Video Inspirations Analytics

04/01/2024

Video Analytics

Summary

What are the core capabilities of the Video Inspirations page in the TikTok Shop Seller App and Seller Center?

It provides insights into top video production skills, popular songs, and hashtags in trending videos to inspire and improve video strategies.
Users can explore the Top 50 lists for videos, music, and hashtags to identify trends and enhance their content.

How can sellers utilize the Top 50 video, music, and hashtag lists to improve their TikTok Shop strategies?

Sellers can learn from the summarized video production and script skills of top videos to drive transactions.
They can identify trending music and hashtags to attract more viewers and enhance engagement in their shoppable videos.

What features are available on the Video Inspirations page to help sellers analyze video performance?

The page allows customization of time periods and categories to view top rankings.
Detailed performance metrics like views, likes, and interactions are available to understand video popularity and improve content strategies.

How can sellers access and navigate the Video Inspirations page on different platforms?

In the TikTok Shop Seller Center, navigate to Analytics > Livestreams & Video > Video tab > Video inspiration.
In the TikTok Shop Seller App, go to Data Analytics > Videos tab > Video inspiration tab.

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Learn about top video script skills, hot music, and hashtags in trending videos on the Video Inspirations page in the TikTok Shop Seller App and Seller Center to help inspire you and improve your video strategies.

Core capabilities:

🔥 Check out useful video production skills of popular videos that drive the most transactions

Top 50 video lists include summarized video production and script skills in each category so you can learn strategies and get inspired by these popular videos.

🔥 Discover the Top 50 popular songs linked in shoppable videos

The lists of Top 50 most popular songs used in shoppable videos of each category help you identify the trending music across TikTok Shop.

🔥 See the Top 50 hashtags used in shoppable videos that have gained the most viewers

Video creators typically use relevant hashtags such as big promotions/popular topics to attract traffic. The Top 50 hashtags ranking list in each category shows you the most viewed hashtags in shoppable videos, so you’ll know which ones to use.

Detailed introductions:

Entrance:

Now we have two versions of the Video Inspirations page, in the TikTok Shop Seller App and Seller Center.

Platforms	Path to the page	Demos
TikTok Shop Seller Center	Seller Center > Analytics > Livestreams&Video > Video tab > Video inspiration
TikTok Shop Seller App	Seller App > Data Analytics > Videos tab > Video inspiration tab

After you customize the time period (last 7 days or 28 days) and categories you want to explore, you will see the top video/music/hashtag rankings below on this page.

Top video Ranking

Features	Introductions	Seller center Version	Seller App Version
Top 50 Video list	The Top videos block shows theTop 50 videos with the highest transactions by default.The list also provides their Video Views, Likes, tagged product numbers, and Script skills summary.Also, in the Seller Center version, you’re able to rank the videos by Video Views, interactions, or finish rate in descending order.
video skills hub	Click the Video script skills icon in the App, or Learn more button in the Seller Center to see the video skills hub and explanations.
Video inspiration details page	Click on each of the video blocks to see the Video inspiration details page. Here you’ll see the products, hashtags, and songs linked in the video, and Script skills leveraged to attract viewers and convert them into orders. Check out the data performance, such as Video Views, Likes, and Comments as benchmarks. At the bottom of the page, you can drag the x-axis to play the video from start to end. You’ll see the metrics of Views and Likes each moment to learn from the video’s highlights. With this helpful information, you can better understand which factors make the video popular and learn how to improve your own videos.

Top Music Ranking

Features	Introductions	Seller center Version	Seller App Version
Top 50 Music list	The Top music block shows the Top 50 songs that are most frequently used in shoppable videos, and their users, increasing the ratio during the selected period compared to the previous one.
Music inspiration details page	Click on each of the video blocks to see the video posts that leveraged this song. If you find it appealing or suitable, add it directly to your story or use the sound to film a video on this page.

Top Hashtags Ranking

Features	Introductions	Seller center Version	Seller App Version
Top Hashtag list	The Top hashtags block shows the Top 50 hashtags used in shoppable videos that gained the most viewers during the selected time period.It also provides the views data during the selected period and historical total views.
Hashtag detailed page	Click on the right-side arrow to see the videos that use this hashtag. Then you can add it directly to a shoppable video on this page.