Navigation Revamp Feature Relocation Guide

05/27/2026

Data Overview

The Seller Analytics navigation has been reorganized to make related workflows easier to find. In most cases, the underlying capabilities remain available, but some modules have been renamed, grouped differently, or moved under a new parent category.

You can use this page as a "where did it move?" map:

If you already know the old module name, check the mapping below.
If you are trying to complete a task, focus on the new destination path.
If a feature name changes, search by the feature name to locate the new name.

⭐️ Key takeaways for sellers

The revamp is primarily a navigation reorganization, not a removal of core seller capabilities.
The biggest structural change is that content-related and channel-related analysis is now more clearly grouped under Channel analytics.
Rankings is now easier to locate because leaderboard-style content is consolidated under Marketing analytics - Rankings.
Post purchase analytics has a new name: Service analytics.

🗺️ Quick orientation

If you mainly analyze...

Shop performance → Start with Shop analytics
Product performance → Start with Product analytics
Content / traffic channels → Start with Channel analytics
Promotions / customers / rankings → Start with Marketing analytics
After-sales / service → Start with Service analytics

What to expect

Some modules are renamed for clarity
Some pages are now grouped by business scenario
Ranking-related content is consolidated under Rankings
Content-related metrics are reorganized under LIVE, Video, Shop tab, and Search

Original module	Current view	New view	New destination path
Shop analytics			The Shop analytics section remains unchanged. If you were already using this module, your usage path does not need to change.
Product analytics			Detail is renamed to Product list Subscription analysis moves under Channel analytics Under Product ranking, both TikTok Bestsellers and Popular shoppable videos move to Rankings, where they are now covered by Product ranking and Video ranking What this means for sellers: if you used Product analytics for item-level discovery and ranking checks, continue from Product analytics for product performance, and go to Rankings when your goal is leaderboard-style analysis.
Original: Content analytics + Shop tab and searchNew home: Channel analytics			Content analytics and Shop tab and search are now reorganized into Channel analytics.Content analytics migration: LIVE performance + LIVE diagnosis → Channel analytics - LIVE LIVE bestsellers → Marketing analytics - Rankings - LIVE rankings Video & Photo overview → Channel analytics - Video - Video & Photo performance Video detail → Channel analytics - Video - Video details Inspiration → upgraded and moved to Channel analytics - Video - Video Diagnose Video bestsellers → Marketing analytics - Rankings - Video rankings Shop tab and search migration: Shop tab overview, Recommendations, and Shop page → Channel analytics - Shop tab Product title + Store keywords → Channel analytics - Search Keyword rankings → Marketing analytics - Rankings - Search rankings What this means for sellers: if your main question is which channel drives traffic or content performance, start from Channel analytics. If your question is who ranks better, go to Marketing analytics - Rankings.
Marketing analytics + Customer analytics + Rankings			Marketing analytics changes: Spillover analytics remains unchanged Promotion tools remains unchanged Campaigns remains unchanged Customer analytics changes: Customer analytics is renamed and moved to Marketing analytics - Customers - Shop customers Follower analytics is renamed and moved to Marketing analytics - Customers - Account followers Rankings moves to Marketing analytics - Rankings What this means for sellers: Marketing analytics becomes the main home for promotion effectiveness, customer insight, and rankings. If you previously switched between several sections, you can now complete more of that workflow in one place.
Post purchase analytics			Post purchase analytics is renamed to Service analytics. All other sub-modules stay in the same relative position, with no further naming changes.What this means for sellers: if you used post-order metrics before, simply look for Service analytics in the new navigation.

📚 Task-based wayfinding

If you are not sure where to start, use the goal-oriented shortcuts below.

Your goal	Recommended place to start
I want to understand overall shop performance	Go to Shop analytics
I want to review product-level performance or diagnose product issues	Go to Product analytics
I want to understand content, LIVE, video, shop tab, or search traffic performance	Go to Channel analytics
I want to compare rankings, bestselling content, or keyword ranking results	Go to Marketing analytics - Rankings
I want to evaluate promotions, campaigns, or customer groups	Go to Marketing analytics
I want to review after-sales or post-purchase service performance	Go to Service analytics