AI-Generated Content Policy

Key Points

• Be Transparent and Truthful: AI-generated content is allowed, but you must be honest. Do not use AI to mislead, deceive, or create false impressions about products, people, or facts.
• Disclose AI Use Clearly: If your content is fully or significantly created/altered by AI, you should label it. You can do this by adding a text note/watermark in your video or by using the platform's "AI-generated content" toggle in the posting settings.
• Do Not Impersonate Others: Do not use AI to imitate or replicate another person’s identity, likeness, or voice to create false endorsements or promotions.
• Show Products Accurately: Do not use AI to alter a product’s appearance (such as size, color, or features) or to fabricate unrealistic or otherwise misleading results that are difficult to achieve in real life. The product shown must accurately match the product being sold.
• Respect Intellectual Property: Do not use AI to create content that uses someone else's likeness, voice, name, or trademarks without proper authorization.
• Understand the Consequences: Violating these rules can lead to actions against your content (like removal or restricted visibility) and your account (like warnings, restrictions, or even permanent bans for severe violations).

Policy Overview and Scope

This policy explains how Artificial Intelligence Generated Content (AIGC) can be used responsibly on TikTok Shop. It outlines which type of AI-generated or AI-modified content is allowed or prohibited, and how creators can stay compliant through transparency, avoiding impersonation or deception, and clearly labeling AI-created content.
To protect users and ensure a safe and trustworthy content ecosystem, TikTok Shop has established this policy in line with applicable laws, regulations, and platform rules including TikTok Shop Content Policy & TikTok’s Community Guidelines. It sets clear standards for sellers and creators using AI tools and describes the enforcement measures applied to violations.

What is AI-Generated Content (AIGC)?

AI-generated content (AIGC) refers to videos, images, audio, text, or live streams that are fully or partially generated, edited, or synthesized using artificial intelligence technologies. This includes content that simulates, alters, or recreates people, scenes, or events, as well as content that is entirely fictional or presented in a specific artistic style (for example, painting, cartoon, or animated style).

Prohibited Practices for AI-Generated Content

All AI-generated content must follow platform rules and basic principles. AI must not be used to mislead people, distort facts, misrepresent products or identities, infringe on others’ rights, or create false impressions.
The following practices are strictly prohibited:

1. Misleading or Inaccurate Content

Content must be truthful and accurate and must not contain exaggerated, false, or misleading claims, including false advertising or misrepresentation of products.

2. Unauthorized Use of Third-Party Rights

Content must not use the likeness, voice, name, trademarks, or other intellectual property of any third party without proper permission or authorization.

3. Misrepresentation in Product Promotion

Product promotion videos must clearly and accurately display the physical product. AI must not be used to replace or fabricate product displays in a way that misleads users about the actual product.

Permitted Practices and Disclosure for AI-Generated Content

The platform supports the reasonable and responsible use of AI technologies in content creation. Content will not be restricted or penalized solely for using AI, provided it complies with TikTok’s Community Guidelines, TikTok Shop policies, and all relevant platform standards and requirements.
To protect users’ right to know and foster trust, creators are required to proactively disclose content that is fully generated or significantly edited using AI.

Permitted Use Cases (Non-Exhaustive)

The following examples may be considered permitted uses of AI, provided the content is accurate and not misleading.

1. Visual styles and effects

Converting live-action footage into styles such as cartoons, anime, or illustrations, or adding moderate animation and special effects, while still preserving the accurate and true information about the product.

2. Editing and quality improvement

Using AI to edit videos or images, improve quality, adjust lighting and colors, reduce noise, smooth motion, and change backgrounds to enhance visual presentation, as long as the product information is not altered.

3. Translation, dubbing, and subtitles

Using AI to translate scripts or voiceovers into multiple languages and generate dubbing, subtitles, and narration to help users of different languages understand the content.

4. Copywriting and script support

Using AI to assist in writing titles, product descriptions, live stream scripts, and short video scripts, provided that the information is truthful and accurate.

5. Product demonstrations

Using AI to generate virtual scenes, diagrams, or animations to illustrate the proper use of a product or demonstrate before-and-after changes, without fabricating miraculous or otherwise misleading effects that are difficult to achieve in reality.
The key prerequisite is that all AI-related content must be truthful, accurate, and not misleading or falsified, and must not misrepresent the product (e.g., “product not as described”) or constitute violations such as false efficacy, false endorsement, impersonation without permission, or misleading product representation.

When and How to Disclose AI-Generated Content

In accordance with our Community Guidelines on edited media and AI generated content, creators are required to clearly disclose the use of AI in their content to promote transparency and build user trust. Disclosure is especially important when:

• The video or audio includes synthetic faces, voices, digital humans, or highly realistic virtual figures;
• The content is fully generated by AI or significantly edited by AI in a way that changes its original meaning or context;
• The AI-generated effects are realistic enough that viewers may mistake the content for real footage.

1) Creator-Initiated Disclosure Methods

Creators can disclose AI-generated content in either of the following ways:

1. Disclose within the content

Clearly state that the content is AI-generated by using on-screen text, watermarks, stickers, or a note in the video description.

2. Use the platform’s disclosure tool

When publishing content, enable the “AI-generated content” toggle. Once enabled, a label reading “Disclosed by creator as AI-generated” will appear in the bottom-left corner of the content, as shown below.
How to Turn On the “AI-Generated Content” SettingNeed help? Follow the step-by-step images below.
Important Notes

• Content created using official TikTok AI effects will be automatically labeled by the platform, and no manual action is required. If additional third-party or non-official AI tools are used, creators must still comply with the disclosure requirements in this policy.
• Content will not be demoted or restricted solely because the AI-generated content setting is enabled, provided it complies with platform rules, including the TikTok Community Guidelines.
• False disclosure is a violation, including:
  • Labeling content as AI-generated when AI was not used; or
  • Failing to disclose AI use when AI plays a significant role in content creation. Such violations may result in content removal or account restrictions.

2) Platform-Initiated Disclosure

• To further enhance transparency, the platform may automatically identify and label certain AI-generated content. When AI-generated content contains specific technical metadata, an “AI-generated” label will be automatically applied.
• Once content is automatically labeled by the platform, creators cannot remove the label. Content that is auto-disclosed will not face additional penalties or distribution restrictions solely due to the label.
• Note: If a label is not automatically applied by the platform, and the content meets the disclosure scenarios outlined above, creators are still encouraged to voluntarily disclose AI use using the self-disclosure options.

Enforcement for Violations

The platform may take appropriate enforcement actions against AI-generated content and related accounts that violate the standards outlined above. Enforcement measures will vary based on the nature, severity, and frequency of the violation.

Account-Level Enforcement

Accounts may be subject to tiered enforcement based on the severity and recurrence of violations:

• Minor Violations

For first-time or low-impact violations, the platform may issue a warning and require corrective action.

• Repeated Violations

For accounts that repeatedly publish violating content, the platform may impose account restrictions, including limiting posting capabilities, restricting traffic, or permanently disabling commission withdrawal privileges.

• Severe Violations

For accounts with multiple violations or a single violation that causes significant negative impact, additional measures may apply, including suspension or permanent revocation of product promotion privileges.

• Extremely Severe Violations

Accounts that use AI-generated content for fraud, dissemination of illegal information, or other serious unlawful or non-compliant activities may be permanently banned.

Content-Level Enforcement

For violating content, the platform may take one or more of the following actions, depending on the severity of the violation:

• Restricting content distribution or visibility
• Removing product links or shopping cart functionality
• Deducting applicable Creator Health Rating (CHR) points

The following scenarios are examples of content-level violations.

Fictional Professional Identities and False Personas for Promotion

Using AI to fabricate or exaggerate the professional identities of experts, doctors, scientific research institutions, etc., to create a false persona that "endorses" a product's efficacy, deliberately creating a "professional" and "authoritative" image to induce consumption.
Such behavior, especially in health-related fields like dietary supplements and functional foods, will be a key focus of governance.
Examples of violations include but are not limited to:

1. Impersonating or fabricating professional images such as "doctors" or "professors" to promote health-related products (including food, dietary supplements, medical devices, health services, etc.).
2. Using virtual digital humans or AI-generated "professional" images, packaged in formats like news broadcasts or expert lectures, to endorse the efficacy of health-related products.

False or Exaggerated Product Effects Using AI (Not Allowed)

You must not use AI to make a product look more powerful or effective than it really is. This includes showing exaggerated effects or instant changes that are unrealistic and misleading.
In simple terms, if AI makes a product look faster, stronger, or more effective than it really is, it is not allowed.
Examples of violations include but are not limited to:

1. Unrealistic results

Do not use AI to show results that the product cannot realistically achieve or that are inconsistent with its normal function, such as:

• Shampoo that “instantly grows hair” or “fills bald spots.”
• Toothpaste that “removes cavities” or “restores teeth instantly.”
• Products that “cure nail diseases” in a very short time.

2. Overstated performance

Do not use AI effects to exaggerate what a product can do, for example:

• Showing dirt being removed in an extreme or unrealistic way.
• Showing a product working perfectly in situations it normally cannot handle.
• Making a product appear suitable for every scenario, leading users to have unreasonable expectations for the product.

3. Fear-based or shocking visuals

Do not use AI-generated scary or shocking images (such as damaged organs or diseases) to pressure people into buying supplements or health products or to mislead them about the product’s effectiveness.

Misleading Product Representation Using AI (Product Not as Described)

Using AI to fabricate, modify, or exaggerate product displays so that the product shown in videos or images does not match the actual product being sold is considered misleading advertising and “product not as described.” In other words, if AI changes the product’s size, color, shape, features, or performance so that it no longer matches the real product, it is misleading.
Examples of violations include but are not limited to:

1. Inconsistent Product Specifications

Do not use AI to:

• Change the size, color, material, or shape of a product.
• Show features or performance the product does not actually have.
• Create scenes that make the product look more advanced or different than it really is.
• Display a product that looks different from the product page or what customers receive.

2. Fake or exaggerated visual effects

Do not use AI to:

• Turn flat (2D) products into fake 3D or rotating visuals.
• Animate static products in unrealistic ways.
• Add effects like glowing, lighting, or special features that the real product does not have.

Frequently Asked Questions (FAQs)

Is AI-generated content allowed on the platform?

Yes, AI-generated content is permitted, provided it complies with applicable policies and community guidelines.

Does using filters or effects mean my content is AI-generated?

No. Using filters and/or effects by themselves does not constitute AI-generated content.

When do I need to disclose AI-generated content or AI edits?

Creators are required to disclose when content is entirely AI-generated or has been significantly edited using AI tools. Minor edits or basic enhancements, such as light adjustments, color grading, small cropping, or noise reduction, do not require disclosure. However, disclosure is required when AI is used to make substantial or transformative changes, such as altering what someone says or does, significantly changing appearance, or adding synthetic elements.

What happens if I forget to disclose AI-generated content?

If your content is AI-generated or significantly edited using AI, and it does not violate our community guidelines or policies, the platform may automatically apply an AI-generated label.

Will my content be restricted if I enable the AI-generated content label?

No, your content will not be restricted. However, to help ensure authenticity and transparency for viewers, we encourage creators to proactively disclose any AI-generated content.

Can I remove an AI-generated label after it is applied by the platform?

The application of AI-Generated labels cannot be reversed. If the label was applied proactively by the platform, it will be reviewed on a case-by-case basis.

Can I use third-party AI tools to create or edit content?

Yes, you may use third-party AI tools to create or edit content, as long as the content complies with our community guidelines and policies.