Key Points:

• Avoid content that is harmful, illegal, misleading, exploits minors, or involves nudity.
• Ensure minors are protected by not targeting them or featuring them in product promotions.
• Create respectful, accurate, and safe content that fosters a positive community.

At TikTok Shop, protecting our community means clearly defining what content is prohibited to keep the platform safe, respectful, and legal. This guide highlights the key categories of prohibited content and offers guidance on appropriate alternatives.

Illegal and Fraudulent Content

To keep the platform lawful and trustworthy, content involving illegal or deceptive activities is strictly prohibited.
Avoid this content:

• Misleading, spammy, or fraudulent behavior in content, comments, or chats
• Promotions involving illegal activities like gambling, scams, or counterfeit goods
• Impersonation of individuals or organizations
• Links leading to malware, phishing pages, or landing pages that auto-download files
• Services or tools that artificially inflate traffic, likes, or orders
• Tactics that mislead users into purchasing, clicking, or engaging artificially
• False claims that commissions, sales, or proceeds will be donated to charities or third parties

What to do instead:

• Share honest, transparent content across all interactions
• Promote accurate and legal product information
• Use only authorized landing pages and respect user privacy
• Keep content free of deceptive or harmful software

Content Targeting or Exploiting Minors

Minors are among the most vulnerable and impressionable viewers online and require protection due to their age. Ensuring their safety is an essential part of our Community Guidelines as it prevents exploitation, manipulation, and exposure to inappropriate content.
Avoid this content:

• Minors promoting, describing, or demonstrating product features or usage
• Giveaways or promotions that directly target minors
• Content with language, themes, or visuals designed to appeal specifically to minors
• Any attempt to emotionally manipulate or exploit a minor

What to do instead:

• Follow all local laws and regulations around content involving minors, including those regarding child actors and promotional content.
• Create positive, respectful content that doesn't pressure or mislead minors
• Feature minors passively (e.g., in the background or naturally using a product without endorsement or instruction)

Nudity and Sexualized Behavior

To maintain a respectful and inclusive community, content that includes nudity or sexualized behavior is not allowed—regardless of intent or audience.Avoid this content:

• Full or partial nudity, including edited content or outlines that imply nudity
• Use of objects or body parts to mimic or suggest genitalia or intimate areas of any gender
• Displays or behavior that simulate sexual arousal or explicit acts
• Logos or branding associated with pornographic sites—even without showing the actual logo

What to do instead:

• Focus on promoting products in a non-sexual, family-friendly way
• Avoid sexual themes, innuendo, or imagery that could be seen as sexualized or explicit
• Focus on creating clear, family-safe product demonstrations and storytelling

Discriminatory, Violent, or Harassing Content

Content that harms, discriminates, or harasses individuals or groups is prohibited.
Avoid this content:

• Discriminatory language or imagery based on race, gender, identity, or other attributes
• Harassment, bullying, or hateful messaging
• Graphic or violent imagery including gore, mutilation, or physical abuse
• Content showing death, serious injury, or disturbing medical situations
• Depictions of animal cruelty or real-world violence, including animal testing or applying beauty and cosmetics products to animals

What to do instead:

• Use creative storytelling and thoughtful visuals to engage your audience
• Build a welcoming environment by encouraging positive interaction
• Keep all content appropriate for a general audience

For more information, please refer to our TikTok Shop Content Policy.

Frequently Asked Questions (FAQs)

Can I use action-packed scenes to promote my product?

You should avoid using violent or graphic scenes, even if they are intended to be exciting. This content can disturb customers and violate our policies.

Can I include images or references to gambling or pyramid schemes?

TikTok Shop prohibits content related to gambling, which includes, but is not limited to betting, pyramid schemes, casino-like games, or sweepstakes.

What if I receive enforcement actions?

If you have received an enforcement action, review the TikTok Shop Content Policy. If you believe the enforcement was made in error, file an appeal through the TikTok Shop for Creators page > Account Standing > Violations. Then, select the Violation and scroll to bottom of page to Appeal.

How do I report content that violates this policy?

you find content that violates the information detailed on this page, you can report it by tapping Share > Report > select the appropriate reason and sub-topic (if available) > add any helpful details > Submit.