Navigation Revamp Feature Relocation Guide
AI Summary
Seller Analytics was reorganized, not removed: most capabilities still exist, but modules were renamed or moved. Use Channel analytics for content, LIVE, video, shop tab, and search performance; Marketing analytics - Rankings for leaderboard-style comparisons; and Service analytics for post-purchase metrics. Shop analytics stays the same, while Product analytics remains the starting point for product performance, with ranking-related views moved elsewhere.
❓ What changed in Seller Analytics navigation
The Seller Analytics navigation has been reorganized to make related workflows easier to find. In most cases, the underlying capabilities remain available, but some modules have been renamed, grouped differently, or moved under a new parent category.You can use this page as a "where did it move?" map:
- If you already know the old module name, check the mapping below.
- If you are trying to complete a task, focus on the new destination path.
- If a feature name changes, search by the feature name to locate the new name.
⭐️ Key takeaways for sellers
- The revamp is primarily a navigation reorganization, not a removal of core seller capabilities.
- The biggest structural change is that content-related and channel-related analysis is now more clearly grouped under Channel analytics.
- Rankings is now easier to locate because leaderboard-style content is consolidated under Marketing analytics - Rankings.
- Post purchase analytics has a new name: Service analytics.
🗺️ Quick orientation
If you mainly analyze...
- Shop performance → Start with Shop analytics
- Product performance → Start with Product analytics
- Content / traffic channels → Start with Channel analytics
- Promotions / customers / rankings → Start with Marketing analytics
- After-sales / service → Start with Service analytics
What to expect
- Some modules are renamed for clarity
- Some pages are now grouped by business scenario
- Ranking-related content is consolidated under Rankings
- Content-related metrics are reorganized under LIVE, Video, Shop tab, and Search
📌 Navigation mapping by module
Original module | Current view | New view | New destination path |
| Shop analytics |  |  | The Shop analytics section remains unchanged. If you were already using this module, your usage path does not need to change. |
| Product analytics |  |  |
|
| Original: Content analytics + Shop tab and searchNew home: Channel analytics |   |  | Content analytics and Shop tab and search are now reorganized into Channel analytics.Content analytics migration:
|
| Marketing analytics + Customer analytics + Rankings |    |  | Marketing analytics changes:
|
| Post purchase analytics |  |  | Post purchase analytics is renamed to Service analytics. All other sub-modules stay in the same relative position, with no further naming changes.What this means for sellers: if you used post-order metrics before, simply look for Service analytics in the new navigation. |
📚 Task-based wayfinding
If you are not sure where to start, use the goal-oriented shortcuts below.Your goal | Recommended place to start |
| I want to understand overall shop performance | Go to Shop analytics |
| I want to review product-level performance or diagnose product issues | Go to Product analytics |
| I want to understand content, LIVE, video, shop tab, or search traffic performance | Go to Channel analytics |
| I want to compare rankings, bestselling content, or keyword ranking results | Go to Marketing analytics - Rankings |
| I want to evaluate promotions, campaigns, or customer groups | Go to Marketing analytics |
| I want to review after-sales or post-purchase service performance | Go to Service analytics |