Imagine your videos grabbing attention, showcasing your products in the best light, and ultimately driving more sales. That's the power of high-quality video content. If you're an electronics seller looking to unlock this potential, this course is your guide. We'll equip you with the essential tips that can help you improve your video quality and see real results.
From what we have observed in high quality videos, they tend to incorporate these 3 elements:
Features + Benefits + Multi-Angle Demo = High-Quality VideoBased on the above framework, we've broken down the essential selling points which you can start using to create your next video!
FEATURES: Fact based product characteristics.Verbally describe the characteristics of the electronic device

• Specifications: (e.g. Display resolution, Storage, Battery life, Connectivity, etc.)
• Function: (e.g. Noise-canceling headphones, Lightweight portable battery with 10000mAh capacity)
• Size & Weight: (e.g. Weights 200g, 5cm x 7cm, fits into pocket comfortably)
• Accessories: List what's included (e.g. Includes charging cable, carrying case, and extra ear tips)

BENEFITS: What can users get out of this product? Is there a painpoint that it resolves?Verbally describe the benefits of the specified features

• Effectiveness: Helps users solve their pain points more effectively (e.g. Immerse yourself in 12 hours straight of distraction-free listening experience)
• Efficiency: Helps users save time and effort (e.g. Free your hands with this robo cleaner that does all the floor cleaning for you)

FEATURES + BENEFITS

• e.g. Engineered for extended listening, these wireless headphones combine 12 hours of battery life with superior noise cancellation, providing a seamless and immersive audio experience.

MULTI-ANGLE DEMONSTRATION

• Demo: Get in front of the camera to show yourself or a partnering creator demonstrating the product in real life scenarios. Best to provide a step-by-step tutorial using the product, and show before-and-after results.
• Multi-Angle: Use close-up shots to show the product details, like the design and material. Top it up with long shots to show the full product look.

ADDITIONAL SELLING POINTS

• Product Comparison: Highlight how your product excels in comparison to a similar electronic product from another brand.
• Use-Case Scenario: Verbally share who is a suited user and how the product can be used in a real life situation.

Note: For the Electronics category, it is essential that the type of product is clearly identifiable from your video to avoid "lack in product description" issue. Let's break it down using some examples to give you a better idea of how to get started!
Blender example:
Smart Watch example:
Mobile Phone example:
Note: To ensure that your shoppable videos are working for your shop, do ensure that they stay in line with the content best practices.