SquadUp: Empowering Creators to Succeed on TikTok Shop

Join the only TikTok Shop backed coaching program—connect, learn, and succeed as a team.

[Enrollment Open July 14th - Sign up for the Waitlist Today

📣 What is SquadUp?

Welcome to SquadUp—the place where creators connect with expert coaches to unlock TikTok Shop success. Whether you’re just starting out or ready to scale, SquadUp makes it easy to find the right coach and start your journey to confident selling and content creation

🎯 Who is SquadUp For?

SquadUp is for anyone looking to grow and earn on TikTok Shop - whether you are trying to make your first sale, searching for a community of likeminded Creators, feeling overwhelmed about making shoppable content, or already making commissions and desiring to earn more.
With SquadUp, success comes from a proven strategy and guidance from someone who’s been exactly where you are.

📢 Why Choose a Coach from SquadUp?

• Pre-Vetted Coaches: Coaches are verified to already be successful Creators on TikTok Shop, have a proven record of coaching, and already have winning formulas in the form of coaching guides.
• Validated Coaching Course: TikTok Shop reviews the coaching course from Coaches.
• Expert Guidance backed by TikTok Shop: Our coaches not only have a track record of sales on TikTok Shop experience but are in direct communication with TikTok Shop representatives
• Learn with Others: Join a cohort of like-minded creators for shared learning, networking, and community building.
• Personalized Fit: Browse from a diverse range of coach profiles to find the mentor whose style and expertise match your goals

✔️ Program Requirements

• Must have TikTok Shop account with E-Commerce permission in good standing
• Creators at any experience level are welcome to apply
• Join and actively participate in the 6-week coaching program
• Engage in cohort discussions and put the learnings from coaches to practice
• Ensure payment to the coach as per the process outlined during enrollment
  • Important note: All payment logistics—such as fee collection and refund policies—are the sole responsibility of each coach; TikTok will not be involved in managing or processing coach/mentee financial transactions.

🕰️ Timeline

• 📍 Mentee Waitlist: NOW - 7/14/2025
• Mentee Enrollment Period: 7/14/2025 - 7/31/2025
• SquadUp Day 1 Kick-Off (August 1st)
• SquadUp Graduation Day (September 12)

Program enrollment officially begins on July 14th.In the meantime, we are accepting waitlist sign-ups. If you join the waitlist, you’ll be the first to know when enrollment opens — and we’ll contact you directly via email with instructions to complete your sign-up.

Click Here to Join the Waitlist Today

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Interested in becoming a Coach? Click to Learn More

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Mentee FAQ

Eligibility and Application

Q: Who can apply to join the SquadUp program?

Any TikTok Shop creator with an active account is eligible to join. There are no restrictions on follower count or GMV.

Q: How do I apply?

You can apply by signing up during the 3 week mentee recruitment period 7/14 - 7/31. Just review the coach options above when the waitlist period ends 7/14 and fill out their mentee sign up link.

Q: How do I pay for the program?

Each coach manages their own payment process, so you’ll pay them directly according to their instructions.

Important note: All payment logistics—such as fee collection and refund policies—are the sole responsibility of each coach; TikTok will not be involved in managing or processing coach/mentee financial transactions.

Q: What happens after I sign up?

Once approved by your chosen coach, you’ll join a private group chat for feedback, live discussions, and milestone tracking.

Q: What does the program include?

The program includes 6 weeks of coaching with your chosen coach. Coaches will offer personalized online mentorship, a structured curriculum, and access to community group chats.

Q: How long is the program?

The actual coaching program will run for 6 weeks and will run from 8/1/2025 to 9/12/2025.

Q: What happens if I need to leave the program?

If you need to leave the program, please communicate directly with your coach. Each coach may have their own policies regarding cancellations or refunds.

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TikTok Shop SquadUp Program Terms and Conditions

TikTok SquadUp Program Terms and Conditions for Mentees:The TikTok Shop SquadUp Program ("Program") is offered by TikTok Inc. ("TikTok"). By joining the mentee waitlist for the Program, you ("You" or "Your") agree to be subject to these TikTok SquadUp Program Terms and Conditions ("T&Cs"). These T&Cs are subject to, and incorporate by reference, the TikTok Creator Campaign Terms, TikTok Terms of Service, TikTok Shop Creator Terms of Use, TikTok Community Guidelines, TikTok Advertising Policies, TikTok Shop Creator Privacy Policy, and any applicable TikTok Shop policies and guidelines as updated or amended from time to time (collectively, “Online Terms”).

1. Eligibility. The Program is open to content creators who are invited to participate and meet the specified criteria outlined below for an opportunity to choose a coach ("Coach(es)") and be a mentee under Your Coach's mentorship:
   1. You must be at least 18 years old and reside in the United States to participate in the Program; and
   2. You must have a TikTok Shop account with e-commerce permission in good standing.
2. Program Structure.
   1. After You successfully submit Your information through a mentee waitlist and the coaches ("Coach(es)") for the Program are revealed, You will have an opportunity to choose and join a Coach's mentorship for a six (6) week period by submitting an application.
   2. You understand and agree that by joining and agreeing to a Coach's mentorship through the Coach's own URL, the arrangement between You and Your Coach(es) shall be strictly between You and Your Coach(es), which may depend on the Coach's availability, mentorship styles, fees, etc.
   3. You understand and agree that You are solely responsible (to TikTok, to Your Coach(es), and to others) and TikTok shall not be responsible for any of Your activities and/or Your Coach's activities under this Program, including but not limited to any disputes between You and Your Coach(es), the Fee(s) set by Your Coach(es), Your Payment to Your Coach(es), Your content, Your adaptation of the suggestions and recommendations provided by Your Coach(es), etc.
   4. You understand and agree that You will only look to Your Coach(es) for any disputes between You and Your Coach(es) and any payment involved.
   5. You understand and agree that TikTok is only providing You an opportunity to be a mentee. You understand and agree that this Program is voluntary and any arrangements, agreements, payments between You and Your Coach(es) shall solely be between You and Your Coach(es)and You will look to Your Coach(es) to resolve any issues under this Program.
   6. You understand and agree that any information you share, including but not limited to the information, content, images, videos you shared through your mentee waitlist form and application, etc., shall be used for this Program.