Imagine your videos grabbing attention, showcasing your products in the best light, and ultimately driving more sales. That's the power of high-quality video content. If you're a beauty seller looking to unlock this potential, this course is for you. We'll equip you with the essential tips that can help you improve your video quality and see real results. Here's a quick taste of what you'll learn – don't miss the full course for all the insights!
Suggested elements to include in your Beauty videos:

• Hook your audience in the first 3 seconds
• Introduce the painpoint followed by the solution
• Show & Tell: Demonstrate the product in action and teach your audience how to use the product during the demonstration
• Share authentic reviews about the product features and benefits
• Highlight your promotional discount
• End with a clear, engaging call-to-action

Verbally describe the characteristics of the product

• Ingredients: e.g. Made with pure aloe vera, Free of parabens and sulfates
• Color: e.g. A classic red lipstick with a rich, velvety pigment that delivers a bold, statement-making color.
• Smell: e.g. A floral perfume with notes of jasmine and rose, creating a sweet and romantic fragrance, A clay face mask with a refreshing mint and eucalyptus scent
• Texture & Materials: e.g. A lightweight, liquid foundation with a silky smooth texture that blends seamlessly for a natural finish.
• Kit contents: e.g. Skincare set includes cleanser, toner, and moisturizer, Curling iron kit includes multiple barrel sizes

Product Origin CountryBENEFITS: What can users get out of this product? Is there a painpoint that it resolves?Verbally describe the benefits of the specified features

• Product effectiveness: Is it long-lasting? Waterproof? Control oil? (e.g. This moisturizer's rich formula effectively locks in hydration, providing a noticeable 24-hour moisture barrier.)
• Improve aesthetic appearance: e.g. This facemask effectively brightens dull skin, revealing a visibly more radiant and even complexion

MULTI-ANGLE DEMONSTRATION

• Demo: Get in front of the camera to show yourself or a partnering creator applying the product step-by-step as a tutorial to show how easy it is to use. Show the before-and-after results.
• Multi-Angle: Use close-up shots to show in detail how to use the product. Use long shots to show the overall product design, and effect on yourself or the partnering creator.

Note: For the beauty & personal care category, it is essential that the product category is clearly identifiable from your video to avoid "lack in product description" issue. Fake eyelashes example:
Hair styler example:
Note: To ensure that your shoppable videos are working for your shop, do ensure that they stay in line with the content best practices and adhere to responsible skincare-related content policy.