Course Outline

Introduction: 0:00-1:02s

The Non-Negotiables: 1:03-2:00

Why Should You Follow TikTok Shop's Suggestions: 2:00-3:07

Beginner Friendly Quality Video Techniques: 3:08-14:25

Next Level Tips For Outstanding Content: 14:26-22:48

Summary: 22:49-24:13

First Things First!

Before you dive headfirst into creating your video, make sure you’ve nailed these basic hygiene factors. Miss any, and all your hard work could go down the drain! 💥

1. Your videos must be 100% in line with our content policies.

• No copyrighted content or privacy infringements
  • E.g. Content is deemed unoriginal if it lacks new or creative edits to imported media, including previously shared TikTok content, media from other platforms like TV, movies, or webcasts, or event performances like music concerts and theatrical performances. Keep recognizable logos out of sight, even if they're on your clothes or a poster in your background
• No still frame content
  • E.g. Content that lacks on-screen activity or features a static image with minimal verbal interaction or movement. This includes still images, screenshots, slideshows, animated content, and GIF-based videos.
• No prohibited content
  • E.g. Profanities, violence, sexual imagery, crude humor, gory visuals, animal testing, or gambling are off-limits. Use of minors to promote products is also not allowed
• No irrelevant product promotions
  • E.g. Product shown in video does not match with product on the product detail page. The video does not demonstrate or provide sufficient product details.
• No misleading content
  • E.g. False, inaccurate, or exaggerated product claims, claims that a product has won awards or possesses various certifications, vague, inaccurate, or unsupported price comparisons, etc.
• No redirecting traffic
  • E.g. Directing users to shop, purchase, or order a promoted product outside of TikTok Shop

2. Visual demo and verbal descriptions are clear and in-sync

• E.g. If you are promoting a phone case and shares that it comes in white and black color, suggest showing both white and black phone cases in the video demo

3. Avoid overusing text/stickers overlay

• E.g. Do not overlay any text or stickers on the product that you are promoting even if it's only blocking the product partially

Why Should You Follow the Suggestions? 🤔

Wondering what elements may constitute a high quality video that drives conversion and sales? No more second guessing, as we are revealing tips based on techniques observed from top-performing videos. Think of it as your cheat code to help you create high-quality content more easily! 🏆🎥
We’ve broken it down into 2 levels to make it easy, fun and targeted:

• "High-Quality Video Suggestions": Your beginner’s cheat sheet to strive for high-quality content.
• "Something Extra": For the pros—next-level tips to spice up your videos once you’ve mastered the basics!

What Has Been Seen In 'High-Quality Videos'? 👨‍🏫

You know your products are awesome, and you can’t wait to show them off on TikTok Shop! But here’s the thing—your viewers have to see and get why they’re amazing too! That’s where these suggestions come in—leverage on both audio and visual cues to convert viewers' curiosity into sales.

What are "Product Features"🔧 + "Benefits"👼🏻?

Your viewers don't have the product with them, so they rely on listening to your verbal description of the product features and its benefits in detail to understand the product. Product features and benefits tend to come hand-in-hand! Here are some tips for you:

• Be detailed and cover as many key features AND benefits as possible!
• Remember, when describing the product, it is also the perfect opportunity to share your authentic review of the product!

Not sure what's the difference between features and benefits?

• Product Features: Facts about the product's characteristics and function.
• Product Benefits: What your customers can get out of the product. How does it make their life better? What pain points does it solve?

Let me give you an example of how a sweater can be introduced:
Here's another example of a Candle Warmer Lamp:

What is a "Multi-Angle Demo"🏄🏻♂️?

1. Show Every Single Product Feature 🔍

Remember all those awesome "Product Features" and "Benefits" we talked about above? 📝 While you’re describing them, suggest pairing your verbal description with close-up shots for the details and long shots for the full view. Give your audience that full 360° product view—they’ll love it! 🎥✨
Check out the amount of details a bag can be presented in 11 impressive angles!
Here's another example showing off a tumbler from 5 different angles!

2. Show how the product works, then hit them with the epic before-and-after results ✨

People love a good glow-up moment! 🌟 Show the game-changing results your product brings, and let the visuals do the talking!
Here's an example of how a pair of fake eyelashes is promoted through a step by step application process following a before and after comparison to show the magic happening!
Let's take a look at another example of how a cleaning brush is put into action.
In Short,

• Try verbally describing and visually showing the product features, its benefits, and the result in detail!
• We suggest incorporating these 3 attributes in your shoppable videos
  1. Product Features
  2. Benefits
  3. Multi-Angle Demo

Done with the basics and looking for something EXTRA? 👊🏻

This is for sellers who are ready to level up and add some serious heat to their video game! Here’s how you can bring the extra sauce! 🔥🎥

Strong Hook in the Beginning 🪝

You only have a limited time to grab your viewer’s attention before they swipe away—so hook them fast! 👀
Here are some methods to make your product stand out right from the start! 🎯

Share Your Brand Story and Take Customers Behind the Scenes 🔥☀️

You might want to go beyond just 'selling' by inviting customers to connect with your brand story—share your mission, celebrate milestones, and highlight your commitment to the community. Suggest giving customers a peek behind the curtain to see the passion and effort that goes into creating your products to provide the best experience for them!
Here are some interesting ways of how this can be done based on past successful videos:

1. Share your brand milestones with customers and take them behind the scenes of how your products come to live 🏆

2. Be personable to your customers and show how you tailor the product for them behind the scenes ☺️

Introduce Promotions 🤑

Got Free Shipping, Flash Sales, or a bundle deal? Make sure to shout it out as a key Call-To-Action! 🚨 But hey, keep it transparent—be clear about the promotion’s terms, conditions, and eligibility to avoid misleading your viewers!
Here's an example of how a Free Shipping Promotion was narrated:
"They are personally offering free shipping on orders over $30 so meaning if you get both of these products you are going to be receiving free shipping. So I recommend that if you are looking to buy these products, you get them now and check what discounts you have”

Your Creativity! Make Your Video Fun and Entertaining! 🕺🏻💃🏻

Think about how you can stand out—whether it’s through fun storytelling, role-playing, unique narration, or even getting your friends and family involved! There's absolutely no one size fits all formula for creativity, think out of the box and make your videos unforgettable! ✨
Here are some examples that we love and hope it inspires you!