How to Access Review Performance

09/10/2025

Summary

What is the purpose of the Review Performance feature on TikTok Shop and how does it benefit sellers?

  • It helps sellers analyze their store’s product review score distribution and compare it with top peers in the same category, enabling them to identify performance gaps and improve their product quality and service.

How can sellers use Review Performance to identify and address negative reviews on their products?

  • Sellers can view products with high proportions of 1- or 2-star reviews, see detailed metrics per product, and use this insight to optimize product quality and customer service via the Seller Center’s Product Rating section.

What comparative insights does the Review Performance feature provide to sellers?

  • It shows sellers the distribution of their review ratings alongside the top 20% of merchants in their category, helping them benchmark their performance against outstanding peers and prioritize improvements.

What customization options are available for sellers when using the Review Performance tool?

  • Sellers can select specific time periods and product categories to tailor the analysis, allowing targeted review monitoring and benchmarking relevant to their business focus.

What is Review Performance?

Review performance provides the following analysis capabilities for sellers:
  1. This feature can help sellers understand the distribution of product review scores in their store, while also displaying the distribution of product review scores for outstanding peers in the same category. It provides a comparative reference for sellers to understand the gap between outstanding peers and their own review performance.
  2. Review performance also supports Sellers in viewing the specific performance of products at each review level, helping them identify which products have received negative reviews and optimize their quality and service.
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🔥 Access this feature here 🔥

Key usage scenarios

  1. Store review rating distribution

  • Sellers can view the distribution of their store's reviews from 1 star to 5 stars as well as the proportion of reviews at different levels in the Review performance section.
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  1. Industry review rating distribution benchmark

  • Sellers can see their review rating distribution and their outstanding peers’ in the category they selected. By comparing these two distributions, they can determine whether their own review performance needs to be improved.
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  1. Identifying reasons for negative reviews at the product level

  • If the Seller finds that the proportion of negative 1-star and 2-star reviews in the store is relatively high, they can click on the review section and a list of those products will pop up on the right. This shows the number of product reviews, the proportion of these product reviews to the total number of reviews, and the proportion of this rating to the total number of reviews for this product.
  • The product list can help Sellers quickly find the products that have received the most negative reviews, and they can optimize their quality and service based on the content of the reviews in [Seller Center > Product > Product Rating]. This can help improve their SES.
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Function Details

  1. Sellers can select the time period they want to check, and “Select category” to compare with similar Sellers.
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  1. Sellers can view the distribution of their own review performance and outstanding peers in the same category.
    1. The review ranges from 1 star to 5 stars and the chart shows the percentage of each star level review.
    2. The distribution benchmark is the review star distribution of the top 20% of merchants in the category.
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  1. You can view the list of products for a certain level of reviews
    1. Click the star bar (for example, the 3-star review).
      1. The product list will show which score is selected in the bar chart.
      2. Under the product list title, choose from the 5 scores to see the product list with the selected scores.
      3. Core metrics include:
Number of reviews
The % of X-star reviews
The % of the total product reviews
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