Key Points:

• This policy applies to both Sellers and Creators.
• Gambling and games of chance are prohibited on TikTok Shop, including raffles, spins, sweepstakes, and any content where users pay for a chance to win.
• Only approved sellers may offer breaks, and all breaks must follow permitted formats, use sealed products, and avoid random or bounty-style distributions.

This policy outlines the requirements you must follow regarding gambling on TikTok Shop.

Gambling

Gambling occurs when users provide money or any other item of value in a game or activity for the chance to win a prize. For example, this includes situations where users pay to spin a wheel for the possibility of winning an item of any value.

Requirements for Gambling

Gambling activities are prohibited on TikTok Shop, including in both livestreams and videos even if you do not engage with viewers or offer a chance to win a prize.
You are prohibited from selling any gambling-related products, services, or paraphernalia on the platform. This includes, but is not limited to:

• Casino-style games, including:
  • Roulette and roulette game entry
  • Slot machines
  • Claw machines
  • Wagers
  • Lotteries
  • Raffles

Gamification

Gamification refers to tactics that add an element of chance or randomness to the users' shopping experience, often to boost user engagement.
You are prohibited from doing the following gamification activities:

• Oyster openings
• Sweepstakes entries
• Lucky spin, wheel, or draw
• Lucky scoops

Exception: Only invited sellers are allowed to offer lucky scoops and oyster openings on TikTok Shop. If you have not been invited, you are prohibited from offering them.

Giveaways Requirements

• Free giveaways must be conducted using TikTok Shop’s official LIVE Giveaway feature. For information on this tool, see our LIVE Giveaway feature guide.
• Using lucky spins, wheels, draws, or other games for giveaways whether to select winners or choose gifts or products is not allowed.
• Giveaways must be free to enter. Purchase-based incentives (for example, Buy-One-Get-One or similar offers) must be clearly listed.
• For more information, see our Giveaways and Promotions Policy.

Auctions

For requirements related to auctions and surprise sets, see our Auction Requirements.

Breaks

A "break" is when a sealed pack, box, or case of items is opened typically during a livestream and the contents are distributed to paying customers.You can offer breaks on TikTok Shop if your Shop Performance Score (SPS) ≥ 2.5 and have successfully completed Category Qualification (refer to the How to Apply section below).Only the following products are currently allowed:

• Trading Cards
• Memorabilia

Break Types You Can Offer

The following break types are allowed on TikTok Shop:

• Personal Breaks
  • Customers purchase an entire pack, box, or case, which the seller then opens live on their behalf.
• Pick Your Team/Type Breaks
  • Customers select the type of item they want—such as a team, player, division, or energy—and claim those items matching their selection after the break is conducted live.
• "Pull-Til-You-Win" Breaks
  • Customers select a specific item they want—usually a rare or high-value item like an autograph or trading card. You'll then open sealed products live until the item is pulled.
  • If the item target isn't pulled within the guaranteed minimum number of items, you must continue opening sealed items until it's opened.
  • All opened items are shipped to the customer.
  • Listings for "pull-til-you-win" breaks must clearly include the minimum pack guarantee in the title or variant.

All break types must be sealed and unmodified prior to the break.
Note: Break livestreams are only allowed within the US.

Prohibited Break Types

The following breaks are prohibited on TikTok Shop:

• Random Card Breaks
• Draft Style Breaks
• Bounties Breaks

Prohibited Marketing Claims for Breaks

1. Floor and Ceiling Value Claims

Sellers must not reference or imply specific item values, including:

• Minimum values (e.g., “floor of $50,” “nothing less than…,” “minimum value guaranteed,” “there are no duds in this set”)
• Maximum values (e.g., “ceiling of $500,” “worth up to…,” “potential value of…”)
• Average or expected values (e.g., “average value $200,” “typical outcome is…”)
• Value ranges (e.g., “$50–$500 range,” “between X and Y”)

2. Scarcity and Opportunity Framing

Sellers must not present break items as rare opportunities, prizes, or investments, including:

• Extremely rare or once-in-a-lifetime opportunities (e.g., “you’ll never see this again,” “rarest item available,” “one-of-a-kind chance,” “golden ticket”)
• Prize-like acquisitions (e.g., “win the prize,” “grand prize item,” “jackpot card”)
• Investment opportunities (e.g., “investment piece,” “will appreciate,” “hold value”)
• Limited-availability claims that exaggerate rarity or exclusivity

Requirements for Breaks

These requirements apply to break listings, specifically those sold through live auctions or streaming events. Each listing must meet the following requirements to be eligible for sale.

1. Product Category

Choosing the right category ensures your listing appears in search and filters. Break products must be from the same category. Select the most accurate category for your break:

• Collectibles > Trading Cards and Accessories
  • Sports Trading Cards > Sports Card Breaks > Trading Card Breaks Only
  • Sports Trading Cards > Sports Card Breaks > Mixed Breaks
  • Non-Sports Trading Cards > Non-Sports Card Breaks
• Collectibles > Memorabilia Breaks
  • Sports Collectibles > Memorabilia Breaks
  • Entertainment > Breaks

2. Product Title

Titles must reflect the nature of the break. You can keep titles general—especially for live selling—or include more detail when appropriate.

• Allowed Examples:
  • Live Auction Sports Trading Cards
  • Cards on the Screen – Mystery Pack Break
  • Pick Your Energy – Shrouded Fable ETB CASE BREAK (x90 Packs) (for memorabilia breaks)

You are not required to reference specific players, teams, or products in the title, but you may do so if relevant.

3. Product Description

Your product description must give buyers enough information to understand what they’re purchasing. The level of detail can vary depending on the break type, but the following are required:

• You must include:
  • The card or memorabilia type or category
    • Examples: sports, non-sport, pre-owned, mystery pack, repack
  • A general explanation of how the break works
    • Example: “Participants will receive cards pulled live based on selected energy type.”
    • Example: “Mystery repack cards will be revealed live and distributed to buyers post-break.”
• Optional, but encouraged:
  • Mention general contents if known (teams, players, themes, styles, certification info)
    • Example: “This autographed bat is certified by Beckett, Fanatics, or JSA.”
    • Example: “Cards may include rookies and legends from major sports leagues.”

Detailed itemization of every card or memorabilia piece is not required, especially for live breaks.

4. Product Images

Your images should help buyers identify the break, but you are not required to show every individual card or item.

• You may include:
  • Company or brand logos
  • Images of sealed products or break formats
  • Themed graphics that represent the type of break
• You do not need to include:
  • Photos of each individual card or item shown during the break
  • Full inventory breakdowns

5. Break Fulfillment Requirements

All break purchases must result in a physical product being shipped to the customer.

• Every customer must receive at least one product for every break purchase.
• Products shipped must come from the same category as the break.
  • Example: In a baseball trading card break, each buyer must receive at least one baseball trading card.
  • Example: In a helmet memorabilia break, each buyer must receive at least one helmet.

Mystery Boxes and Similar Products

For more details, see Mystery Boxes and Similar Products Policy.
Note: Invited creators participating in high-risk livestream activities (for example, Mystery Box, Breaks) may be geo-restricted to non-producing countries.

Enforcement Actions and Appeals

We regularly review shops for compliance with our policies. If violations are identified, we will take enforcement actions. This may include, but is not limited to:

• Deducting points from your Account Health Rating
• Removing product listings
• Revoking your access to offer products for sale
• Issuing refunds to customers
• Removing access to features

For more information, see Seller Enforcement Policy or Creator Enforcement Policy. If you'd like to appeal an enforcement action, visit the Appeals for Sellers or Appeals for Creators for guidance.

Content to Avoid

Do not use gambling-related phrasing or setups in your content, including:
Gambling Activities

• "Place your bets! Win at the casino here."
• "Sweepstakes alert! Every $1 spent = 3 entries. 3 lucky winners will win a signed copy of my book."
• "Get your name into our raffle pool. Purchase now for a chance to get a gift!"
• "Just $1 to play. Guess the number on the dice to win a prize."
• Playing claw or bingo games on behalf of viewers.

Randomized Product Selection

• Using any offline or unofficial randomization tool instead of the Live Giveaway tool
• "Mystery earrings at $7 each. Get your own blind box."
• "We have the notebook, totebook, or fan on the wheel. Let's spin the wheel to see what your gift is."

Purchase-Based Incentives That Feel Like Prizes

• "First customer wins a free candle with their purchase."
• "Buyers who spend $20 will be entered into a lucky draw for a prize."

Best Practices for Breaks and Customer Engagement

Use the tips below to ensure your break listings are transparent and that you drive engagement through non-gambling behaviors.
For Break ListingsBe as clear and descriptive as possible when listing and explaining your breaks.

• Describe what’s inside:
  • "All-in-one trading card pack featuring rookies and legends from multiple sports.”
  • "Autographed bat options available—choose your color and player. Authenticated by Beckett, Fanatics, or JSA.”
• Explain the break format:
  • “Pick a letter—receive all cards from 90 packs that start with that letter.”
  • “Choose an energy card and get all memorabilia tied to that type.”

For Driving EngagementBuild excitement in ways that comply with platform policies.

• Giveaways: Use TikTok Shop’s Live Giveaway Gift Tool to run giveaways during your livestream. Note that giveaways based on chance are not allowed, even if a tool is used.
• Purchase-Based Incentives: Offer a guaranteed gift with each purchase (e.g., “Free candle with every order”).

Avoid using gambling language, randomized rewards, or anything that resembles a game of chance. For more information, refer to our Giveaway and Promotions Policy.

Additional Resource

Check out this one-pager for more information on offering collectibles!

External One-Pager_ Guide for Collectibles.pdf

(186.6 KB)