Beauty: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
06/11/2025
Suggested elements to include in your Beauty videos:
- Hook your audience in the first 3 seconds
- Introduce the painpoint followed by the solution
- Show & Tell: Demonstrate the product in action and teach your audience how to use the product during the demonstration
- Share authentic reviews about the product features and benefits
- Highlight your promotional discount
- End with a clear, engaging call-to-action
- Ingredients: e.g. Made with pure aloe vera, Free of parabens and sulfates
- Color: e.g. A classic red lipstick with a rich, velvety pigment that delivers a bold, statement-making color.
- Smell: e.g. A floral perfume with notes of jasmine and rose, creating a sweet and romantic fragrance, A clay face mask with a refreshing mint and eucalyptus scent
- Texture & Materials: e.g. A lightweight, liquid foundation with a silky smooth texture that blends seamlessly for a natural finish.
- Kit contents: e.g. Skincare set includes cleanser, toner, and moisturizer, Curling iron kit includes multiple barrel sizes
- Product effectiveness: Is it long-lasting? Waterproof? Control oil? (e.g. This moisturizer's rich formula effectively locks in hydration, providing a noticeable 24-hour moisture barrier.)
- Improve aesthetic appearance: e.g. This facemask effectively brightens dull skin, revealing a visibly more radiant and even complexion
- Demo: Get in front of the camera to show yourself or a partnering creator applying the product step-by-step as a tutorial to show how easy it is to use. Show the before-and-after results.
- Multi-Angle: Use close-up shots to show in detail how to use the product. Use long shots to show the overall product design, and effect on yourself or the partnering creator.
Hair styler example:
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