Guide to Promotion Performance Score
Summary
What is the Promotion Performance Score and who is eligible to have one on TikTok Shop?
- The Promotion Performance Score measures customer trust and quality of your promotions, ranging from 0 to 5, updated daily. It’s available only to affiliate creators who have generated 30+ delivered orders, posted 20+ videos, or hosted 5+ livestreams in the last 90 days.
How can sellers or creators improve their Promotion Performance Score effectively?
- Improve by promoting highly-rated products (with positive reviews) and creating high-quality, policy-compliant videos or livestreams that engage users. Removing low-quality videos also helps maintain a strong score. Personalized product and content tips are available on the score page.
What benefits do creators gain from maintaining a high Promotion Performance Score?
- Scores 2.0+ increase video and LIVE reach; 3.5+ unlock participation in TikTok Shop Campaigns and access to more affiliate products; 4.0+ enable creators to host LIVE Giveaways, boosting visibility and earning potential.
Where can creators find and monitor their Promotion Performance Score and related recommendations?
- The score is visible on the Creator Center home page or under Account Health. The Promotion Performance Score page shows current score, recent changes, category ranking, rewards, product recommendations, content tips, and flagged content impacting the score.
What is Promotion Performance Score?
Promotion Performance Score, or PPS, is a dynamic score from 0 (poor) to 5 (excellent) that evaluates a creator's ability to:
- Select high-quality products
- Create good-quality content
Who qualifies for PPS?PPS is available to affiliate creators who meet at least one of the following criteria in the last 30 days:
- 5+ delivered orders
- 6+ videos posted
- 3+ livestreams hosted
Promotion Performance Score Benefits
Unlock the following benefits based on your Promotion Performance Score:| Score | What You Unlock |
| 2.5+ | Maintaining an eligible score may enhance the reach of your shoppable videos and LIVE streams. |
| 3.5+ | Everything above, plus:
|
| 4.0+ | Everything above, plus:
|
| 4.5+ | Everything above, plus:
|
How is the new PPS calculated?
Your new PPS is made of two parts:| Dimension | Weight | Metric Details |
| Product Selection Score | 50% | Product Selection Score = (Sum of Product Score x Orders) / (Sum of Total Orders) |
| Content Score | 50% | Content Score = 3.5 + (Good Quality Content Score) - (Violated Content score) |
- Product Selection Score answers: Are you consistently promoting high quality products?
- Content Score answers: Are you consistently posting high-quality, policy‑compliant content?
Product Selection Score - How it Works
Product Score
Each Product you promote gets a Product Score. Think of it like a quality rating based on real customer reviews. The score is from 0-5. The higher the value, the more it helps your score.
Important details:
- Products with more orders from your content have a bigger impact.
- Bad reviews after you have posted your content do NOT count against you.
- You and sellers can both see Product Score. Customers cannot.
What to do (quick wins!)
|  |
| 2. Promote fewer low‑Product Score products (they drag your score down) |  |
| |
Content Score - How it Works
Content Score = 3.5 + Good-Quality Score − Violated Content Score
Creators with PPS all start with 3.5 content points.- You earn points by posting great content.
- You lose points if your content breaks policy rules.
Gaining Points
 | For example, a creator posted 25 videos in the last 30 days. Out of those 25 videos, 10 of those videos are high quality. This means this creator's percentage of good quality videos is 40%. (10 videos/25 total videos). Therefore, the creator will have 1.2 points. |
Losing Points
 | For example, a creator posted 10 videos in the last 30 days. If 3 of those videos have violations, then 30% of their recent videos are considered low quality. Because of that, 1 point will be deducted from the creator’s overall content score. |
Continuing from the examples above, this creator will then have a total content score of:
Content Score of 4 = 3.5 + 1.5 pt - 1 pt What to do (quick wins!)
Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that
- Comply with our content policies
- Avoid content violations by adhering to the TikTok Shop Content Policy.
- Provide accurate and detailed product information
- Create quality content using Best Practices for Promotional Content.
- Engage with TikTok users
- Keep your content dynamic and engaging using these tips on How to Create High-Quality Videos and Livestreams.
Frequently Asked Questions (FAQs)
Why don't I see product scores for some of the products?
A product can receive a Product Score if it meets either of these conditions:
- It has 20 or more reviews, or
- It has fewer than 20 reviews, but the seller has at least one other product in their store with 20 or more reviews.
Will promoting a product that has no Product Score negatively affect my Promotion Performance Score?
Selecting products with no Product Score will have a neutral affect on your PPS.
The product went out of stock, does this negatively affect my PPS?
No. Your PPS will not be affected by whether the product has gone out of stock.
Will my PPS change if the Product Score changes after I post?
No. Your PPS will not be affected by any Product Score changes after you’ve published your video or LIVE.
How long does it take for my PPS to update?
Your score updates daily.
Does shipping-related negative reviews hurt my PPS?
No. Negative reviews that result from order shipping-related issues will not negatively impact your PPS.
My video promoting a product with low product score is used in an ad campaign. What can I do to remove it?
Content that is used in an ad cannot be removed or set to private. To remove the video, you need to contact the seller to remove the video from the campaign or stop the ads that are running on your content.
Will customers and sellers see my new Promotion Performance Score?
No. Customers and sellers will not see your new PPS score during the dual-run period.
How do order shipping-related negative reviews impact my Promotion Performance Score after my promotion?
Negative reviews that result from order shipping-related issues will not negatively impact your Promotion Performance Score.
Why can't I view my Promotion Performance Score?
Only eligible creators can view the Promotion Performance Score tab in of Creator Center. You must meet at least one of the following criteria within the last 30 days to view your Promotion Performance Score:
- 5+ delivered orders, or
- 5+ videos posted, or
- 2+ livestreams hosted
Why don't I see Product Score for some of the products?
The product score isn't displayed on some of the products because they have not yet reached a minimum number of product reviews. If you decide to promote a product with no product score, this has a neutral effect on your PPS.