How to appeal a violation

01/16/2025

TikTok Account Health

Summary

What steps should a seller take to initiate an appeal on TikTok Shop if they believe an enforcement action was taken in error?

  • Navigate to Seller Center > Shop Health page > Violation Records > View & Appeal > Appeal.

What documents are required for a seller to prepare when filing an appeal on TikTok Shop?

  • A clear explanation of why the enforcement action was incorrect.
  • Relevant supporting documents, images, or videos.
  • Any additional materials or information required by TikTok Shop.

What is the timeline for the appeals process on TikTok Shop, and what happens if an appeal is unsuccessful?

  • Appeals must be filed within 30 days of the violation notification.
  • A second appeal can be submitted within 15 days if the first is unsuccessful.
  • Decisions are final; successful appeals restore privileges, unsuccessful ones maintain enforcement.

How can sellers prevent accumulating violation points and enforcement actions on TikTok Shop?

  • Regularly visit the Policy Center to stay updated with policies.
  • Frequently review the Shop Health page.
TikTok Shop takes action against sellers who violate our TikTok Shop Seller Policy and related policies. If sellers believe that an enforcement action has been taken against them in error, they may file an appeal to TikTok Shop. TikTok Shop will investigate the case and take corrective actions where applicable.

How can I initiate an appeal?

If a seller believes that an enforcement action was taken in error, they may submit an appeal by following these steps: Seller Center > Shop Health page > Violation Records > View & Appeal > Appealimage

What documents are needed for an appeal?

Sellers are responsible for collecting and preparing all supporting documents that may be required for a case investigation, including:
  • A clear explanation of why they feel that the enforcement action was taken against them in error
  • Any relevant supporting documents, images, or videos
  • Any additional materials or information required by TikTok Shop

How long does the appeals process take?

Each violation is eligible to be appealed within 30 calendar days after the violation notification is sent to the seller. Appeals will no longer be eligible after this 30-day period.
If the first appeal attempt is unsuccessful, sellers will be able to submit a second appeal within 15 calendar days after the appeal decision is sent to the seller.
All decisions made by TikTok Shop are at our sole discretion and are final once the appeal is concluded.
  • If the appeal is successful, TikTok Shop will remove any enforcement actions issued and restore any withdrawn privileges.
  • If the appeal is unsuccessful, TikTok Shop will continue the enforcements issued and the withdrawal of privileges.

What can I do to prevent accumulating violation points and enforcement actions?

  • Visit our Policy Center regularly to stay updated with our policies.
  • Review your Shop Health page frequently.
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