Product Overview

Your all-in-one hub for understanding how every promotion shapes your shop’s performance. See the real impact of your promotions through clear and actionable analytics, so you can build smarter and more effective strategies.

Benefits

• Understand what’s working: Get a clean, consolidated view of key metrics across all promotion tools you had used so you can quickly spot winning tactics.
• See the full shop impact: View how much your promotions contribute to overall GMV, orders, and customers.
• Compare tools with confidence: Use side-by-side GMV, customer, order, and trend comparisons to decide which tools deserve more investment.
• Spot trends instantly: Visualize performance changes over time with easy-to-read charts.

How It Works

Go to Seller Center -> Analytics -> Marketing-> Promotional Tools
You can analyze all promotion tools or drill into any tool type you’ve created :

• Each promotion tool is displayed as a top-level tab, making it easy to switch views, compare performance, and understand each tool’s contribution to GMV.
• Metrics offer clearer shop-level attribution and refreshed indicator definitions, with expanded performance dimensions. For certain promotion types like coupons, you’ll also see unique, tool-specific metrics such as coupon claims and coupon usage to help you understand engagement more precisely.
• The page includes individual promotions or aggregated product-level analysis, allowing you to see how individual promotions and products performed for deeper, more actionable insight.
  

To view an individual promotion, go to the Related Promotions tab and click View Details. You'll be taken to that promotion’s performance page, where you can see all included products and how each one performed.
To view aggregated product level performance, go to the Related Products tab. This page provides a consolidated list of products included in the promotion, along with combined metrics such as promotion-driven GMV, views, and clicks.