Seller Promotions Analytics
12/10/2025
Summary
What key benefits does the TikTok Shop Product Overview provide to sellers for managing their promotions?
- It offers a consolidated view of key metrics across all promotion tools, helping sellers quickly identify effective tactics and understand how promotions impact overall GMV, orders, and customers.
- Sellers can compare promotion tools side-by-side using GMV, customer, order, and trend data, enabling smarter investment decisions and spotting performance trends via clear charts.
How can sellers access and navigate the Product Overview analytics to evaluate their promotional performance?
- Sellers navigate to Seller Center → Analytics → Marketing → Promotional Tools, where each promotion tool is a top-level tab for easy switching and comparison of performance and contribution to GMV.
- They can drill down into individual promotions via the Related Promotions tab or view aggregated product-level data in the Related Products tab for detailed insights on promotion-driven GMV, views, and clicks.
What specific metrics and features does the Product Overview provide to help sellers understand promotion engagement and impact?
- The overview includes clearer shop-level attribution with refreshed indicator definitions and expanded performance dimensions tailored to each promotion type, such as coupon claims and usage for coupon promotions.
- It supports both individual promotion analysis and aggregated product-level performance, allowing sellers to assess how each promotion and product contributes to overall shop success.
Product Overview
Your all-in-one hub for understanding how every promotion shapes your shop’s performance. See the real impact of your promotions through clear and actionable analytics, so you can build smarter and more effective strategies.Benefits
- Understand what’s working: Get a clean, consolidated view of key metrics across all promotion tools you had used so you can quickly spot winning tactics.
- See the full shop impact: View how much your promotions contribute to overall GMV, orders, and customers.
- Compare tools with confidence: Use side-by-side GMV, customer, order, and trend comparisons to decide which tools deserve more investment.
- Spot trends instantly: Visualize performance changes over time with easy-to-read charts.
How It Works
Go to Seller Center -> Analytics -> Marketing-> Promotional ToolsYou can analyze all promotion tools or drill into any tool type you’ve created :
- Each promotion tool is displayed as a top-level tab, making it easy to switch views, compare performance, and understand each tool’s contribution to GMV.
- Metrics offer clearer shop-level attribution and refreshed indicator definitions, with expanded performance dimensions. For certain promotion types like coupons, you’ll also see unique, tool-specific metrics such as coupon claims and coupon usage to help you understand engagement more precisely.
- The page includes individual promotions or aggregated product-level analysis, allowing you to see how individual promotions and products performed for deeper, more actionable insight.
