Guide to Livestream Content Warnings
10/25/2024
Whether you are experienced or new to livestreaming, this guide has great information on best practices for going LIVE. Livestreamers are juggling so many activities at once; entertaining their viewers, demonstrating products, and replying to comments. But even the best livestreamers may receive a content warning.
What are Content Warnings?
Content warnings are pop-ups that appear on your TikTok LIVE. These pop-ups are only shown to the livestreaming host, and are not visible to your viewers.
Actions to Take
Pay attention to the pop-up warnings, take corrective actions, and continue with your LIVE.
Level 3: LIVE Interruption
Repeated violations lead to an immediate LIVE interruption. Check the LIVE summary or the Account Standing page for the violation details.
Level 2: WarningTry not to repeat the action again. A repeated action will trigger a policy reminder or a violation warning pop-up. Your linked product may be removed by TikTok Shop, or you may be issued violation points. However, when promoting prohibited products, you will not receive this warning and your LIVE will end immediately.
Level 1: Reminder
A content reminder will appear first at the bottom of your screen when a violation is detected. The reminders will close after a few seconds.
Frequently Asked Questions (FAQ)
What products can I promote in a livestream?
Abide by local laws and regulations when you promote a product. Avoid products that pose health, safety, or security concerns. These include discriminatory products, firearms, and products with weight management or medical claims. Check out more examples in the TikTok Shop Prohibited Products Policy.Why did I get a warning even though I was promoting an approved product on TikTok Shop?
How you are promoting the product might be the reason why you receive warnings. Did you know that redirecting traffic is not allowed on TikTok? Instead, promote your product with these best practices for creating high quality content:- Link the exact products you are promoting in your showcase so that customers can buy them directly in your LIVE
- Attract and engage viewers with product demonstrations
- Be active and present during the LIVE to provide accurate product and pricing details, and respond to comments.
- Create a positive atmosphere by using language that is friendly, inclusive, and factual.
How can I see my violation records for each LIVE?
- During the LIVE:
- TikTok Shop Creator Center > LIVE Tools > LIVE Console > Violations tab.
- After the LIVE:
- TikTok Shop Creator Center > Account Health > Account Standing > Violations in the past 90 days > View Violation Details.
How do I submit an appeal?
If you believe that the enforcement action is an error, you may file an appeal. TikTok Shop will then investigate the case and take corrective actions where applicable.
For more information, please refer to our TikTok Shop Content Policy and Creator Performance Evaluation Policy.