Key Points:

• Only affiliate creators will have a Promotion Performance Score.
• The Promotion Performance Score reflects the quality and trust that customers have in your promotions. It is an easy way to track the effectiveness of your product selection and promotional content.
• Improve your Promotion Performance Score by selecting highly rated products and creating quality promotional content that adheres to TikTok Shop policies.
• Visit your Promotion Performance Score page for personalized recommendations to improve your score.

Maintain a high Promotion Performance Score to be eligible for LIVE Giveaways and Campaigns.Download this infographic

What is the Promotion Performance Score?

The Promotion Performance Score reflects the quality and trust that customers have in your promotions. The more orders you generate through a product or content, the greater the impact on your score.This dynamic scoring system from 0 (poor) to 5 (excellent) updates daily. It is only available to affiliate creators who have met at least one of the following criteria within the last 90 days:

• Generated a minimum of 30 delivered orders in at least one product category
• Posted a minimum of 20 videos
• Hosted a minimum of 5 livestreams

Did you know? Creators with high Promotion Performance Score also enjoy higher repeated purchases from viewers.

Promotion Performance Score Benefits

Unlock the following benefits based on your Promotion Performance Score:

• 2.0 or higher:

your videos and LIVEs can reach a wider audience when promoting products.

• 3.5 or higher:
  • Eligible to participate in TikTok Shop Campaigns to boost visibility by partnering with brands.
  • Unlock access to a wider range of Affiliate Creator Products and earn commissions.
• 4.0 or higher: in addition to the benefits above, you are eligible to create LIVE Giveaways.

Your Promotion Performance Score is updated every day. Your product selection performance in the past 90 days makes up 70% of the overall Promotion Performance Score, while content performance in the past 90 days makes up 30%.Review your product and content performance scores daily.

• 5.0 score: A perfect score indicates that there are no quality issues. Keep it up!
• Below 5.0 score: Apply the best practices below to improve your performance scores.

Generate More Orders of Highly-Rated Products

Promoting highly-rated products is essential for building trust and credibility with your audience. Products with higher ratings have high positive review rate. Improve your product performance score when you generate more orders for highly-rated products.

• Promote new products = open up orders for better-rated products

Promote new products: You're already getting personalized product recommendations! These ratings will adjust based on the products you have already promoted.

• On the Promotion Performance Score page, scroll down to Tips to improve your score – Product tab.
• Under Tip 1, select products with the recommended positive review rate of at least X% for you to gradually improve your score.

Your score will improve when you generate more orders of these recommended products. The more recent the content, the greater the impact it will have on your content score.

Create High-Quality Content

High-quality videos and livestreams that follow TikTok Shop policies are essential for driving engagement, increasing sales, and creating a safe and positive shopping experience for customers. Improve your content performance score when you have more high-quality content. This can be done in two ways:

• Create high-quality content
• Remove low-quality content

Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that

• Comply with our content policies
  • Avoid content violations by adhering to the TikTok Shop Content Policy.
• Provide accurate and detailed product information
  • Create quality content using Best Practices for Promotional Content.
• Engage with TikTok users
  • Keep your content dynamic and engaging using these tips on How to Create High-Quality Videos and Livestreams.

Your score will improve only when you generate more orders of the recommended products with these content.
Remove low-quality content: To maintain a strong Promotion Performance Score, remove low-quality videos.

• On the Promotion Performance Score page, scroll down to Tips to improve your score – Content tab.
• Select videos and tap Remove. This removes the video from your profile page, and prevents further orders from being made through the video. It does not remove the product from your showcase, or remove any related violations you might have received.
• Livestream recordings cannot be removed as they have already ended and are no longer active.

How Do I Find My Promotion Performance Score?

Check your Promotion Performance Score at the top of the Creator Center home page or by scrolling down to Account Health.

• Your current Promotion Performance Score
• Whether your Promotion Performance Score has increased or decreased in the last 7 days
• Your ranking compared to other creators in the same category
• Your rewards based on your current Promotion Performance Score
• Product recommendations and content tips to improve your score
• Recent products and content that may have a negative impact on your Promotion Performance Score

Frequently Asked Questions (FAQs)

How will customers and sellers see my Promotion Performance Score?

Your Promotion Performance Score is displayed to TikTok users and sellers. It reflects the quality and trust your promotions have earned from customers

How do I find my Promotion Performance Score?

n your app, go to TikTok Studio > TikTok Shop for Creator > Creator Center. There you may access your Promotion Performance Score in a few ways:

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• Scroll down to your Account Standing > Promotion Performance Score
• Tap Performance data > Promotion Performance Score
• Starting May 1, some creators may access their Promotion Performance Score at the top of the Creator Center home page.

Why can't I view my Promotion Performance Score?

Only eligible creators can view the Promotion Performance Score tab in the Account Health section of Creator Center. You must meet at least one of the following criteria within the last 90 days to view your Promotion Performance Score:

• Generated a minimum of 30 delivered orders in at least one product category,
• Posted a minimum of 20 videos, or
• Hosted a minimum of 5 livestreams

Why don't I see positive review rates for some of the products?

The positive review rate isn't displayed on some of the products because they have not yet reached a minimum number of positive reviews. We recommend that creators select products that have a high positive review rate.

Will promoting a product that has no reviews affect my Promotion Performance Score?

Your Promotion Performance Score may change according to the sellers' Shop Performance Score at the time you promote the product, even if the product has no reviews. Remember, the product ratings contributing to your Promotion Performance Score is made up of both customers' positive product review rate associated with your content and the seller's Shop Performance Score.

Can I remove LIVE recordings from the Promotion Performance Score page?

LIVE recordings cannot be removed after they have already ended. In addition, since users are unable to make a purchase through the recording, any subsequent changes to the recording will not change your Promotion Performance Score. We recommend reviewing our to avoid similar violations in your next LIVE.

content guidelines

Why don't I see any of my products or videos under "Tips to improve your score"?

You will not receive recommendations to remove products or videos when you're performing well!

What can I do if my Promotion Performance Score is decreasing?

Go to the Tips to Improve Your Score section of the Promotion Performance Score page. Products or content that are negatively affecting your Promotion Performance Score will be shown in their respective tabs. Take those content offline, and consider shifting your focus to promoting products with higher ratings. For more details, refer to our best practices for promoting highly-rated products and creating high-quality content above.

Also, check your recent content violations and review TikTok Shop policies to avoid repeating similar violations in the future.

Note: Deleting content will not remove your violation points. You will not be able to submit an appeal for those violations after the product and content are removed.

Do all product promotions and content contribute equally to my Promotion Performance Score?

All promotions, videos, and livestreams within the last 90 days shape your Promotion Performance Score. Your score gives more weight to your most recent promotional activity for a current quality assessment.

Will my Promotion Performance Score be affected if a seller's product rating changes after I've published a promotion?

After your content is published, only customers' positive product review rate associated with your content can lead to Promotion Performance Score changes.

How do order shipping-related negative reviews impact my Promotion Performance Score after my promotion?

Negative reviews that result from order shipping-related issues will not negatively impact your Promotion Performance Score.

My video promoting a product with low positive rate is used in an ad campaign. What can I do to remove it?

Content that is used in an ad cannot be removed or set to private. To remove the video, you need to contact the seller to remove the video from the campaign or stop the ads that are running on your content.

If I have more questions about my Promotion Performance Score, where can I get help from TikTok Shop?

Go to Settings > Help Center > Submit a support ticket. In the Topic dropdown, select Creator Development.