THE LOOP: December Edition ☃️
12/12/2025
Summary
What were the key achievements and community impacts during TikTok Shop’s Black Friday Cyber Monday (BFCM) event?
- Over 80K videos created and 145M+ video views, with community creators generating 23% of total platform GMV and 25% of LIVE GMV, demonstrating strong creator engagement and sales impact.
- Regional and individual creator competitions boosted participation, with Southeast region winning overall and top creators recognized for consistent, high-performing content.
Which brands and creators stood out during the BFCM event, and how did community meetups contribute?
- Top brands like medicube US, Shark, Ninja, Fashion Nova, and QVC drove massive engagement, supported by creators who amplified their reach and sales.
- Regional meetups fostered offline connections and community support, enhancing collaboration and motivation among creators nationwide.
What ongoing campaigns and creator tools are available to help sellers and creators maximize holiday sales on TikTok Shop?
- December campaigns include Holiday Deal/End of Year sales and Super Brand Days featuring brands like Neuro Gum and e.l.f., accessible via Creator Center > Campaigns.
- New creator tools such as improved scheduling for Shoppable Videos, enhanced LIVE Manager features, Product Marketplace badges, and updated video quality guidelines help optimize content and earnings.
What resources are provided to assist creators in holiday content creation and product promotion?
- Curated product lists like Holiday Gifting Top Picks and Gifts by price or recipient help creators convert faster and stay inspired during the holiday shopping season.
- TikTok Shop Creator Academy offers educational content to improve video quality and content strategy, supporting creators’ growth and sales success.
What is the overall message from the TikTok Shop Creator Community Team as the year closes?
- The team expresses gratitude for creators’ passion and community spirit, encouraging rest and recharge while looking forward to continued growth, connection, and creator wins in the coming year.
Celebrating an unforgettable BFCM — thanks to YOU.As we close out the year, we’re taking a moment to reflect on the impact this community created together.Let’s jump right in. 💫
✨ Community Wins: ALL IN for BFCM
The Creator Community showed UP — on video, in LIVE, in Discord, and across every region. And the results speak for themselves:- 80K+ videos created
- 145M+ video views
- 23% of total platform GMV generated by community creators
- 25% of all LIVE GMV came from the community
Thank you for going ALL IN. We’re endlessly proud of you. 🤍#TTSWest | #TTSMidwest | #TTSNortheast | #TTSSouthwest | #TTSSoutheast
🏆 Top Highlights Across BFCM
- Top Viewed Videos: @just_jess_t (SE), @kayladelight (NE), @itsgenise (West)
- Bingo Champion: #TTSSoutheast (50 pts) — helping secure their regional win
- Highest LIVE GMV: #TTSWest
🥇 Regional Winner: Southeast!
A combination of strong GMV + first place in Bingo pushed them to the top.Congratulations, Southeast creators! 🎉
💸 Top BFCM Brands
These brands drove massive engagement and GMV during BFCM — and creators across the community helped make it happen:🏅 Individual BFCM Winners
Congratulations to creators who consistently showed up, created high-performing content, and embodied the spirit of this community:These winners represent Top Tier, TasteMakers, and Creator Connect, and we’re so proud of their performance this season. 🌟
🤝 Community Moments: Regional Meetups
BFCM wasn’t just about content — it was about showing up for each other. Across the country, creators hosted meetups to support their regions and build real connections offline.Here are a few snapshots from the community:
Thank you to everyone who participated, uplifted each other, supported new creators, or simply kept showing up.
YOU made BFCM what it was.
🎁 Holiday Haul: Curated Product Picks
Jump into the final shopping month of the year with curated lists designed to help you convert faster and stay inspired:- 🎄 Holiday Gifting Top Picks
- 💸 Gifts Under $25, $50 & $100
- 🎁 Gifts for Her & Him
📅 December Campaigns
Platform Campaign
- Holiday Deal / End of Year: 12/2–12/31
Super Brand Days
Grand Opening Campaigns
- Patrick Ta (12/11–12/17)
- Omaha Steaks (12/11–12/17)
🛠️ Creator Tool Updates
Here’s what’s new to help you create faster, optimize content, and increase earnings:- Improved scheduling tools for Shoppable Videos [Try it in the app | Learn how it works]
- Enhanced LIVE Manager features for smoother, more controlled streams [Try the new experience | Learn more]
- New Product Marketplace badges highlighting limited-time commissions [Go to Product Marketplace]
- Updated Good Quality Video guidelines to help your content reach more shoppers [Access it through the Videos tab]
🎄 Happy Holidays from the Creator Community Team
As we wrap up an amazing year together, we want to say a heartfelt thank you for your creativity, passion, generosity, and the community spirit that makes TikTok Shop what it is.Whether you’re gearing up for your holiday content push or taking time to rest and recharge, we’re cheering you on every step of the way.
✨ Wishing you a joyful holiday season, a restorative break, and an incredible New Year. Here’s to even more growth, connection, and creator wins in 2026 — and we can’t wait to build it with you.
With appreciation,
The TikTok Shop Creator Community Team 🎁💫
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