THE LOOP: November Edition 👀
12/12/2025
Summary
What are the key opportunities and events for creators on TikTok Shop during the Black Friday & Cyber Monday (BFCM) season?
- Creators can join the ALL IN for BFCM Challenge running through Dec 1, competing regionally for $2K prizes and a TikTok Shop Brand Trip, with 14K+ shoppable videos and 18M+ views so far.
- The official TikTok Shop BFCM Page features curated deals, trending products, and creator content, plus ongoing brand webinars and live masterclasses to boost creator success.
What new tools and features are available to help TikTok Shop creators optimize their content and sales?
- Creators can now schedule shoppable videos for optimal posting times, use an upgraded LIVE Manager for better control, and highlight products with “Limited-Time Commission” badges to increase earnings.
- A Good Quality Video Guide and Creator Academy resources provide step-by-step tips to improve video visibility and sales performance.
What policy updates should TikTok Shop creators be aware of to ensure compliant and responsible content?
- Updated Health-Related Content Guidelines clarify rules on medical, wellness, and weight/muscle claims to promote responsible marketing.
- The Misleading Content Policy now includes clearer examples of prohibited “before-and-after” content and exaggerated claims, requiring proper disclaimers to avoid violations.
How can creators leverage community and brand partnerships to grow their TikTok Shop presence during BFCM?
- Participating in regional Discord BFCM Bingo and using brand samples with official hashtags boosts leaderboard points and visibility.
- Success stories like creators generating $1K GMV in two hours via live streams highlight the power of creativity and community support in driving sales.
What trending products and categories should TikTok Shop creators focus on to maximize engagement and sales this season?
- Top trending categories include fashion (e.g., Magic Fleece Lined Leggings), beauty (Tarte Colored Clay CC Undereye Corrector), electronics, consumables, and home goods.
- Creators can explore curated lists of viral and best-selling products in the Creator Center to find high-performing items worth promoting.
Your Creator Community Monthly Drop
🔗 Note: Most links in this newsletter open in the TikTok app. For the best experience, view on mobile.
Hey friends! 👋
This month, it’s all about momentum. From our ALL IN for BFCM Challenge to new tools and trending products, here’s what’s happening across Creator Community 👇
Teams across the U.S. are competing for $2K prizes and a coveted spot on our first-ever TikTok Shop Community Brand Trip!💥 14K+ shoppable videos and 18M+ views (and counting!) — the energy is unreal. Keep creating, keep tagging, and keep cheering on your region. Who’s taking the crown this season? 👑
👏 See what your region’s creating:#TTSWest | #TTSMidwest | #TTSNortheast | #TTSSouthwest | #TTSSoutheast📊 Leaderboard Update (as of 11/6):The competition is heating up — and the Midwest is in the lead with 39 points! Will they hold their spot, or will another region rise to the top?
🌟 ALL IN for BINGO BFCM Bingo is now live across regional Discord communities! Team up with your region to complete fun tasks and earn up to 500 points toward the BFCM leaderboard.
📘 Learn how to play: BFCM Bingo FAQ💥 Shoutout to our BFCM brand partners!Creators — make sure to use your samples from these brands to create ALL IN for BFCM content and include the official hashtags so your videos count toward your region’s leaderboard! 🙌
TRTL Travel | Moira Cosmetics | Bloom Nutrition | Wonderskin | Torriden US | SNAP Supplements | Sweet Mayhem | Stila Cosmetics | Neutrogena | SKINN Cosmetics | Beekman 1802 | Buttah Skin | CLEARSTEM | Glossed By Nae | Boomba | Padiano's Kitchen | Underoutfit | Leonisa | Fashion Nova | Airthreds | JoeCo Living | New Chapter | Lia Organics | Zolae Beauty | Shark Home | Ninja Kitchen | Danessa Myricks Beauty | SelfHab ✨
The Official BFCM Page Is Live on TikTok Shop!The Black Friday & Cyber Monday hub is officially live — featuring curated deals, top product picks, and creator content from across the platform. 🎁
Browse trending finds, explore campaign categories, and see your content in action directly on TikTok.
👉 Explore the TikTok Shop BFCM Page →🎓 ICYMIThroughout September and October, we had the incredible opportunity to bring the BFCM Education Roadshow to creators in Chicago, Austin, NYC, San Jose, and Miami! 💫
If you joined us in person, thank you for coming out to learn, connect, and create — it was such a pleasure meeting our community IRL! 💛
🎥 Hear from creators like @jus_urtype, who captured the energy perfectly: “Nothing beats creators supporting creators. It wasn’t just about content — it was about the culture, the community, and the good vibes all around.” 👉 Watch her video here
Our first LIVE Masterclass this week equipped creators with actionable strategies to prep content and boost sales this season.
💡 Missed our first LIVE Masterclass? Catch the on-demand playback in just a few steps:
1️⃣ Go to the registration page and click RSVP (Skip this if you already registered) 2️⃣ Check your inbox for an email from The TikTok Shop Team with the subject line “Thanks for RSVPing to TikTok Shop Creator Community Webinar: BFCM LIVE Masterclass” 3️⃣ Click your unique link and make sure to Check In!Don't get FOMO! Session 2 is coming up on November 10th @ 4 PM PST / 7 PM EST!
👉 Register here💻 BFCM Brand WebinarsOur brand VVIP partners are sharing insider tips and product insights to help creators maximize performance this season.
Watch Replays:📅 Upcoming Webinars:
One of our dedicated TasteMaker Ambassadors (representing Philly!) and community moderators, Khai, @AnotherKhaiCreation, continues to keep our Creator Community thriving. From organizing virtual events to mentoring fellow creators, she’s the definition of community in action— and she’s now officially launched her own brand on TikTok Shop, SelfHab, as part of our ALL IN for BFCM Campaign! 💫 Thanks Khai, for all that you are! — and all that you do for the community! 💫
When Sweet Mayhem, one of our BFCM brand sponsors, invited Tearra, @realrichgirltea, to their San Jose warehouse to go LIVE for the first time, she turned the opportunity into a major win — generating $1K GMV in just two hours for their leggings! Tearra’s story is a testament to how creativity and community support can spark incredible growth. 🚀
Catch the latest Fireside Chat with Alicia (@wardobeme) from the Growth Collective!
She shared how she balances her HR career, motherhood, and TikTok Shop success — plus her top 3 creator tips:
Explore More Products
Nov 12 - Dec 1: Black Friday & Cyber Monday
Dec 2 - Dec 31: Holiday Deal/End of Year
📌 Explore and join campaigns in Creator Center > Campaigns#️⃣ Hot Hashtags This Month:#tiktokshopblackfriday • #tiktokshopcybermonday • #fall • #fallfashion • #fallvibes • #pumpkin • #pumpkinseason • #pumpkinpatch • #football • #nfl • #christmasgiftideas • #christmasdecor • #christmas2025 • #christmastree • #holidaysCreator Community ALL IN FOR BFCM: #TTSWest • #TTSMidwest • #TTSNortheast • #TTSSouthwest • #TTSSoutheast🔍 Explore Creator Search Insights in your app or TikTok Creative Center for real-time inspo.
🩺 Health-Related Content Guidelines (Updated!) Clearer rules on medical, weight/muscle, and wellness claims + best practices for responsible promotion. Read more here.
🚫 Misleading Content Policy Refresh Revised examples of “before-and-after” content, exaggerated claims, and necessary disclaimers. Read more here.
Stay up to date on requirements and best practices:
📌 Explore Creator Policy Pulse for the most recent updates and follow @TikTokShopAcademy for bite-sized tips & insights.
We’ll see you on the leaderboard 👀
— The TikTok Shop Creator Community Team 📩 Feedback? Share your thoughts here
Hey friends! 👋
This month, it’s all about momentum. From our ALL IN for BFCM Challenge to new tools and trending products, here’s what’s happening across Creator Community 👇
✨ Community Happenings
The ALL IN for BFCM Challenge is officially underway through Dec 1— and creators are showing up! 🔥Teams across the U.S. are competing for $2K prizes and a coveted spot on our first-ever TikTok Shop Community Brand Trip!💥 14K+ shoppable videos and 18M+ views (and counting!) — the energy is unreal. Keep creating, keep tagging, and keep cheering on your region. Who’s taking the crown this season? 👑
👏 See what your region’s creating:#TTSWest | #TTSMidwest | #TTSNortheast | #TTSSouthwest | #TTSSoutheast📊 Leaderboard Update (as of 11/6):The competition is heating up — and the Midwest is in the lead with 39 points! Will they hold their spot, or will another region rise to the top?
📘 Learn how to play: BFCM Bingo FAQ💥 Shoutout to our BFCM brand partners!Creators — make sure to use your samples from these brands to create ALL IN for BFCM content and include the official hashtags so your videos count toward your region’s leaderboard! 🙌
The Official BFCM Page Is Live on TikTok Shop!The Black Friday & Cyber Monday hub is officially live — featuring curated deals, top product picks, and creator content from across the platform. 🎁
Browse trending finds, explore campaign categories, and see your content in action directly on TikTok.
👉 Explore the TikTok Shop BFCM Page →🎓 ICYMIThroughout September and October, we had the incredible opportunity to bring the BFCM Education Roadshow to creators in Chicago, Austin, NYC, San Jose, and Miami! 💫
If you joined us in person, thank you for coming out to learn, connect, and create — it was such a pleasure meeting our community IRL! 💛
🎥 Hear from creators like @jus_urtype, who captured the energy perfectly: “Nothing beats creators supporting creators. It wasn’t just about content — it was about the culture, the community, and the good vibes all around.” 👉 Watch her video here
💡 Missed our first LIVE Masterclass? Catch the on-demand playback in just a few steps:
1️⃣ Go to the registration page and click RSVP (Skip this if you already registered) 2️⃣ Check your inbox for an email from The TikTok Shop Team with the subject line “Thanks for RSVPing to TikTok Shop Creator Community Webinar: BFCM LIVE Masterclass” 3️⃣ Click your unique link and make sure to Check In!Don't get FOMO! Session 2 is coming up on November 10th @ 4 PM PST / 7 PM EST!
👉 Register here💻 BFCM Brand WebinarsOur brand VVIP partners are sharing insider tips and product insights to help creators maximize performance this season.
Watch Replays:📅 Upcoming Webinars:
- Torriden US (K-Beauty) → Thursday, Nov 6 @ 5 PM PT / 8 PM ET → Register
- WONDERSKIN (Makeup) → Tuesday, Nov 11 @ 9 AM PT / 12 PM ET → Register
- MOIRA Cosmetics (Makeup) → Thursday, Nov 13 @ 3 PM PT / 6 PM ET → Register
🌟 Creator Spotlights
💬 Real Talk: Creator POV
She shared how she balances her HR career, motherhood, and TikTok Shop success — plus her top 3 creator tips:
- Be authentic — show real scenarios, not hard sells.
- Follow the data — double down on what performs.
- Create evergreen content — build residual income.
🔥 Trending Now
📈 Trending Brands:medicube US Store · Comfrt · QVC, Inc · Tarte Cosmetics · Crocs🛍️ Category Bestsellers:- Fashion → Magic Fleece Lined Leggings
- Beauty → Tarte Colored Clay CC Undereye Corrector
- Electronics → HTC NE20 Bluetooth 5.4 Earphones
- Consumables → Zero Sugar 3-in-1 Probiotic Trio
- Home → Shark MessMaster Portable Wet & Dry Vacuum
Explore More Products
- View All Top Picks → A freshly curated list of high-performing, fully stocked, and top-rated products — selected to help you find quality items worth promoting.
- View All Best Sellers → The current viral products shoppers are buying most on TikTok Shop.
Nov 12 - Dec 1: Black Friday & Cyber Monday
Dec 2 - Dec 31: Holiday Deal/End of Year
📌 Explore and join campaigns in Creator Center > Campaigns#️⃣ Hot Hashtags This Month:#tiktokshopblackfriday • #tiktokshopcybermonday • #fall • #fallfashion • #fallvibes • #pumpkin • #pumpkinseason • #pumpkinpatch • #football • #nfl • #christmasgiftideas • #christmasdecor • #christmas2025 • #christmastree • #holidaysCreator Community ALL IN FOR BFCM: #TTSWest • #TTSMidwest • #TTSNortheast • #TTSSouthwest • #TTSSoutheast🔍 Explore Creator Search Insights in your app or TikTok Creative Center for real-time inspo.
🧰 New Creator Tools
Here’s what’s new in Creator Center this month:- 🗓️ Schedule Shoppable Videos – record now, post later for perfect timing. [Try it in the app | Learn how it works]
- 💻 Upgraded LIVE Manager – control your setup from PC or mobile. [Try the new experience | Learn more]
- 🏷️ New Product Badges – “Limited-Time Commission” tags spotlight high-earning items. [Go to Product Marketplace]
- 📹 Good Quality Video Guide – step-by-step tips to boost visibility. [Access it through the Videos tab]
🧭 Policy Updates
To help you create confidently:🩺 Health-Related Content Guidelines (Updated!) Clearer rules on medical, weight/muscle, and wellness claims + best practices for responsible promotion. Read more here.
🚫 Misleading Content Policy Refresh Revised examples of “before-and-after” content, exaggerated claims, and necessary disclaimers. Read more here.
Stay up to date on requirements and best practices:
📌 Explore Creator Policy Pulse for the most recent updates and follow @TikTokShopAcademy for bite-sized tips & insights.
💡 Need help? Creator Community groups can’t assist with individual policy violations or account issues. For Account Support: Go to Creator Center > Get Help Here > Submit a support ticket.
💫 Until Next Time
Keep creating, keep connecting, and go ALL IN this BFCM season. 💥We’ll see you on the leaderboard 👀
— The TikTok Shop Creator Community Team 📩 Feedback? Share your thoughts here