Purpose and Scope

The TikTok Shop Giveaway and Promotions Policy (the "Policy") outlines the requirements creators must follow when using promotions to sell products on TikTok Shop. This policy supplements TikTok's Community Guidelines, and TikTok Shop's Creator Terms of Use, and Seller Terms of Service (collectively, "TikTok Terms").
This policy is not intended as legal advice. For any questions regarding US laws and regulations, we encourage all users to seek independent legal advice.TikTok Shop reserves the right to make changes to any policy at any time without prior notice. Please review our TikTok Shop Policy Center updates section on TikTok Shop Academy for the most up-to-date policy.

Policy Statements

All TikTok Shop creators are required to comply with this policy.

Giveaway Requirements

A giveaway occurs when a creator offers a selected free product to users with no required purchase.

1. All giveaways must be offered to users entirely for free.
2. Giveaway items must be valued below $500 (<$500).
3. Sellers cannot list giveaways as products on TikTok Shop.
4. When offering a giveaway, creators must use TikTok Shop's Live Giveaways feature.
5. The creator cannot require the customer to take any additional actions beyond entering the giveaway.
6. Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
7. Giveaway terms must be explicitly stated in the content.
8. Gamification cannot be used in Giveaways. Gamification is defined and prohibited in our TikTok Shop Gambling Policy.

Alternative Giveaway Options

If a seller or creator is unable to access the Live Giveaways feature, giveaways are only permitted in TikTok content using the methods listed below and are subject to all giveaway requirements identified in the previous section.

• "Join to win": Customers can enter a giveaway when joining a livestream and interacting with the content, such as sending an emoji or raising a hand.
• "Comment to win": Customers can enter a giveaway if they comment in a live chat, as instructed by the creator.

Revoking the Use of Live Giveaways

Sellers must ship giveaway products to the winners within the standard Service Level Agreement (SLA) listed in our TikTok Shop Customer Order Shipping Policy. Sellers and creators that fail to comply with this policy will have their access to live giveaways revoked and can be prohibited from using any alternative giveaway options.

Free Product Incentives

Free product incentives occur when the user is eligible for a free gift as a direct result of purchasing a specific product.
This incentive is only allowed using the following methods:

• Buy one, get one free (BOGO) - Only applicable for the same item as the one purchased
• Buy one, get one or more free items - Can include different items from the one purchased

Please note, other products of equal or lesser value cannot be given away in a BOGO offering.
These incentives above must meet all of the following criteria:

• The incentive must be listed in the product listing.
• Items must be valued below $500 (<$500).
• Creators are strictly prohibited from offering cash or gift cards in a giveaway.
• The incentive terms must be explicitly stated within the content.

Compliance with TikTok Shop policies is required. TikTok Shop reserves the right to review an approved seller or creator account and any related documents to the account at any time.
TikTok Shop monitors sellers and/or creators compliance through a wide range of business tools, including but not limited to internal and external audits, in-app reporting, and algorithmic detection.

Non-Compliance

It is at the sole discretion of TikTok Shop to determine when sellers and creators are in violation of this policy and subsequently to take appropriate enforcement actions, including but not limited to, violation points. Non-compliance with this policy, including but not limited to attempts to circumvent the stated policy/process by bypassing or knowingly manipulating the process, system, or data, may result in enforcement actions, as set forth in Seller Enforcement Actions article and our TikTok Shop Creator Performance Evaluation Policy. Please note that repeated violations may result in stricter enforcement actions.

Violations

It is at the sole discretion of TikTok Shop to determine when sellers or creators are non-compliant and in violation of this policy, and subsequently to take appropriate enforcement actions. TikTok Shop reserves the right to make changes to any policy violations at any time without prior notice.

Appeals

If a sellers or content creator believes that a violation has been made in error, they may file an appeal through Seller Center or the TikTok app by raising a ticket. TikTok Shop will investigate the appeal and if it is determined the violation was in error, TikTok Shop will make the necessary corrections. It is the sole responsibility of the party submitting the appeal to collect, prepare and upload all required supporting documentation supporting the appeal.