Key Points:

• Gambling and games of chance are prohibited on TikTok Shop, including raffles, spins, sweepstakes, and any content where users pay for a chance to win.
• Only approved sellers may offer breaks, and all breaks must follow permitted formats, use sealed products, and avoid random or bounty-style distributions.

This policy outlines the requirements you must follow regarding gambling on TikTok Shop.

Gambling

Gambling occurs when users provide money or any other item of value in a game or activity for the chance to win a prize. For example, this includes situations where users pay to spin a wheel for the possibility of winning an item of any value.

Requirements for Gambling

Gambling activities are prohibited on TikTok Shop, including in both livestreams and videos—even if you do not engage with viewers or offer a chance to win a prize.
You are prohibited from selling any gambling-related products, services, or paraphernalia on the platform. This includes, but is not limited to:

• Casino-style games, including:
  • Roulette and roulette game entry
  • Slot machines
  • Claw machines
  • Wagers
  • Lotteries
  • Raffles

Gamification

Gamification refers to tactics that add an element of chance or randomness to the users' shopping experience, often to boost user engagement.
You are prohibited from doing the following gamification activities:

• Oyster openings
• Sweepstakes entries
• Lucky spin, wheel, or draw
• Lucky scoops

Exception: Lucky scoops involving crystals are allowed only for a limited group of invited creators. If you have not been invited, you are prohibited from offering crystal lucky scoops on TikTok Shop.

Auctions

An auction is a sale where items are sold to the highest bidder. Participants place bids on an item, and the item is sold to the customer who offers the highest price by the end of the auction.All live bidding must be run using TikTok’s Countdown Bidding Feature, which has a built-in timer so customers can place bids as the clock counts down. Once the countdown ends, the highest bid is locked in.Any auctions or auction-related activities carried out without this feature are prohibited.

Breaks

A "break" is when a sealed pack, box, or case of items is opened—typically during a livestream—and the contents are distributed to paying customers.You can offer breaks on TikTok Shop if your Shop Performance Score (SPS) ≥ 2.5 and have successfully completed Category Qualification (refer to the How to Apply section below).Only the following products are currently allowed:

• Trading Cards
• Memorabilia

Break Types You Can Offer

The following break types are allowed on TikTok Shop:

• Personal Breaks
  • Customers purchase an entire pack, box, or case, which the seller then opens live on their behalf.
• Pick Your Team/Type Breaks
  • Customers select the type of item they want—such as a team, player, division, or energy—and claim those items matching their selection after the break is conducted live.
• "Pull-Til-You-Win" Breaks
  • Customers select a specific item they want—usually a rare or high-value item like an autograph or trading card. You'll then open sealed products live until the item is pulled.
  • If the item target isn't pulled within the guaranteed minimum number of items, you must continue opening sealed items until it's opened.
  • All opened items are shipped to the customer.
  • Listings for "pull-til-you-win" breaks must clearly include the minimum pack guarantee in the title or variant.

All break types must be sealed and unmodified prior to the break.

Break livestreams are only allowed within the US.

Prohibited Break Types

The following breaks are prohibited on TikTok Shop:

• Random Card Breaks
• Draft Style Breaks
• Bounties Breaks

How to Apply

You can apply to sell breaks through the Qualification Center in Seller Center by clicking here or following the steps below:

1. Log into your Seller Center account.
2. Click your shop icon in the top right corner.
3. Go to My Account > Account Settings.
4. Select Qualification Center.
5. Click on Category Qualification.
6. Click Add Category Authorization and follow the prompts to submit your application.

For more information, refer to Your Guide to Category Qualification.

Requirements for Live Auction or Streaming Breaks

These requirements apply to break listings, specifically those sold through live auctions or streaming events. Each listing must meet the following requirements to be eligible for sale.

1. Product Category

Choosing the right category ensures your listing appears in search and filters. Select the most accurate category for your break:

• Collectibles > Trading Cards and Accessories
  • Sports Trading Cards > Sports Card Breaks > Trading Card Breaks Only
  • Sports Trading Cards > Sports Card Breaks > Mixed Breaks
  • Non-Sports Trading Cards > Non-Sports Card Breaks
• Collectibles > Memorabilia Breaks
  • Sports Collectibles > Memorabilia Breaks
  • Entertainment > Breaks

2. Product Title

Titles must reflect the nature of the break. You can keep titles general—especially for live selling—or include more detail when appropriate.

• Allowed Examples:
  • Live Auction Sports Trading Cards
  • Cards on the Screen – Mystery Pack Break
  • Pick Your Energy – Shrouded Fable ETB CASE BREAK (x90 Packs) (for memorabilia breaks)

You are not required to reference specific players, teams, or products in the title, but you may do so if relevant.

3. Product Description

Your product description must give buyers enough information to understand what they’re purchasing. The level of detail can vary depending on the break type, but the following are required:

• You must include:
  • The card or memorabilia type or category
    • Examples: sports, non-sport, pre-owned, mystery pack, repack
  • A general explanation of how the break works
    • Example: “Participants will receive cards pulled live based on selected energy type.”
    • Example: “Mystery repack cards will be revealed live and distributed to buyers post-break.”
• Optional, but encouraged:
  • Mention general contents if known (teams, players, themes, styles, certification info)
    • Example: “This autographed bat is certified by Beckett, Fanatics, or JSA.”
    • Example: “Cards may include rookies and legends from major sports leagues.”

Detailed itemization of every card or memorabilia piece is not required, especially for live breaks.

4. Product Images

Your images should help buyers identify the break, but you are not required to show every individual card or item.

• You may include:
  • Company or brand logos
  • Images of sealed products or break formats
  • Themed graphics that represent the type of break
• You do not need to include:
  • Photos of each individual card or item shown during the break
  • Full inventory breakdowns

Surprise-based products are items or a collection of items that are unknown to the customer until unboxed. These products can only be promoted on TikTok Shop if they meet category requirements. For more information, refer to our Surprise-Based Products Policy.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this policy and may take enforcement action if any violations are identified. This may include rejecting your category qualification application, assigning violation points, or removing product listings. For more information on enforcement actions, refer to our Seller Enforcement Policy.
If you'd like to appeal an enforcement action, visit the Appeals section of our Seller Enforcement Policy for guidance on how to proceed.

Content to Avoid

Do not use gambling-related phrasing or setups in your content, including:
Gambling Activities

• "Place your bets! Win at the casino here."
• "Sweepstakes alert! Every $1 spent = 3 entries. 3 lucky winners will win a signed copy of my book."
• "Get your name into our raffle pool. Purchase now for a chance to get a gift!"
• "Just $1 to play. Guess the number on the dice to win a prize."
• Playing claw or bingo games on behalf of viewers.

Randomized Product Selection

• "Mystery earrings at $7 each. Get your own blind box."
• "Thanks for your payment. Let's see what you got in this scoop."
• "We have the notebook, totebook, or fan on the wheel. Let's spin the wheel to see what your gift is."

Purchase-Based Incentives That Feel Like Prizes

• "The top spender in my shop gets to win a special prize."
• "First customer wins a free candle with their purchase."
• "Buyers who spend $20 will be entered into a lucky draw for a prize."

Best Practices for Breaks and Customer Engagement

Use the tips below to ensure your break listings are transparent and that you drive engagement through non-gambling behaviors.
For Break ListingsBe as clear and descriptive as possible when listing and explaining your breaks.

• Describe what’s inside:
  • "All-in-one trading card pack featuring rookies and legends from multiple sports.”
  • "Autographed bat options available—choose your color and player. Authenticated by Beckett, Fanatics, or JSA.”
• Explain the break format:
  • “Pick a letter—receive all cards from 90 packs that start with that letter.”
  • “Choose an energy card and get all memorabilia tied to that type.”

For Driving EngagementBuild excitement in ways that comply with platform policies.

• Giveaways: Use TikTok Shop’s Live Giveaway Gift Tool to run giveaways during your livestream. Note that giveaways based on chance are not allowed, even if a tool is used.
• Purchase-Based Incentives: Offer a guaranteed gift with each purchase (e.g., “Free candle with every order”).

Avoid using gambling language, randomized rewards, or anything that resembles a game of chance. For more information, refer to our Giveaway and Promotions Policy.