Content Styles to Help Your Creative Process on TikTok Shop
08/16/2024
Summary
What are the key components of a successful TikTok Shop video according to the guide?
- Use a strong hook in the first 3-6 seconds related to the product.
- Deliver a key message naturally connected to the product, focusing on benefits.
- Conclude with a clear call to action (CTA) for the audience to follow.
What content styles are recommended for creating engaging TikTok Shop videos?
- Personal Product Review: Share product values through a personal narrative.
- Before & After: Show product efficacy by demonstrating transformation.
- Unboxing/Opening: Build suspense by showcasing product setup.
- Step-by-step Tutorial/DIY: Demonstrate product use and value creation.
How should creators ensure compliance when creating branded content on TikTok?
- Adhere to all applicable laws, rules, regulations, and TikTok policies.
- Follow the FTC's endorsement guidelines and TikTok's branded content policy.
Welcome to the Shoppable Video Content Styles Guide - your guide to unblocking creativity in creating video content for TTS products.
It is important to note that the educational material provided here are guidelines and not rules. Being successful on TikTok is a compounding of multiple factors, and posting high-quality and engaging content is just one of those factors. We want to provide you with the right resources to be successful in this factor, and we will be doing that through the templates modeled from high-performing content.
Please note that you are solely responsible for adherence to all applicable laws, rules, regulations, and policies, when creating branded content on TikTok including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policyUsing TemplatesTemplates are a great tool to help you with the creative process of creating videos for TikTok. You can use the following templates to help you create your first TikTok Shop video or one of many TikTok Shop videos!
These templates often follow the structure of:
HOOK: The first 3-6 seconds of your video are precious. Make sure the hook is related to the featured product(s). This ensures a smooth transition from the initial hook to the key message that follows.
https://www.tiktok.com/@justin.thymes/video/7353753348736077098KEY MESSAGE: Ensure your key message is connected to your product in a natural way. Keep your message engaging and appropriate for the theme by focusing on the positive benefits and selling points of the product.
https://www.tiktok.com/@teddyandbrittney/video/7274387125343161643Call to Action (CTA): End with a clear CTA to get your audience to take action. It should be easy to follow as the next step right after they watch your content, whether it's verbally stated or appears as text.
https://www.tiktok.com/@luxshopz/video/7356455148522065198Here are some content styles you can reference to help with the creative process:
It is important to note that the educational material provided here are guidelines and not rules. Being successful on TikTok is a compounding of multiple factors, and posting high-quality and engaging content is just one of those factors. We want to provide you with the right resources to be successful in this factor, and we will be doing that through the templates modeled from high-performing content.
Please note that you are solely responsible for adherence to all applicable laws, rules, regulations, and policies, when creating branded content on TikTok including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policyUsing TemplatesTemplates are a great tool to help you with the creative process of creating videos for TikTok. You can use the following templates to help you create your first TikTok Shop video or one of many TikTok Shop videos!
These templates often follow the structure of:
HOOK: The first 3-6 seconds of your video are precious. Make sure the hook is related to the featured product(s). This ensures a smooth transition from the initial hook to the key message that follows.
https://www.tiktok.com/@justin.thymes/video/7353753348736077098KEY MESSAGE: Ensure your key message is connected to your product in a natural way. Keep your message engaging and appropriate for the theme by focusing on the positive benefits and selling points of the product.
https://www.tiktok.com/@teddyandbrittney/video/7274387125343161643Call to Action (CTA): End with a clear CTA to get your audience to take action. It should be easy to follow as the next step right after they watch your content, whether it's verbally stated or appears as text.
https://www.tiktok.com/@luxshopz/video/7356455148522065198Here are some content styles you can reference to help with the creative process:- Personal Product Review 🗣️: highlights the values of a product through a personal narrative provided by the creator
- Before & After 🙁→😃 : emphasizes the efficacy of a product by showing the impact to a problem or situation and the outcome following the use of the product
- Unboxing / Opening 📦: generates suspense for a product by showing it being opened and set up and ultimately providing value to the user
- Step-by-step Tutorial / DIY 📚 : creates interest in a product by showing exactly how to use it and the value the product creates