How to appeal a violation

TikTok Shop takes action against sellers who violate our TikTok Shop Seller Policy and related policies. If sellers believe that an enforcement action has been taken against them in error, they may file an appeal to TikTok Shop. TikTok Shop will investigate the case and take corrective actions where applicable.

How can I initiate an appeal?

If a seller believes that an enforcement action was taken in error, they may submit an appeal by following these steps: Seller Center > Shop Health page > Violation Records > View & Appeal > Appeal

What documents are needed for an appeal?

Sellers are responsible for collecting and preparing all supporting documents that may be required for a case investigation, including:

• A clear explanation of why they feel that the enforcement action was taken against them in error
• Any relevant supporting documents, images, or videos
• Any additional materials or information required by TikTok Shop

How long does the appeals process take?

Each violation is eligible to be appealed within 30 calendar days after the violation notification is sent to the seller. Appeals will no longer be eligible after this 30-day period.
If the first appeal attempt is unsuccessful, sellers will be able to submit a second appeal within 15 calendar days after the appeal decision is sent to the seller.
All decisions made by TikTok Shop are at our sole discretion and are final once the appeal is concluded.

• If the appeal is successful, TikTok Shop will remove any enforcement actions issued and restore any withdrawn privileges.
• If the appeal is unsuccessful, TikTok Shop will continue the enforcements issued and the withdrawal of privileges.

What can I do to prevent accumulating violation points and enforcement actions?

• Visit our Policy Center regularly to stay updated with our policies.
• Review your Shop Health page frequently.