Business Accelerator-Increase Shop Revenue with Shop Diagnosis and Actionable Suggestions
05/03/2024
Summary
What is the purpose of the Business Accelerator on TikTok Shop?
- Business Accelerator provides shop diagnosis results and customized suggestions to improve shop performance and achieve GMV growth.
- It offers insights and instructions tailored to drive business growth across various focus areas like LIVE, Video, Marketplace, Product, Marketing, Affiliate, and Service.
How can sellers access and utilize the Business Accelerator tool?
- Access via Seller Center by navigating to Data Analytics, then Growth & insights or Home tab, and selecting Business Accelerator.
- Choose a growth area to focus on, review daily refreshed suggestions, and prioritize actions to optimize shop performance.
What specific optimization opportunities does Business Accelerator offer for LIVE and Video content?
- For LIVE: Pin high-potential products, reduce violations, and increase duration to enhance traffic and sales.
- For Video: Post more shoppable videos and adjust settings to maximize traffic potential.
How can sellers leverage Marketplace, Product, and Marketing suggestions to boost their TikTok Shop?
- Marketplace: Build an engaging Shop page to inspire customer exploration.
- Product: Optimize images, attributes, descriptions, and encourage customer reviews.
- Marketing: Invest in LIVE video ads, create promotions, and campaigns to reach more customers.
What are the recommendations for improving service and affiliate collaborations on TikTok Shop?
- Service: Reduce negative reviews, respond quickly to messages, minimize order cancellations, and improve fulfillment efficiency.
- Affiliate: Invite creators for collaborations and set up open affiliate collaborations to promote products.
What is Business Accelerator?
Business Accelerator provides shop diagnosis results from multiple dimensions, and offers customized and actionable suggestions to improve your shop's performance.With Business Accelerator, you can identify and prioritize the action items needed to achieve GMV growth.
🎉Find insights and instructions tailored to drive your business growth here!
How to Use Business Accelerator
Entrance:
Entrance 1: From Seller Center, click on Data Analytics and navigate to the Growth & insights tab and select Business accelerator.
Entrance 2: From Seller Center, click on Data Analytics and navigate to the Home tab, and select Business Accelerator on the right side bottom. Here you can view various diagnostic results and suggestions for your shop.
Choose a growth area that you focus on
You can choose from the following growth areas to improve shop performance:- LIVE
- Video
- Marketplace
- Product
- Marketing
- Affiliate
- Service
The priorities of suggestions are customized for you. Recommend following the priorities to take action!
Select a focus area and review the provided suggestions to help increase shop revenue.
Review suggestions and explore optimization opportunities
Potential sales increase:
Business accelerator helps estimate the potential sales increase numbers that each optimizing action might contribute to your shop. This is calculated based on the sale performance of other similar shops during the past 30 days.
LIVE:
Pin high-potential products This suggestion will be given if your pins-per-hour during the past 7 days are lower than that of similar shops. Click Optimize and pin high-potential products during your LIVEs.
Reduce LIVE violations We recommend making sure your LIVEs don't have any violations that might negatively affect traffic. To check and resolve any existing violations, click Optimize.
Increase LIVE durationIf the duration of your LIVE videos is lower than that of your peers, Business accelerator may suggest going LIVE for longer to gain more traffic and sales. 
Video
Potential suggestions:
Post more shoppable videosIf the number of shoppable videos you've posted over the past 7 days is lower than similar shops, you might get a suggestion to post more videos to sell your products. Click Optimize to learn more about best practices and explore trending music or hashtags on TikTok Shop for inspiration.
Adjust settings for videosMake sure you're maximizing your traffic potential by optimizing your video settings. 
Marketplace
Build your Shop page An engaging Shop page inspires customers to browse your store and explore more products. Click Optimize to learn how to set your Shop page up for success and drive business growth.
Product
Potential suggestions:- Ask customers to review your products
- Review which products need optimized images, attributes, descriptions, or names.
Marketing
- Invest in your LIVE video advertising: Use shop ads to increase traffic to your LIVE videos and increase LIVE video GMV.
- Create promotions: Click Optimize to create promotional tools and help your business grow.
- Create campaigns: Click Optimize to create marketing campaigns to help reach more customers and improve sales performance.
Affiliate
- Invite creators to collaborate: Click Optimize and head to the Creators Center to explore affiliate collaboration opportunities to promote your products.
- Add products to open affiliate collaborations: Click Optimize to set up open affiliate collaborations. This allows more creators to promote your products.
Service
Check out what the gaps in your shop services and click Optimize to take actions to fix them.Potential suggestions:- Reduce negative reviews: Maintaining your shop's reputation is crucial to improving performance. Prioritizing prompt communication and high quality products can help reduce negative reviews.
- Respond more quickly to messages: Responding to customers within 24 hours improves customer satisfaction and loyalty.
- Reduce seller order cancellations: Frequent order cancellations can impact overall shop performance. Providing clear and accurate product information can help improve customer satisfaction.
- Improve your fulfillment efficiency: A good fulfillment experience can improve the overall shopping experience. Establishing trust with customers can help your shop grow.
