How to Use Seller Promotional Tools Analysis
09/10/2025
Summary
What is Seller Promotion Analysis on TikTok Shop and what benefits does it offer to sellers?
- It is a data analysis feature that evaluates the performance of Seller Promotional Tools like Product Discount, Flash Deals, Coupons, Shipping Fee Discounts, and Buy More Save More.
- Benefits include quick insights into revenue, buyers, orders, identifying best-performing promotions by GMV, analyzing ROI, discount impact, and enabling sellers to test and optimize their promotional strategies.
How can sellers access and check their promotional performance using this feature?
- Sellers can access it via Seller Center: Data Analytics > Marketing > Promotion tab > Promotional Tools Performance tab.
- This interface shows revenue, buyers, orders, and ranks promotional tools by revenue, helping sellers identify which promotions drive the most sales and new buyers.
What key metrics and indicators does the Seller Promotion Analysis provide to evaluate promotional tools?
- Metrics include revenue, orders, buyers, items sold, new buyers, average price per order, discount amount, discount rate, and ROI.
- Sellers can analyze promotion status (Ongoing, Upcoming, Deactivated, Expired), conversion rates, average order value, and compare discounts versus generated revenue to optimize campaigns.
How can sellers use the analysis recommendations to improve their promotional strategies?
- Sellers should identify the promotional tool generating the highest revenue and ROI, then focus on strengthening those promotions.
- By examining discount sizes, new buyer acquisition, and event timing, sellers can discover patterns and optimize product selection, event timing, and channels for better results.
What are the different types and statuses of promotional events tracked in the analysis?
- Promotion types include fixed or percentage product discounts, shipping fee discounts (free or discounted), and vouchers (regular or live interactive).
- Event statuses tracked are Ongoing, Upcoming, Deactivated, and Expired, allowing sellers to monitor and manage promotions effectively.
What is Seller Promotion Analysis?
Seller Promotional Tools Analysis is a data analysis feature specifically for the usage of Seller Promotional Tools - Product Discount, Flash Deals, Coupon, Shipping Fee Discount, Buy More Save More.
What are the benefits?Access this feature here.
How to Check my Performance?
- Get a quick Overview of your top-line numbers! (Revenue, Buyers, Orders)
- Discover your best-performing Promotional Tool (based on GMV)
- Deep-dive to learn more about the Efficiency metrics (ROI, discount amount, and average price per order)
- Test and learn: Create your own hypotheses and derive results
Entry Points from Seller Center
- Data Analytics > Marketing > Promotion tab > Promotion Tools
- Click on Promotional Tools Performance tab
Analysis Recommendation
You may check our core features and indicators and our analysis recommendation below: Promotional Tools Performance sub-tab displays the recent revenue, (number of) buyers, and (number of) orders as a result of using Promotional Tools. Sellers can look at the Top Promotion ranking board to determine which Promotional Tool generated the most revenue during the selected period.
- Look for the Promotional Tool that generates the most revenue for you
After looking at the revenue ranking of different Promotional Tools, you can select a Promotional Tool to display its metrics and view new buyers, thus finding the Promotional Tool that brings the most new buyers.
- Understand the discounts and revenue rates of different Promotional Tools
You can view the average discounts and rates of different Promotional Tools to find out which Promotional Tool offers the biggest discounts and decide whether the discounts match the revenue/new buyers it generates.
You can also view the ROI of different Promotional Tools to find the Promotional Tool with the highest ROI and strengthen your promotions.
- Check the status and conversion performance of each promotion
You can use the list to analyze which event generates the most revenue or ROI and work out patterns of the best promotion events in terms of product, event time, event channel, and so on.Metrics Detail
Promotional Tools Performance Overview
- Indicators: Revenue, Orders, Buyers
- Each indicator has a percentage to the right of it representing the revenue generated by the Promotional Tool as a percentage of the store's total revenue.
- The figure below the indicator shows the increase or decrease compared with the previous period.
Top Promotion
Promotional Tools such as product discounts, flash sales, coupons, shipping fee discounts and multiple discounts for multiple products are ranked based on revenue.Core Data
- You can select a Promotional Tool from [1] to display its core data and trends.
- Metrics:
- Revenue
- Orders
- Buyers
- Items Sold
- New Buyers
- Average Price Per Order
- Discount Amount
- Discount Rate: Discount amount/original price before discount
- ROI: Revenue/discount amount
Promotion List
- You can select a Promotional Tool to display all created promotion events for the selected period and their performance.
- Status: An event may be in one of the four following statuses: Ongoing, Upcoming, Deactivated, and Expired
- Type: Promotion type for each Promotional Tool
- Product Discount: Fixed price and Percentage
- Shipping Fee Discount: Free and Discount
- Voucher: Regular Voucher & LIVE Interactive Voucher
- Indicators
- C_O: Conversion rate of clicks to order
- AOV: Average order value
- Revenue
- Orders
- Buyers
- Items Sold
- New Buyers
- Average Price Per Order
- Discount Amount
- Discount Rate: Discount amount/price before discount
