About the New Shop Analytics

In previous versions, sellers often encountered challenges such as key metrics being scattered across multiple pages, complex data navigation paths, and inconsistencies between platforms. To address these issues, we have comprehensively upgraded and restructured the Shop Analytics feature.
The new Shop Analytics consolidates the former "Homepage" and "Growth Insights" into a single, streamlined module focused on showcasing your store's core revenue metrics. It highlights high-priority data and provides a clearer revenue breakdown by content type, removing ambiguous distinctions such as "Organic vs. Ads" and "Owned vs. Affiliate" that existed in earlier versions.
In addition, we have enhanced the Shop Ranking module to support seasonal campaigns like Black Friday. This feature offers competitive landscape insights, allowing merchants to understand how their shop ranks within their industry. With these insights, merchants can identify strengths and opportunities for improvement, refine their business strategies, and further boost both sales performance and brand visibility.

What's New on the Homepage

The new homepage adopts a completely redesigned structure to help merchants quickly understand their store's core business performance and revenue composition.

Homepage upgraded to Shop Analytics

• The current version of Shop Analytics focuses on revenue and reverse transaction analysis metrics.
• Where is the product traffic analysis now?

A new GMV breakdown by content type

We've introduced a new way of breaking down GMV based on content type, replacing the ambiguous classifications such as “Organic vs. Ads” or “Merchant vs. Creator content”. This new breakdown logic better reflects how merchants actually operate their businesses.

• In the previous version, Affiliate GMV was defined as attributed GMV for commission calculation, which differs from the GMV merchants actually generate through creator-led sales. To avoid confusion, we now display store-level actual GMV across all sections. For commission-related metrics, please visit the Affiliate Center.
• With the launch of GMV MAX, the previous “Ad GMV” definition has also been updated. All advertising-related metrics are now available under Seller Center → Shop Ads.

Core revenue metrics at a glance

The new homepage focuses on showcasing key metrics that directly reflect your store’s overall revenue performance, helping merchants quickly grasp their business status.

• We've upgraded several key metrics in the analytics to real-time reporting, so merchants can now view real-time figures for their most important indicators (e.g., GMV, SKU orders).
• We've also consolidated overlapping metrics to improve clarity. If you notice a metric missing from the new layout, please refer to the “Metrics Navigation” section at the end of this document to locate where it’s now displayed.

Metrics navigation map

Latest Shop Analytics metrics Removed metrics checklist

Access Seller Center here

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Key usage scenarios

1. Breaking down the proportion of owned media revenue and affiliate Income

Evaluate the percentage of revenue sold by your store and its affiliates, understand the advantages of owned media revenue and that of alliances separately, and adjust your subsequent store cooperation strategy.

2. Display the proportion of income generated via livestreams, videos, and product cards

Determine the proportion of livestream, video and product card revenue sold by the shop, so you can quickly see the composition and growth rate of these sources and formulate subsequent investment strategies.

3. View shop GMV category ranking, as well as GMV uplift & decrease

You can find your revenue ranking by week or month. You can also view revenue uplift and decrease percentages, which could help you quickly decide whether you need to adjust your operation optimization strategy.

4. Monitor real-time shop performance and quickly find ongoing livestreams

You can monitor real-time transactions and traffic performance, as well as updated data related to the top 5 ongoing livestreams. You also have the ability to enter the Live screen by clicking on the profile photo.

5. Track the overall Post Purchase performance of the shop, with trends and composition data

You are able to get an overview of the shop's Post Purchase performance, including Cancellations and returns, Reviews and Order complaints by SKU. With the trends and compositions of these metrics, you are able to drill down to locate issues quickly.