Creator Campaign Registration FAQs

Below are some of the most frequently asked questions to help clarify Campaign Eligibility for creators.

Am I eligible to participate in campaigns?

To enroll in all TikTok Shop Campaigns, including Deals For You Days and Black Friday, Cyber Monday (BFCM) you must meet all of the following creator eligibility requirements:

• You must have a Promotion Performance Score of 3.5 or higher (only applicable for affiliate creators).
• You must have more than 150 points in your Creator Health Rating
• The following policies have the highest impact on Campaign Eligibility. Creators with 6 or more violations under these policies within the past 30 days will be ineligible to participate.
  • Misleading Functionality and Effect
  • Inconsistent Product Promotion
  • Misleading Price
  • False Promise
  • Unoriginal Content
  • Vulgar Behavior
  • Counterfeit
  • Knockoff
• You must comply with our TikTok Shop Content Policy, TikTok Community Guidelines, Creator Code of Conduct, and Creator Enforcement Policy.

What is required for me to have a Promotion Performance Score?

If you have met at least one of the following criteria within the last 90 days, you will see Your Promotion Performance Score

1. Generated at least 30 delivered orders in at least one product category
2. Posted a minimum of 20 videos or
3. Hosted at least 5 livestreams

For more information on Promotion Performance Score and tips to improve your score, check out our Guide to Promotion Performance Score.

What’s the process to join Content Campaigns in the TikTok app?

To register for content campaign in the TikTok App, read here.

What are the benefits of participating in the Black Friday and Cyber Monday (BFCM) Campaigns?

Grow Your Reach with TikTok Shop Campaigns. Join TikTok Shop Campaigns to boost your visibility and unlock new growth opportunities!
Creators can earn different levels of promotional and exposure benefits based on their recent livestream performance.
✨ Potential benefits include:

• TikTok Shopping Ads support
• High Visibility on the Live Shopping page
• Extra marketing opportunities

Note: Campaign benefits are granted at TikTok Shop’s discretion and may vary based on performance and compliance.

📋 Key Livestream Participation

• Eligible Creators will be automatically approved to go live once you register as a Creator Key Livestreamer.
• The higher your historical livestream GMV, the greater the benefits TikTok Shop may offer to help you achieve an even higher GMV during the campaign. Benefits may include TikTok Shopping ads, visibility in the Live Shopping section of the landing page, and additional marketing visibility.
• Please ensure you provide content authorization via the TikTok App – Shopping Ads Official to be eligible for campaign benefits.
• A minimum livestream duration of 2 hours is recommended for better ad optimization.
• Creators who do not meet the Key Livestream criteria will see an “Ineligible” status displayed on the LIVE and Short Video Campaign criteria page.

How long will it take for my campaign application to be reviewed?

Our typical review process takes 1–3 business days.

Can I withdraw from the campaign after I've registered?

To withdraw from a campaign, click the Cancel button if available. If the button is disabled, please contact your Partner Manager for further assistance.