LIVE Diagnosis
AI Summary
LIVE Diagnosis helps sellers review a single completed LIVE in Seller Center Analytics, showing risks, key metric gaps, factor-based improvement suggestions, and same-category benchmark clips in one place. It’s for post-LIVE analysis: first handle any Risk, then trace issues by entry, stay, clicks, and conversion. Use the factor module to compare achieved vs. benchmark-missing factors and turn the gaps into actions for the next session.
- Purpose: LIVE Diagnosis is designed to review individual LIVE sessions, helping sellers view violation information, key metric performance, and differences from same-category Benchmark LIVEs on a single page - and break down those differences into actionable factor-based improvements.
- Suggested reading order: First check Risk (if any), then follow Entry performance - Stay performance - Product clicks - Product conversion to identify which stage the issue occurs at.
- Factor module upgrade highlights: Supports more granular category comparisons, factor-to-metric mapping, clearer "Factors I've achieved vs. Benchmark missing factors" comparison, and Best practice clips learning entry.
1. Product Introduction and Use Cases
LIVE Diagnosis is a post-session review tool within the Analytics module of Seller Center, specifically designed for LIVE. It places a single LIVE session's violation information (if any), key metrics, content factors (actionable items), and Benchmark LIVE reference clips on the same path, helping sellers complete reviews faster and turn conclusions into improvement actions for the next LIVE session.
Use cases:
- After a LIVE session ends, quickly determine which stage to optimize first (entry, stay, clicks, or conversion).
- Break down "metric gaps" into actionable content improvements and reference same-category Benchmark LIVE practices.
Note:
- LIVE Diagnosis focuses on single-session reviews. The page displays the aggregated results for the entire LIVE session.
2. Access Path
- In the Seller Center left navigation, go to Analytics.
- Select Channel analytics - LIVE.
- Click the LIVE diagnosis tab.
Additional entry point: If you see a LIVE session with a Risk / Need attention / Can improve label in LIVE performance, you can jump directly to that session's LIVE Diagnosis to continue investigation.
3. Interface Overview
LIVE Diagnosis page overview (LIVE information, diagnosis summary, metrics area, content diagnosis/factors)
On the page, you will see the following areas:
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4. Diagnosis Summary and Status Labels
4.1 What to Look for in the Diagnosis Summary
The diagnosis summary typically includes:
- Key conclusions for this LIVE session: Diagnosis summary and suggestions (e.g., GMV or impressions performance comparison results).
- Core metric prompts affecting performance: Metric details (e.g., Tap-through rate, CTR, GMV per hour, etc.).
- Content performance and problem analysis: Content analysis.
- If violations exist, you will be prompted to handle the Risk first.
4.2 Status Label Definitions (Risk / Need attention / Can improve / Normal)
Label | Meaning (page rules) | Seller actions | |
Risk | This LIVE session has violation information. | First review violation details and complete handling, then continue with content and operational optimization. |  |
Need attention | Core metrics are lower compared to your own past performance. | Compare with recent LIVE sessions first, identify what differs from recent practices, then return to the factor module to confirm specific gaps. | |
Can improve | Core metrics are lower compared to same-category Benchmark performance - there is still room to improve. | Check "Benchmark missing factors" in the factor module, open Best practice clips for comparative learning, and turn the gaps into an action list for the next LIVE session. | |
Normal | No obvious anomaly signals compared to both your own past performance and Benchmark. | Maintain current practices while continuing to look for finer optimization opportunities from Benchmark. |
4.3 Viewing Violation Details
LIVE violations pop-up (view violation reasons and handling suggestions)
If Risk appears on the page, click to enter violation details. The page supports structured display of violation items, reason explanations, and suggestions, with jump-to links.
Typically, you will need to jump to Shop Health/Account Health Center to check shop health and violation tickets.
5. Factor Module Details (Key Section)
5.1 Diagnosis Page Structure
- The metrics area supports switching categories to compare against different Benchmark ranges, enabling more granular industry comparisons.
- The LIVE diagnosis module supports detailed metric breakdown and drill-down analysis. Click "View more metrics" to explore further. For core metrics, the system automatically analyzes each metric's performance and provides optimization suggestions.
The system also recommends excellent LIVE clips and clip analysis from peers in the same industry and tier for reference and learning.
- LIVE diagnosis also supports exporting data reports for offline analysis.
5.2 Suggested Reading Order for the Factor Module
We recommend reading the factor module in the following order:
- Start with metrics: In Metrics for Improvement, locate the metric with the most significant gap (e.g., Tap-through rate, Avg. viewing duration per view, CTR, CTOR).
- Then check the corresponding factors: In Content diagnosis, view the factor groups and specific L3 factors corresponding to that metric.
- Distinguish between two types of information:
- Factors you've achieved: Actions this LIVE session has already accomplished.
- Benchmark missing factors: Actions more commonly seen in same-category Benchmark LIVEs but not yet achieved in this session.
5.3 Factor Hierarchy (L1 - L2 - L3)
L1 Factor (Business Stage) | Primary Associated Metric | L2 Factors (Factor Groups) and Description |
Entry performance | Tap-through rate (and related entry metrics) |
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Stay performance | Avg. viewing duration per view (and related stay metrics) |
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Product click performance | CTR (and related product click metrics) |
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Product conversion performance | CTOR (and related conversion metrics) |
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L3 factors in the factor module are more granular actionable items. You can directly turn "L3 factor gaps" into an action list for your next LIVE session.
5.4 Factor Categories and Optimization Guide (Currently Available Factors)
Note: The following factors come from the "Content diagnosis" module on the product page and represent currently available factors. They are organized by the product page's factor categories (Basic configuration, Where to stream, How to stream, How to present, What to sell, How to sell, How to drive engagement, How to market). Each L3 factor is annotated with its associated metric, making it easy to quickly locate actionable items from "metric gaps."
Associated metric mapping: Entry - Tap-through rate; Stay - Avg. viewing duration per view; Product clicks - CTR; Product conversion - CTOR.
5.4.1 Basic Configuration
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Audio/Video Quality | Clear and smooth audio | The host's voice is clearly audible, background volume does not overpower speech, with no obvious stuttering, audio breaks, noise, or sudden volume changes. | Tap-through rate | Check microphone and background noise to ensure narration is clearly audible. |
Clear LIVE visuals with objects in focus | High resolution, main subjects and products are in sharp focus, with natural brightness and color - no overexposure, underexposure, or color shifts. | Tap-through rate | Adjust lighting and camera distance to ensure product details are visible. | |
Stable LIVE visuals without shaking | Camera is fixed and stable with no obvious shaking, significant camera movement, or stuttering. | Tap-through rate | Use a stable mount and minimize frequent camera movement. | |
Audio-video sync | Narration content basically matches lip movements with no obvious audio-video desync; if the host is not on camera, audio and visuals still need to be consistent. | Tap-through rate | Check device connections and network status to avoid audio-video desync. | |
Visual Presentation | Optimized use and layout of visual elements/overlays | Use stickers, subtitles, and overlay elements to convey brand, product, and event information without blocking the host or products. | Tap-through rate | Control the number of overlay elements to avoid impacting viewing. |
Clean and organized scene | The LIVE background is tidy and organized, matching the product style and brand image, with no irrelevant distractions. | Tap-through rate | Clear background clutter and minimize unrelated people moving through. | |
Centered symmetrical composition | The product is placed at the center of the frame using left-right symmetrical composition, with a bright and clean background. The product is displayed for at least 3 seconds to effectively capture shopper attention. | Tap-through rate | Adjust product display positioning and present it clearly. | |
Marketing Tools | Publish a teaser video and link to the live event before going live | Publish a teaser video linked to this LIVE session before going live to reach and guide shoppers into the LIVE room in advance. | Tap-through rate | Publish a teaser video 1-2 days in advance and link it to the LIVE session. |
5.4.2 Where to Stream
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Indoor Scenes | Retail store or mall | Real retail store environment with visible brand signage, shelves, counters, and similar elements. | Tap-through rate | If you have a physical store, use the store environment to showcase product displays and new arrivals. |
Warehouse or factory | Real warehouse or production site with visible stacked goods, production lines, and manufacturing operations - not a stock image background. | Tap-through rate | Show real inventory or production processes to enhance credibility. | |
Home setting | Real home environment such as living room, kitchen, or bedroom - not a stock image background. | Tap-through rate | Choose a home scene that matches your products for display. | |
Professional studio | Broadcasting in a professional LIVE setting such as a studio, LED background, or multi-host professional narration. | Tap-through rate | If conditions allow, use more professional set design and lighting to enhance visual appeal. | |
Simple indoor setting | Standard indoor space with simple decor setup. | Tap-through rate | Ensure the background is clean to avoid impacting product display. | |
Garage | Broadcasting from a garage space. | Tap-through rate | Ensure adequate lighting to avoid overly dark visuals. | |
In-car | Broadcasting from inside a vehicle. | Tap-through rate | Pay attention to visual stability and audio clarity. | |
Outdoor Scenes | Cityscape | Streets, parks, landmark buildings, and other urban outdoor environments. | Tap-through rate | Pay attention to ambient noise and network stability. |
Natural scenery | Forests, beaches, lakes, and other natural outdoor environments. | Tap-through rate | Pay attention to lighting changes and audio quality. | |
Other outdoor scenes | Other standard outdoor scenes. | Tap-through rate | Ensure products and host are clearly visible on camera. | |
Other Scenes | Virtual background - green screen | Background is virtually composited, green-screen keyed, or looping content, with obvious layering from the host or noticeable resolution differences. | Tap-through rate | Pay attention to compositing quality and resolution to avoid impacting viewing. |
Close-up scene (wall/table/floor, etc.) | Camera focuses on wall surfaces, tabletops, floors, and other localized areas for close-range display. | Tap-through rate | When highlighting product details, ensure focus and lighting stability. | |
Card display background | In collectible card LIVE sessions, the background features a wall designated for displaying cards. | Tap-through rate | Display high-value cards in the background. | |
Split-screen layout | The screen is clearly divided into two independent views, typically showing the host and products in separate areas. | Tap-through rate | The host can appear on camera while simultaneously showcasing cards. |
5.4.3 How to Stream
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Streaming Format | Regular product showcase LIVE | Products are introduced one by one, typically covering 2-3 shopping cart items within 5 minutes, giving shoppers time to understand each product. | Avg. viewing duration per view | Maintain a moderate pace so shoppers have time to understand the products. |
Single-hit product LIVE | Focuses on a single product, typically featuring only 1 shopping cart item within 10 minutes. | Avg. viewing duration per view | Focus on clearly explaining selling points and use cases to avoid insufficient information. | |
Fast-paced promotional LIVE (single product under 1 min) | Rapidly introduces multiple products, typically covering more than 3 shopping cart items within 5 minutes. | Avg. viewing duration per view | Maintain a fast pace while keeping information clear - avoid shoppers being unable to follow. | |
Quick outfit changes (fashion, UK only) | Fashion category specific, typically covering more than 3 shopping cart items within 5 minutes. | Avg. viewing duration per view | Combine with outfit styling displays to enhance viewing continuity. | |
Content Mode | Entertainment LIVE (singing/dancing/runway, etc.) | Includes singing, dancing, talent shows, co-streaming, and other entertainment content. | Avg. viewing duration per view | Use content segments to enhance interactive atmosphere. |
Professional review LIVE | Explains materials, ingredients, specifications, design, user experience, and usage methods in a professional manner. | Avg. viewing duration per view | Use more specific demonstrations and parameter explanations to build trust. | |
Background music | Background music plays during the LIVE session. | Avg. viewing duration per view | Keep background music volume below narration level. |
5.4.4 How to Present
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
On-camera Appearance | Solo host on camera | A single host appears on camera facing forward. | Avg. viewing duration per view | Keep the camera stable and narration continuous. |
Multi-host on camera | Two or more hosts appear on camera together. | Avg. viewing duration per view | Divide roles between narration and demonstration to reduce dead air. | |
Hands-only (no face shown) | Only hand operations are shown, with the host not appearing on camera. | Avg. viewing duration per view | Use clear operational demonstrations and verbal explanations to supplement information. |
5.4.5 What to Sell
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Product Types | Selling collectibles or unique items | Selling trading cards, pre-owned luxury goods, limited editions, and similar products. | CTOR | Emphasize scarcity and authentication information. |
Selling value-priced products | Selling products with high value-for-money and competitive pricing. | CTOR | Clearly communicate price advantages and comparison information. | |
Selling new arrivals | Selling recently listed new products in the shop. | CTOR | Explain new product highlights and applicable use cases. |
5.4.6 How to Sell
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Product Explanation | Clearly display promoted products during LIVE | Products being sold are fully and clearly presented on the LIVE screen without obstruction. | CTR | Ensure products are fully visible on camera; add close-up displays when necessary. |
Product detail display | Close-up/detailed display of products, clearly showing appearance and details. | CTR | Add detail close-ups to reduce purchase hesitation. | |
Combo product display (e.g., outfit coordination) | Multiple products displayed together in coordination, such as outfit pairings. | CTR | Use combo displays to help shoppers understand usage more quickly. | |
Selling multiple categories (L2 categories) | Selling products across multiple different L2 categories, typically covering more than 2 categories within 5 minutes. | CTR | Use clear segmentation or thematic connections across different categories. | |
Live try-on (fashion, UK only) | Host appears on camera and demonstrates product wearing effects through live try-on. | CTR | Show before-and-after wearing comparisons on camera. | |
Styling tips (fashion, UK only) | Explains fashion styling techniques and coordination methods, highlighting clothing advantages. | CTR | Combine multi-scenario styling suggestions to increase click intent. | |
LIVE-exclusive scarcity messaging | Host verbally communicates at least once about LIVE-exclusive benefits, such as LIVE-only discounts, gifts only for LIVE orders, hidden editions, or low-stock alerts. | CTR | Clearly explain LIVE-exclusive benefits to increase purchase interest. | |
Clearly communicate product value | Explain product value and advantages including functionality, ingredients, and usage effects. | CTOR | Use specific scenarios to illustrate "what problem it solves." | |
Provide product specification information | Clearly state ingredients, dimensions, colors, functions, shelf life, origin, and other parameters. | CTOR | Make key specifications a standard narration point or use overlay prompts. | |
Highlight target audience and/or use cases | Explain applicable scenarios and target audience, describing relevance to specific needs. | CTOR | Use typical shopper personas and scenario examples to improve comprehension efficiency. | |
Product-related guarantees | Explain quality control, certifications, after-sales policies, returns/exchanges, and shipping/fulfillment information with factual support. | CTOR | For higher-priced products, prioritize adding guarantee and after-sales explanations. | |
Shopper reviews | Host references shopper reviews or displays positive review screenshots to build audience trust in the product. | CTOR | Mention other shoppers' purchase reviews to increase trust. | |
Product Detail Display | Product detail close-up | The LIVE displays the full product first, then cuts to a close-up shot within 30 cm of the product, held for at least 3 seconds, to clearly show product details. | CTR | Display product details up close so shoppers can see the product clearly. |
Multi-angle detail highlights | Display the product from at least three different angles (front, side, and back), holding each angle for over 2 seconds, with the product centered in the frame without obstruction to fully showcase details. | CTR | Show product details from multiple angles so shoppers can see detail performance and build trust. | |
Product unboxing demonstration | Host demonstrates the unboxing process on camera, showing product packaging and brand-new condition to build shopper trust. | CTR | Use unboxing and packaging reveals to add product detail display and build trust. | |
Product interior close-up | Host repeatedly zooms in to show internal product details, highlighting materials, quality, and craftsmanship. | CTR | Use close-up shots to show fabric/materials, giving shoppers a direct sense of product quality. | |
Multi-color product flat lay display | Place products in multiple colors within the same frame to visually compare differences in color, material, and silhouette. | CTR | Compare multiple products side by side to clarify differences so shoppers can directly identify their preferences. | |
Accessories enhancing product appeal | Host wears accessories such as hair clips or bracelets to complete the overall outfit styling and enhance product attractiveness. | CTR | Use styled outfits so shoppers can feel the overall coordination effect and increase purchase interest. | |
Narration and Purchase Guidance | Strong call to action | During narration, clearly guide shoppers to complete the purchase action, such as prompting them to tap the shopping bag or explaining the ordering steps. | CTR | Add clear and specific ordering guidance at key moments. |
Shopper interaction | Host publicly names and thanks shoppers, displays products already purchased by viewers, building trust endorsement and enhancing community interaction. | CTR | Increase shopper trust in products and enhance purchase interest. | |
Selection and customization guide | Host clearly explains size options, customization processes, and personalization details. The screen displays all available colors and sizes in a standardized layout for easy selection. | CTOR | Host can detail size options, color choices, etc. during narration so shoppers can make their selection and place orders. | |
Product details and checkout demonstration | Host provides detailed explanation of the product detail page (including product highlights, colors, sizes) and checkout process, demonstrating the complete journey from product selection to payment. | CTOR | Host shows the product detail page and smooth checkout process during narration so shoppers can place orders independently. | |
Interactive Selling Formats | Giveaway usage | Use the platform's Giveaway tool to increase stay time and product clicks through interactive gameplay. | Avg. viewing duration per view | Schedule Giveaways in rhythm with narration to drive engagement. |
Break (team/role) format | Before opening sealed sports or IP trading cards, shoppers pay to claim specific teams, players, or characters. Any matching cards drawn during the break belong to the claimant. | Avg. viewing duration per view | Collectible card sellers can try using this format. |
5.4.7 How to Drive Engagement
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Host Performance | Energetic and enthusiastic host | Host's expressions, tone, and gestures demonstrate positivity, enthusiasm, and confidence. | Avg. viewing duration per view | Maintain tonal variation and interactive responses to enhance the viewing experience. |
Communicating in common language or local dialect (US only) | Host narrates using commonly spoken language or local dialect, typically English or Spanish. | Avg. viewing duration per view | Use the language shoppers understand most easily to reduce comprehension barriers. | |
Host presents good visual image | Appropriately dressed, clean and well-groomed appearance. | Avg. viewing duration per view | Maintain consistent on-camera image that matches your category's style. | |
Host actively interacts with audience | Host proactively and frequently engages with the audience, such as calling viewers by name, responding to comments, and acknowledging interactions. | Avg. viewing duration per view | Increase comment responses and question prompts. |
5.4.8 How to Market
Factor Group (L2) | Factor (L3) | Definition | Associated Metric | Optimization Tips |
Marketing Tools | Free shipping usage | Activating the free shipping tool for the LIVE session to help improve conversion rate. | CTOR | Highlight free shipping benefits during narration. |
Flash sale usage | Setting up flash sale for specific products during the LIVE session, with countdown and limited-quantity displays. | CTR | Combine with narration rhythm to launch flash sales to drive clicks and conversion. | |
Coupon usage | Distributing coupons during the LIVE session to guide shoppers to claim and use them. | CTR | Clearly explain claiming steps and usage conditions to reduce barriers. | |
LIVE Auction usage | Using the LIVE Auction tool to create real-time competitive bidding, increasing engagement and conversion. | CTR | Set reasonable starting prices and display rules clearly to maintain participation interest. | |
$1 starting bid | LIVE Auction starts at $1 to lower participation threshold and increase engagement. | CTR | Use a low starting price to attract broader participation. | |
Sudden death | An auction rule where the item is immediately sold to the highest bidder once the timer expires. | Avg. viewing duration per view | Clearly explain the rules and create excitement to maintain audience attention. | |
Auction extension | An auction rule where the countdown is extended if a new bid is placed near the end. | Avg. viewing duration per view | Use extensions to sustain engagement and increase final sale prices. | |
Platform campaign participation | Participating in platform collaborative campaigns (e.g., Super Brand Day, New Arrivals) to use platform-level marketing support and increased reach. | Tap-through rate | Actively register for eligible platform campaigns and align LIVE content with campaign themes. |
5.5 Viewing Best Practice Clips and Creating Action Plans
In the Content diagnosis area, you can click to view "Best practice clips." These clips are sourced from same-category Benchmark LIVEs and represent specific segments where the corresponding factor actions were well executed.
5.6 Best practice clip
Best practice clips player page (filter and view clips by core metrics and content signals)
When viewing Best practice clips, we suggest the following approach:
- First select the corresponding core metric (e.g., CTR, CTOR).
- Then select the content signal (e.g., on-camera appearance, narration style, etc.) to quickly find clips most relevant to your gaps.
- Turn the practices shown in the clips into an action list for your next LIVE session, such as "add product detail close-ups," "supplement specification explanations," or "increase comment response frequency."
6. Operation Step
Action | Key Focus |
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