Tiktok Shop Academy

THE LOOP: October Edition 🍂

10/03/2025

Summary

What are the key opportunities and resources available for TikTok Shop creators to prepare for major shopping events like Black Friday and Cyber Monday?

  • TikTok Shop offers Education Roadshows, exclusive webinars with brand partners, and community challenges to equip creators with tips, tools, and collaboration opportunities for peak shopping seasons.
  • Campaigns like Fall Deals and Black Friday & Cyber Monday provide creators with curated trending products and promotional events to boost sales and engagement.

How can creators improve their content quality and engagement to drive more sales on TikTok Shop?

  • Focus beyond discounts by highlighting product features, sharing genuine reviews, and demonstrating products in action to build shopper trust and connection.
  • Producing “Good Quality” videos with clear audio/visuals and creative storytelling can increase views by 50–70%, enhancing shopper confidence and conversion rates.

What new tools and features does TikTok Shop provide to help creators optimize their live streams and video content?

  • Creators can now edit shoppable video titles, hashtags, and covers to improve performance, and use LIVE-exclusive pricing and billboards to highlight promotions and drive urgency.
  • Features like Flat Fee Collaborations, Exposure Plus for trending products, and tiered commissions offer more ways to monetize and gain visibility.

What support systems exist for TikTok Shop creators facing challenges or seeking growth guidance?

  • The TikTok Shop Creator Community and Discord groups offer peer support and networking, while SquadUp coaching provides hands-on mentorship that has helped creators generate significant GMV and first sales.
  • For policy or account issues, creators must submit support tickets via Creator Center, as community groups do not handle individual violations.

What are some trending brands, products, and content themes currently popular on TikTok Shop that creators should consider promoting?

  • Popular brands include medicube, Tarte Cosmetics, and Crocs; top products span fashion shapewear, beauty ampoules, electronics, supplements, and home goods.
  • Seasonal content themes like fall routines, Halloween costumes, and BFCM prep are encouraged for timely engagement and visibility.
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Welcome to the October edition of THE LOOP! Every month we round up the most important Creator Community updates and opportunities to help you stay ahead on TikTok Shop. Whether you’re experimenting with new content, going LIVE, or joining an event, this is your one-stop hub to keep momentum going.
🔗 Note: Most links in this newsletter open in the TikTok app. For the best experience, view on mobile.

👀 Inside the Creator Community 👀

The TikTok Shop Creator Community is where creators grow together — finding support, sharing wins, and building lasting connections. Discover the different groups available and see how to join here.
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✨ What’s Happening in Community ✨

This month is all about gearing up for the biggest shopping season of the year:
  • Education Roadshows → Equipping creators with tips + tools for Black Friday & Cyber Monday.
    • So far we’ve stopped by Chicago, Austin, and NYC — and creators have been showing up ready to learn (we love to see it 💫). Check out this video by @allthings_lizzie to check our we've been up to!
    • Next stops: San Jose on Oct 10 and Miami on Oct 29. If you’re local and interested in joining, reach out to your community rep for details.
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  • IRL Events → After popping up in Atlanta, Philadelphia, and Austin in September, we’re hitting pause on IRL until December — when we’ll be back to celebrate the TasteMakers 1-Year Birthday Bash 🎉
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“Still glowing from the #TTSTasteMakers event. I walked away feeling so empowered, loved, and inspired. The vibes were unmatched.” — Morgan (@calmthesoul)
👉 Watch Morgan’s recap video here
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Get ready! Our biggest Community Challenge yet is launching alongside the TikTok Shop Black Friday & Cyber Monday campaign. Stay tuned in your chats for updates.

⭐ Community Voices ⭐

We want to spotlight you in THE LOOP and on @TikTokShopCreators.US.
🔁 This month’s prompt themes include:
📸 Submit your TikTok-ready content here.
  • Fall routines and reset must-haves
  • Halloween costumes or spooky season picks
  • Fall fashion + beauty staples
  • Preparing for BFCM
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💡 Partner Showcases 💡

Our Creator Community exclusive webinars where our brand partners share their story, hero products, and collaboration opportunities. Catch September replays full of insider tips, product insights, and content strategies:
Boldify: Stylist-approved hair care for volume, thickening & root touch-ups. → Watch replay | Passcode: 31DeJ*ie
Triquetra: Holistic wellness supplements for gut health, brain function & more. → Watch replay | Passcode: QsrCt63^
Divi: Scalp-first haircare brand founded by influencer Dani Austin; 1.5M+ scalp serum bottles sold. → Watch replay | Passcode: Vs%1SPC!
SNAP Supplements: Clean, natural superfood-based supplements for everyday health. → Watch replay | Passcode: VJ$1zB6d
Westmore Beauty: Hollywood-rooted cosmetics, best known for their Body Coverage Perfector. → Watch replay | Passcode: QY9.kK%4
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🎬 Real Talk: Creator POV 🎬

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Growth Collective Fireside Chat featuring Nicole, @thatkindafitmomma, an Emerald creator who drove $200K+ GMV in September!
Nicole shared her journey from fitness and motherhood into fashion content, how she overcame early struggles, and the turning points that led to her explosive growth on TikTok Shop.
Her #1 tip: “Less is more. Don’t overload your videos with text or points — break content into smaller pieces, focus on value, and always think like the shopper.”
💌 Nicole's Message on Staying Consistent
"You don't have to be perfect. You have to be consistent.
It's gonna have ebbs and flows just like your fitness journey. Putting in the time and effort into the gym, your nutrition. You're gonna have periods where things go great and you're gonna have periods where things are not great. But the only thing that stops your progress is actually quitting. You can't quit and you can't let it get to you. You have to put in the work and you have to know that you have to do the hard things."

📚 Educational Tips for YOU!

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Now’s the time to sharpen your content game:
Go Beyond Price → We’ve noticed more videos that focus only on promos — but your audience wants more than a discount. Show them why the product is worth it: highlight features, share your genuine thoughts, and demo it in action. That connection is what turns viewers into buyers. Check out this video to learn more!
Good Quality Content → Videos that get the “Good Quality” tag not only reach more people (50–70% more views!) but also give shoppers the confidence to buy. Clear audio/visuals are the baseline — from there, show benefits, use real-life demos, and get creative with your storytelling. Think: would this help a shopper imagine themselves using it? If yes, you’re on the right track. Check out this video to learn more!
📌 Follow @TikTokShopCreatorEdu for more educational tips.

🛠️ NEW Creator Tools & LIVE Features

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Fresh tools are here to help you create smarter and earn more:
Edit Shoppable Videos You can now update titles, hashtags, and covers to boost performance. → Try it in-appimage
Flat Fee CollaborationsEarn an upfront fee plus commission on select products. Only available for select products and creators.→ Read the guideimage
Exposure PlusSpot trending products with little creator content and gain first-mover advantage (feature availability may vary).→ Read the guideimage
Tiered CommissionsProducts now show commission ranges instead of flat rates. → Read the guideimage
LIVE: Creator Exclusive PricePromote discounted products during LIVE to boost urgency, conversions, and commission potential. Open to all creators; look for the pink “Exclusive price” label in product recommendations. → Read the guideimage
LIVE BillboardHighlight key selling points or promos throughout your LIVE. Use text or images to capture attention, drive conversions, and keep viewers engaged. → Read the guideimage
📌 Want more? Bookmark TikTok Shop Creator Academy for more how-tos.

🔥 Trending Now 🔥

See what’s making waves on TikTok Shop!
Trendy Brands
Brands creators (and shoppers) can’t get enough of:
Top Products by Category
Creator-backed favorites driving results right now:
Explore More Products
Hot Topics & Hashtags:
🔍 Explore Creator Search Insights in your app or TikTok Creative Center for real-time inspo.

📅 Campaign Opportunities 📅

Two major campaigns to mark on your calendar:
Celebrate fall with trending products, cozy seasonal finds, and exciting deals.
TikTok Shop’s biggest shopping event of the year — register & prepare now!
📌 Explore and join campaigns in Creator Center > Campaigns
  • Fall Deals For You → Oct 2–11
  • Black Friday & Cyber Monday → Nov 11–Dec 1

🛡️ Platform Policy Updates 🛡️

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Stay up to date on requirements and best practices:
📌 Resources:
💡 Need help? Creator Community groups can’t assist with individual policy violations or account issues. For Account Support: Go to Creator Center > Get Help Here > Submit a support ticket.

🚀 ICYMI: SquadUp Coaching 🚀

Through SquadUp (officially backed by TikTok Shop) creators get hands-on guidance from pre-vetted mentors, helping them drive sales, sharpen strategies, and grow their TikTok Shop journey.
👉 Explore available programs and see how SquadUp can support your growth.
  • $1M+ GMV generated by mentees within 30 days of signing up
  • 42% of mentees with no prior sales made their first sales
  • Check out Creators' #TikTokShopSquadUp experiences

💫 Until Next Time 💫

That’s a wrap on October’s edition of THE LOOP!
Use this insider info to build momentum and prepare for BFCM!
👥 Keep the conversation going → Join Creator Connect (Discord) for tips & peer support.
📌 Share your journey → Tag #TikTokShopCreatorCommunity to get discovered.
Until next time, stay in the loop 🤝
— The TikTok Shop Creator Community Team
Next THE LOOP: September Edition 💫