How to Earn Money with Shoppable Videos Ads
09/15/2025
Summary
What are the steps for creators to authorize their videos for use in TikTok Shop ads, and what options do they have for managing this authorization?
- Creators can authorize videos via the Creator Center settings by toggling on “Authorize sellers to use affiliate videos in Shop Ads” for all videos or individually on product detail pages by turning authorization on/off per product.
- Mass authorization allows all sellers to boost videos without changing video links; sharing individual video codes permits sellers to modify links for specific ads.
How do the standard commission rate and Shop Ads commission rate differ, and how is the applicable commission determined for creators?
- Shop Ads commission rates apply when videos are authorized for ads and sellers set a specific rate; if no Shop Ads rate is set, the standard commission rate applies.
- For multiple campaigns (Target/Open Collaboration, TAP), the commission priority is: TAP rate > Target Collaboration Shop Ads rate > Open Collaboration Shop Ads rate > Target Collaboration standard rate > Open Collaboration standard rate.
How can creators track their earnings and commissions from TikTok Shop affiliate orders and ads?
- Creators can view commissions via Creator Center > Toolkit > Earnings > Affiliate Orders, which shows affiliate commission, TikTok Shop platform increased commission, and Shop Ads commission separately.
- Swipe-up previews on product detail pages indicate multiple earning sources and commission rates set by sellers for standard and Shop Ads promotions.
What happens if a creator turns off authorization while sellers are actively boosting their videos, and can authorization be toggled on/off at any time?
- Turning off authorization stops all related video shopping ads from sellers immediately; if turned back on, sellers must set up ads again.
- Creators can toggle authorization on or off anytime via Creator Center or product detail pages, giving them control over ad use of their videos.
Are creators required to share individual video codes after enabling mass authorization, and what are the implications for videos without organic product links?
- After mass authorization, sharing individual video codes is not necessary for posts with affiliate organic product links but is required for posts without or with non-affiliate links.
- Mass authorization and individual video code authorization operate independently; toggling one does not affect the other.
Overview of video ads commission for creators
As a creator, authorizing your videos to be used in ads is a great way to increase your content's reach and gain more commission.To get started, you'll first need to understand how to authorize your videos for ads and the difference between the standard commission rate and the Shop Ads commission rate.
How to authorize your videos for ads
Allowing sellers to use your videos for their ads can help your videos grow tremendously — the support coming from more views can provide you with extra commission. This option can be turned using the following pathways:- Creator Center
- Product detail page
Access via Creator Center
You can access the authorization from TikTok Shop Creator Center in your Settings. The authorization page provides you with an explanation of this feature. To get started, follow these steps:| Step 1In the Creator Center, tap on the 3 lines icon on the upper-right corner of the screen. | Step 2On the Settings page, tap Privacy settings | Step 3On the Privacy settings page, scroll down until you see Authorize sellers to use affiliate videos in Shop Ads. Tap the toggle to turn it on. | Step 4Tapping on Learn more provides more details regarding this feature. |
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Access via product detail page
For products that are eligible to be used for promotion, you can check the product's earning sources and see commission rates set by the seller for standard promotion and Shop Ads. You'll also have the option to turn the authorization on or off on any product detail page.Note: If the seller did not set a separate commission rate for Shop Ads use, you'll only see the standard commission rate.
| Step 1On any Product Detail Page, swipe up to see the Promotion information | Step 2Tap the [XX]% commission rate to view earnings details and commission rates set by sellers |
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How to check customers' order commission
You can see the commission of your customers' orders via Creator Center > Toolkit > Earnings. To get started, follow these steps:
Click Earnings, then click Affiliate Orders.
The numbers in the image above refer to the following:
- Affiliate commission
- TikTok Shop Platform increased commission
- Shop Ads commission.
Standard commission rate vs. Shop Ads commission rate
Refer to the following scenarios to check which commission rate you'll receive for authorized videos for Shop Ads.
Target Collaboration is creator-specific, while Open Collaboration is open to all creators. If you set a Shop Ads commission rate for a Target Collaboration with a creator, this rate will apply instead of the Shop Ads commission rate you set for Open Collaboration of the same product.For TikTok Shop Affiliate Partners (TAP) campaigns, creators will receive the commission rate set by TAP. Standard Commission Rate and Shop Ads commission rates will not be applied.
FAQ
- If I turn on the authorization, will this mean I allow all sellers to boost my affiliate videos?
- Yes. Creators can automatically provide authorization for ad use in one toggle.
- Can I turn off the authorization?
- Yes. You can repeat the steps shown above to switch the toggle off.
- What will happen if I turn off the authorization while sellers are boosting my videos?
- All related video shopping ads from the seller will stop. If you turn it back on, they'll need to set the ads again.
- Which commission rate will be applied if the same product is simultaneously in multiple open collaboration, target collaboration, and TikTok Shop Affiliate Partner (TAP) campaigns?
- If the video is under TAP Campaign, then TAP Campaign commission rate will be applied.
- When linking the product to the video, if the creator linked the product through Target/Open Collaboration, then for ad orders:
- If Shop Ads commission rate has been set under Target Collaboration, this Shop Ads commission rate will be used.
- Otherwise, if Shop Ads commission rate has been set under Open Collaboration, this Shop Ads commission rate will be used.
- Otherwise, if Standard commission rate has been set under Target Collaboration, this rate will be used.
- Otherwise, the Standard commission rate under Open Collaboration will be used.
- If a creator enables authorization and the seller didn't set any ad commissions, but set a standard commission of 15%, can the seller boost the affiliate video for ads and will the commission of the order be 15%?
- Yes, the seller can boost the affiliate video, and the commission will be 15%.
- If a creator has already turned on mass authorization of their affiliate creatives, do they still need to share individual video codes with advertisers?
- Video codes can still be shared if a creator wants to allow product link usage for their video when used in an ad, even after they turned on mass authorization.
- After the mass authorization is turned on, it isn't necessary to share individual video codes for posts that have affiliate organic product links.
- However, it's still required to share individual video codes for posts that don't have any organic product links, or that only have non-affiliate organic product links.
- If a video code's authorization is turned on or off, this will not turn on mass authorization.
- If mass authorization is turned on, this will not turn on individual video code authorizations. If mass authorization is turned off, this will not turn off any individual video code authorizations of the same affiliate posts.