Introduction:

We're excited to introduce a new feature that enhances how sellers and creators can connect their TikTok Shop or Showcase with short video content. Previously, you could only link individual products to videos. With this release, you now have the flexibility to either link your entire shop/showcase or specific products. Sellers can link categories, and collections as well. This feature provides numerous benefits, including driving more traffic, promoting multiple products, elevating your brand, driving better conversion and enhancing storytelling, leading to better content monetization

Benefits of Linking Your Shop or Showcase to Short Video Content?

Promote Multiple Products: Instead of limiting shoppers to just one product, now sellers can link their entire shop, categories, & collections and Creators can link their Showcase, allowing shoppers to explore various products

Sellers: How to Link Your Shop or Categories or Collections to Short Video Content

3.1 Create a Short Video & Navigate to the Linking Section:

• Begin by recording or uploading the video you want to feature. Once your video is ready, click the “Add Link” button on the final screen before publishing.
• When the "Add Link" banner appears at the bottom, choose between linking to a Shop or a specific Product based on the content of the video.
• For content that highlights the overall brand or collection or multiple products, it’s recommended to use a Shop link. If the video promotes a single product, linking directly to that product can enhance user engagement.

3.2 Link Your Shop, Category, or Collection to your Short Video:

For linking the Shop, Category, or Collection, follow the steps below

• Link Your Shop: To link your entire shop, select the “Shop” option. This will allow users to access all products available in your shop. Stay on the 'Main Page' tab, click on “Add”, customize the Shop name based on how you want it to appear on the video anchor, ensure the shop is linked under “Add link” section. Fill other sections, preview the video to ensure everything is functioning correctly, publish, and the shop will be linked to the content.

Link a Category: If you wish to link a specific Category, select the “Shop” option. On the Add your shop page, tap on "Categories" tab, click on “Add”, customize the Category name based on how you want it to appear on the video anchor, Tap on “Add”. On the final screen, ensure the category is linked under “Add link” section. Fill other sections, preview the video to ensure everything is functioning correctly, publish, and the category will be linked to the content.
Link Collections: If you wish to link a specific Collection, select the “Shop” option. On the Add your shop page, tap on "Categories" tab, click on “Add”, customize the Category name based on how you want it to appear on the video anchor, Tap on “Add”. On the final screen, ensure the category is linked under “Add link” section. Fill other sections, preview the video to ensure everything is functioning correctly, publish, and the collection will be linked to the content.
Link a Product: If you wish to link a specific product, instead of a shop, you can still choose to do so by selecting the "product" under Add Link and continuing ahead. This feature does not take away product anchoring functionality.

3.3 How This Link Shows up for the User on the For You Page:

3.3.1 When Seller links "Shop" to the Short Video 3.3.2 When Seller links "Shop/Category" to the Short Video 3.3.3 When Seller links "Shop/Collection" to the Short Video

Creators: How to Link Your Showcase to Short Video Content

4.1 Create a Short Video & Navigate to the Linking Section:

• Begin by recording or uploading the video you want to feature. Once your video is ready, click the “Add Link” button on the final screen before publishing.
• When the "Add Link" banner appears at the bottom, choose between linking to a Shop or a specific Product based on the content of the video.
• For creators who act as a personal brand and bring together various products to help users, it's recommended to use a Showcase link. This is especially effective when promoting multiple products within the short video content. If the video focuses on a single product, linking directly to that product can increase user engagement.

4.2 Link Your Showcase to your Short Video:

In case of linking your Showcase, follow these steps

• Link Your Shop: To link your entire shop, select the “Shop” option. This will allow users to access all products available in your shop. Stay on the 'Main Page' tab, click on “Add”, customize the Shop name based on how you want it to appear on the video anchor, ensure the shop is linked under “Add link” section. Fill other sections, preview the video to ensure everything is functioning correctly, publish, and the shop will be linked to the content.

4.3 How This Link Shows up for the User on the For You Page:

This new feature is designed to provide more flexibility and opportunities for sellers and creators to engage with their audience. By linking either your entire shop or a specific category or collection, you can drive more traffic, tell a better story, and elevate your brand. Explore how you can make the most of this feature to enhance your short video content!

FAQs

1. Can I anchor product links to some of my videos and shop/showcase links to some?
   • Yes! You have the flexibility to choose between anchoring a specific product or a shop based on your short video content.
2. Why is my posted content not successful or not viewed?
   • Please check whether the information in your posted videos is consistent with the shop/showcase details. If there is any inconsistency, it may lead to a posting failure.