Key Points:

Promotion of certain products is subject to qualification criteria in line with TikTok Shop policies. Eligibility is determined by factors such as your Creator Health Rating and Promotion Performance Score. Creators may face restrictions such as being unable to add a product to your showcase, video, or livestream, if any of the following apply:

• Promotion Performance Score is below 3.5

Creator Health Rating is below 150

Affiliate Creator Product Selection

This policy outlines how your ability to promote certain products is influenced by your Creator Health Rating and Promotion Performance Score. Creators who do not meet the criteria may face restrictions in accordance with platform policies and other standards designed to protect the community. By enforcing these guidelines, we aim to uphold high promotion quality and ensure compliance, creating a better experience for both creators and buyers.

Affiliate Marketing

Affiliate Marketing is a commission-based partnership between sellers and creators who promote their products. Here’s what it offers:

• Sellers can invite creators to promote eligible products on their behalf—these are known as “affiliate products.”
• Creators can browse and choose affiliate products from specific sellers to promote and earn commissions.
• TikTok Shop may also recommend a seller’s affiliate products to creators for potential promotion.

For more details, refer here: Affiliate Marketing Policy

What you Need to Know

Previously, creators were able to promote products in certain categories that may require additional oversight. To enhance overall promotion quality, we’re introducing stronger qualification requirements for these categories. This change is intended to protect the customer experience and uphold platform integrity.

What's Being Updated

Promotion Eligibility Requirements for Selected CategoriesAffiliate creators must meet specific eligibility thresholds to promote products within 11 designated categories. These requirements apply when adding category products to showcases, livestreams, and video anchors.
If you do not meet the necessary criteria, attempts to add such products will be declined. An automated notification will then inform you of the rejection and the reason for the failure.

Eligibility Thresholds

To promote category products, affiliate creators must meet both of the following conditions:

• Promotion Performance Score of 3.5 or higher
• Creator Health Rating of 150 or higher

List of Designated CategoriesThe following 11 categories are subject to the updated promotion eligibility requirements:

1. AV Receivers
2. Collectibles
3. Fabrics & Sewing Supplies
4. Home Cinema Systems
5. Large Home Appliances
6. Natural Crystal
7. Pre-owned Products
8. Refurbished Electronics
9. Smart & Wearable Devices
10. Tool Organizers
11. Universal Accessories

Frequently Asked Questions (FAQ)

Why can’t I add this product to my showcase, video, or livestreams?Your ability to promote certain products is determined by your Creator Health Rating and Promotion Performance Score. If your scores fall below the required thresholds, you may face restrictions when promoting these products. These standards are in place to help maintain quality and compliance with TikTok Shop. We encourage you to improve your Promotion Performance Score and maintain a strong compliance record to access more product promotion opportunities.
Where do I find my Promotion Performance Score? To learn more about Promotion Performance Score, refer to the following guide: Promotion Performance ScoreWhat does it mean when I receive a message after trying to add a product to my showcase, livestreams, or video anchor?The message indicates that you’re currently not eligible to promote products in this category. This may be due to one or more of the following reasons:

• Your Promotion Performance Score is below 3.5
• Your Creator Health Rating is below 150

As a result, your attempt to add and promote the product was rejected. We recommend reviewing your account health for more details and selecting a product from a different category to promote.