Creator Campaign Registration
11/06/2025
Summary
What are the eligibility requirements for creators to participate in TikTok Shop campaigns?
- Creators must have a Promotion Performance Score of 3.5+ (for affiliates), over 150 points in Creator Health Rating, and fewer than 6 violations in key policies (e.g., misleading promotion, counterfeit) within the past 30 days.
How is the Promotion Performance Score determined and what activities influence it?
- The score is based on meeting at least one in the last 90 days: 30+ delivered orders in a product category, 20+ videos posted, or 5+ livestreams hosted. This score reflects creator engagement and effectiveness.
What are the benefits of joining TikTok Shop’s Black Friday and Cyber Monday campaigns?
- Creators gain boosted visibility, TikTok Shopping Ads support, high placement on the Live Shopping page, and extra marketing opportunities, with benefits scaled by livestream performance and compliance.
What are the key livestream requirements and how do they impact campaign benefits?
- Eligible creators are auto-approved as Key Livestreamers; higher historical GMV leads to greater benefits. A minimum 2-hour livestream is recommended for optimal ad performance and campaign success.
What is the process and timeline for campaign registration and withdrawal?
- Campaign applications are reviewed within 1–3 business days. Creators can withdraw via a Cancel button if available or must contact their Partner Manager if withdrawal is disabled.
Creator Campaign Registration FAQs
Below are some of the most frequently asked questions to help clarify Campaign Eligibility for creators.Am I eligible to participate in campaigns?
To enroll in all TikTok Shop Campaigns, including Deals For You Days and Black Friday, Cyber Monday (BFCM) you must meet all of the following creator eligibility requirements:- You must have a Promotion Performance Score of 3.5 or higher (only applicable for affiliate creators).
- You must have more than 150 points in your Creator Health Rating
- The following policies have the highest impact on Campaign Eligibility. Creators with 6 or more violations under these policies within the past 30 days will be ineligible to participate.
What is required for me to have a Promotion Performance Score?
If you have met at least one of the following criteria within the last 90 days, you will see Your Promotion Performance Score- Generated at least 30 delivered orders in at least one product category
- Posted a minimum of 20 videos or
- Hosted at least 5 livestreams
What’s the process to join Content Campaigns in the TikTok app?
To register for content campaign in the TikTok App, read here.What are the benefits of participating in the Black Friday and Cyber Monday (BFCM) Campaigns?
Grow Your Reach with TikTok Shop Campaigns. Join TikTok Shop Campaigns to boost your visibility and unlock new growth opportunities!Creators can earn different levels of promotional and exposure benefits based on their recent livestream performance.
✨ Potential benefits include:
- TikTok Shopping Ads support
- High Visibility on the Live Shopping page
- Extra marketing opportunities
📋 Key Livestream Participation
- Eligible Creators will be automatically approved to go live once you register as a Creator Key Livestreamer.
- The higher your historical livestream GMV, the greater the benefits TikTok Shop may offer to help you achieve an even higher GMV during the campaign. Benefits may include TikTok Shopping ads, visibility in the Live Shopping section of the landing page, and additional marketing visibility.
- Please ensure you provide content authorization via the TikTok App – Shopping Ads Official to be eligible for campaign benefits.
- A minimum livestream duration of 2 hours is recommended for better ad optimization.
- Creators who do not meet the Key Livestream criteria will see an “Ineligible” status displayed on the LIVE and Short Video Campaign criteria page.