Key Points:

• TikTok users must meet age, location, account history, and verification requirements to access TikTok Shop creator features.
• There are three creator types (Affiliate, Marketing, and Official Shop), each with different follower requirements and access to Shop tools.
• New creators under 5K followers start in a 30-day Pilot Program with limited features and must meet performance criteria to unlock full access.

This policy outlines the eligibility criteria TikTok users must meet to access TikTok Shop creator e-commerce features. It applies to all users who create and share e-commerce content on TikTok (creators).

Becoming a TikTok Shop Creator

You may become a TikTok Shop creator by applying through TikTok Shop or accepting a Creator Bind invitation from a TikTok Shop seller. Creators who have been approved to promote products from the TikTok Shop Product Marketplace can monetize their content and promote products on TikTok Shop in the following ways:

• Displaying products on their TikTok profile page
• Advertising and promoting products with a shoppable link in videos uploaded on TikTok
• Promoting products during TikTok livestreams

Refer to our guide on What You Need to Know before Becoming a TikTok Shop Creator to start onboarding.

Types of Creators

There are three types of TikTok Shop creators who each have access to specific TikTok Shop features.

Affiliate Creator

Affiliate creators are individual TikTok Shop creator accounts with access to the TikTok Shop Product Marketplace. You do not need a creator bind with a TikTok Shop.
Affiliate Creators must:

• Self-apply to be a TikTok Shop creator.
• Have a minimum of 1,000 followers

Marketing Creator

Marketing Creators are creator accounts that are bound to a seller account through a marketing creator bind. Marketing Creators can promote products from the bound TikTok Shop and also have access to the TikTok Shop Product Marketplace. They do not need to have the same account name as their bound TikTok Shop.
Marketing Creators must:

• Be invited to a marketing creator bind by a TikTok Shop
• Have a minimum of 1,000 followers to access the TikTok Shop Product Marketplace

Official Shop Creator

Official Shop Creators are creator accounts that are bound to a seller account through an official creator bind. These are the official creator accounts of the bound TikTok Shop. Official Shop Creators can only promote products from the bound TikTok Shop and do not have access to the TikTok Shop Product Marketplace. These creators do not have a minimum follower count criteria to be bound to a TikTok Shop.
Official Shop Creators must:

• Be invited to an official creator bind by a TikTok Shop
• Have the same creator account name as the bound TikTok Shop.

Requirements for TikTok Shop Creators

• Be at least 18 years old
• Must meet the respective follower requirements for each creator type
• Must not be a Government, Politician, or Political Party Account (GPPPA) as defined in this article
• Must be based in the United States
• Comply with our TikTok Shop Content Policy and TikTok Community Guidelines, Creator Code of Conduct, and all other TikTok Shop policies
• Must pass the Creator Identity Verification process (Not applicable to Official Shop creators)
• Must have no prior record of having e-commerce permissions revoked by TikTok Shop, or being associated with accounts that have had e-commerce permissions revoked by TikTok Shop

After your application, you will be asked to verify your Age and identity:

• Affiliate creators who fail the identity check will not be granted TikTok Shop creator e-commerce permissions
• Marketing creators will only need to complete their identity verification when accessing the TikTok Shop Product Marketplace to earn commissions
• Official Shop creators are exempted from the creator identity verification process

Age Confirmation

If you are an Affiliate and Marketing creator, you will be asked to verify your age upon registering for access to the TikTok Shop Product Marketplace. You must confirm your age within 2 months of registration.
You are given up to 15 attempts, depending on your chosen method of confirmation. This includes:

• In-app recognition: Up to 3 attempts
• Credit card authorization: Up to 6 attempts
• Uploading a real-time ID and selfie photo: Up to 6 attempts.
  • Take Photos of your Government Issued ID
  • Take 3 real-time selfies with your head turned.

Identity Verification

This section applies to Affiliate and Marketing creators who meet any of the following scenarios:

• Registered for e-commerce permissions starting July 2025.
• Have not completed your identity verification before July 2025.

You may be asked to submit your personal identity information and provide identification documents to verify your eligibility after earning your first commission. These include:

• Your Full Name
• Date of birth
• Address
• Front and back images of a valid government-issued identity document (up to 10 attempts), such as:
  • U.S. driver's license
  • U.S. state-issued identity
  • Passport (Personal details page only)

Identity verification may take a few minutes. Once verified, you can withdraw your commissions.

Creator Pilot Program

Following successful verification, Affiliate Creators and Marketing Creators who applied for affiliate permission with fewer than 5,000 followers will be automatically enrolled in our Creator Pilot Program for 30 days after successful verification. During this period, you will have limited capabilities, such as:

• Access to products with shop performance of at least 95% on TikTok Shop Product Marketplace
• Posting limit of maximum of 5 product promotion videos and 3 LIVEs per week
• Not eligible to join campaigns

To graduate from the Creator Pilot Program, you must have a minimum of 176 points in your Creator Health Rating or not more than 1 violation point during the 30 days.
Limits on TikTok Shop Product Marketplace access, LIVE frequency, and campaign participation will be lifted after 30 days if you pass our probation quiz and fulfill one of the following requirements:

• Published 6 or more shoppable videos, each at least 8 seconds long
• Promoted TikTok Shop products in at least 1 livestream that is at least 5 minutes long
• Generated 10 orders in your shoppable content

These limits may also be lifted if you exceed 5,000 followers during this time. The Creator Pilot Program may be extended if any of these requirements are not met. Limits on shoppable video publishing frequency will be lifted only when you have 5,000 followers. Videos with a TikTok Shop product link that were published privately, deleted, or removed due to a violation will be counted towards the weekly total. More information here.*This does not apply to creators who were verified before April 7, 2025.

Enforcement Actions and Appeals

We regularly review creator accounts for compliance with our policies. If violations are identified, we will take enforcement actions. This may include, but is not limited to:

• Assigning violation points
• Removing content
• Removing access to features
• Restricting commission earnings
• Restricting or removing your creator account

Creators can view their account health and any enforcement actions on the Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you'd like to appeal an enforcement action, visit the Appeals section. This section also includes information on how to appeal actions outside of the CHR framework.
Please also ensure you comply with our Content Policy and Creator Health Rating Policy.