Tired of watching your video views plummet and sales stagnate? You're not alone. Many sellers struggle with low-quality video content that fails to engage viewers. In this course, we'll uncover common pitfalls that could be sabotaging your video performance. By identifying and avoiding these crucial mistakes, you can unlock your video's true potential and drive up video views!

#Issue 1. Still Frames & GIFs

Bad Case Examples:Spot the trend? These videos lack the dynamic energy that makes TikTok thrive. This platform thrives on fun, fast-paced content that keeps viewers hooked. Static images and GIFs simply don't cut it. They fail to capture attention and leave your audience feeling uninspired.
✅ To succeed on TikTok Shop, embrace movement and create dynamic videos that are visually captivating and engaging.
✅ Create your content in a real world environment and feature people using the product to make it interesting and relatable.

#Issue 2. Inappropriate Video Splicing with Product Details Page (PDPs) Image

Bad Case Examples:Leave your Product Detail Pages (PDPs) out of the spotlight! Avoid any video splicing that raises concerns about content authenticity and product legitimacy.
✅ Instead, let your videos shine by demonstrating your product from every angle, giving viewers a clear understanding of its features and benefits. Highlight what makes it special, how it solves customer problems, and the value it delivers.
✅ Use long shots to showcase how you look while using the product (e.g. Wide shot of how you look wearing the pair of jeans), pair it with zoom in shots to highlight key details (e.g. Zoom into the pockets, the zipper, and the floral embroidery on the jeans).

#Issue 3. Irrelevant Promotions

Bad Case Examples:Can you even tell what these videos are trying to sell? I certainly can't! Shoppable Videos are your golden opportunity to showcase your brand and product, driving direct sales. Don't squander this chance by promoting irrelevant content or using it as a backdoor to other platforms. This is a major no-no and can seriously hinder your sales success.
✅ We recommend that you make the product the focus in your videos through visuals or verbal elements. For example, verbally share the product features and benefits, and use multi-angle demonstrations to zoom into the product details that are worth highlighting.
✅ Make sure that the promoted product in your video matches with the linked product.
✅ Leverage on on-screen text and captions to accurately describe the product you are promoting.

#Issue 4. Insufficient Product Description

Bad Case Examples:⚠️ Issue: Demonstrated only one angle of the bag. Lack of supporting product descriptions.
⚠️ Issue: It's not obvious that the showcased product is a portable dryer. Lack of supporting product descriptions.
⚠️ Issue: It's not obvious that the showcased product is acne patch. Lack of supporting product descriptions.
Don't let poor product descriptions sabotage your video effectiveness! TikTok closely examines how you present your products in your videos. To maximize your reach and conversions, your shoppable videos should clearly highlight key product features, benefits, and demonstrate how customers can use them.
Here's a breakdown of the essential product description for each category. Please make sure that you include these elements in your video for the respective categories.

Clothing and Underwear

‼️ MUST HAVE: Showcase the product from at least one angle, allowing viewers to see its full dimensions

Suggested Talking Points

✅ High Quality Video Example

Style: Highlight what makes this print special: Is it bold, minimalist, vintage, etc.? Describe the overall look and feel: Does it have a casual, elegant, or edgy vibe? Explain the intended style: Is it meant for everyday wear, special occasions, or a specific aesthetic? Material: Specify the fabric used: Is it cotton, silk, linen, etc.? Describe the fabric's texture and feel: Is it soft, smooth, breathable, etc.? Explain how the material feels when worn: Is it comfortable, luxurious, or lightweight? Size: Provide accurate size information: List the available sizes (e.g., S, M, L, XL) and their corresponding measurements. Offer size selection guidance: Help customers choose the right size by providing a size chart or clear instructions (e.g., "Model is wearing size M and is 5'8" tall"). Matching: Suggest styling ideas: How can customers style the item? What accessories would complement it? Present design concepts: How can the item be incorporated into different outfits or looks? Offer inspiration for creating different styles: Provide examples of how the item can be worn for various occasions.

Bag

‼️ MUST HAVE: A physical product demonstration is required.

Suggested Talking Points

✅ High Quality Video Example

Style: Capacity: Function: Appearance: Discuss the product's design, aesthetics, and overall look across all angles. Design: Explain the product's internal structure and how it's put together. Sizing: Provide detailed size information, including dimensions and measurements. Storage: Demonstrate the product's actual storage capacity by showing how much it can hold. Contents: Display how different items can be organized and stored within the product. Special Features: Highlight any unique or special functions, such as waterproofing, folding mechanisms, or any other specific capabilities.

Beauty & Skincare

‼️ MUST HAVE: The product category must be clearly identifiable from the video.

Suggested Talking Points

✅ High Quality Video Example

Usage Method: Efficacy: Ingredient: Kit: How to Use: Demonstrate how to apply the product to the face, open the product packaging, explain which skin types it's suitable for, show how to operate a curling iron, etc. Benefits: Highlight the product's benefits, such as whitening, moisturizing, or anti-wrinkle effects. Showcase nail polish colours or hairpiece styles, etc. Ingredients: Detail the product's ingredients, such as emphasizing the use of pure plant extracts without additives. Kit Contents: Describe the components of the skincare set or introduce the included accessories for skincare tools, etc.

Food & Beverage

‼️ MUST HAVE: The type of food or drink must be clearly identifiable from the video.

Suggested Talking Points

✅ High Quality Video Example

Flavor: Ingredients: Usage Method: Efficacy: Kit: Taste: Describe the food's flavor (sweet, spicy, etc.) and how it tastes. Ingredients: List the ingredients and any special dietary information (nut-free, gluten-free). Preparation: Explain how to prepare the food (brewing, mixing, etc.). Benefits: Highlight special features (e.g., refreshing, zero calories) or how it's made. Kit Contents: Describe what's included in snack or beverage kits.

Digital

‼️ MUST HAVE: The type of digital product must be clearly identifiable from the video (E.g. Camera, Earphones, etc.)

Suggested Talking Points	✅ High Quality Video Example
Function: Performance: Accessories: What it Does: Explain the main purpose of the product and how it works. Show any special features. How it Performs: Describe key features (speed, power, battery life, etc.) and demonstrate how well it works. What's Included: List any accessories that come with the product

Health & Nutrition

‼️ MUST HAVE: Actual product must be visible, not just the packaging.

Suggested Talking Points	✅ High Quality Video Example
Efficacy: Ingredient: Suitable Users: Health Benefits: Explain the health benefits (refreshing, hormone regulation, calcium) in detail. Ingredients: List the key ingredients and how the product is made. Who Can Use It: Explain who the product is for, how to use it (show the whole process), and any precautions.

Jewelry & Accessories

‼️ MUST HAVE: The type of jewelry must be clearly identifiable from the video (E.g. Earings, Bracelets, Necklace, etc.)

Suggested Talking Points	✅ High Quality Video Example
Style: Material: Look & Design: Describe the jewelry's appearance and design style (e.g. minimalistic, bold, etc.) What it's Made Of: Explain the materials used (e.g., gold, silver, gemstones) and how they affect the quality.

Books & Audio-Visual

‼️ MUST HAVE: The product must be physically shown in the video.

Suggested Talking Points	✅ High Quality Video Example
Content: Suitable Readers: Type: Specify the book type (e.g. Story book, journal, diary, photobook, etc.) What's inside: Describe the main theme, story plot, use cases, pages, design, etc, Who's It For: Explain who the target audience (e.g. parents, children, students, etc.) is and where this content would be suitable (e.g., bedtime stories, classroom, etc.).

Automotive Accessories

‼️ MUST HAVE: The type of automotive accessory must be clearly identifiable from the video (E.g. Bluetooth car kits, Dash cams, Car covers, etc.)

Suggested Talking Points	✅ High Quality Video Example
Funtion: How it's Used: Explain how and where the product is used, and give instructions on how to operate it. Material: What it's Made Of: Describe the materials used and any special features of the materials or how they are made. Installation: How to Install: Explain the installation process and demonstrate it if possible.

Home, Office Furnishing & Kitchenware

‼️ MUST HAVE: The type of product must be clearly identifiable from the video (E.g. Printers, Chair, Treadmill, etc.)

Suggested Talking Points	✅ High Quality Video Example
Design: Function: Look & Feel: Describe the product's appearance and design. How it's used: Specify usage scenarios, operational instructions, etc Material: What it's Made Of: Describe the materials and any special features. Specifications: Size & Composition: Give the size or dimensions, and list what's included if it's a set.

Toys

‼️ MUST HAVE: The type of toy must be clearly identifiable from the video (E.g. Dolls, Lego, Video Games, etc.)

Suggested Talking Points	✅ High Quality Video Example
Style: Look & Feel: Describe how the toy looks and its design style. Function: How it's used: Specify usage scenarios, operational instructions, etc Material: What it's Made Of: Describe the materials (e.g. Material is safe for children to put in their mouths). Specifications: Size & Composition: Give the toy's size and list what's included if it comes with other parts.

#Issue 5. Misleading Prices

Misleading price issues occur when a product is promoted in a video at a price lower than its actual listed price, resulting in false promotion. This is not accepted even if it's only a slight difference (e.g. $1). Any form of false promotion is discouraged on the platform.
✅ Do ensure that the promoted price in your videos matches against the actual listed price from the corresponding video.

To Wrap It Up

Recognize any of the above mentioned video pitfalls in your own content? Now's the time to bid them farewell! If you're unsure about how to create high-quality videos that truly shine, don't worry. We've got you covered with a comprehensive guide to get started on creating quality video content. Check it out here!