Tiktok Shop Academy

2026 February GMV Sprint - T&C

01/28/2026

TikTok Shop February GMV Sprint for Startup Sellers

Program NameTikTok Shop February GMV Sprint for Startup Sellers
GMV Sprint PeriodFebruary 1st, 2026 at 00:00 AM (UTC-0) – February 28th, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 150 sellers win up to $3,000 ads credit.
  3. Incremental GMV* = "GMV from Feb 1 to Feb 28th" – "GMV from Jan 1 to Jan 28."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the February GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop February GMV Sprint for Rising Sellers

Program NameTikTok Shop February GMV Sprint for Rising Sellers
GMV Sprint PeriodFebruary 1st, 2026 at 00:00 AM (UTC-0) – February 28th, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 80 sellers win up to $5,000 ads credit.
  3. Incremental GMV* = "GMV from Feb 1 to Feb 28th" – "GMV from Jan 1 to Jan 28."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the February GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop February GMV Sprint for Accelerating Sellers

Program NameTikTok Shop February GMV Sprint for Accelerating Sellers
GMV Sprint PeriodFebruary 1st, 2026 at 00:00 AM (UTC-0) – February 28th, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 80 sellers win up to $10,000 ads credit.
  3. Incremental GMV* = "GMV from Feb 1 to Feb 28th" – "GMV from Jan 1 to Jan 28."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the February GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop February GMV Sprint for Established Sellers

Program NameTikTok Shop February GMV Sprint for Established Sellers
GMV Sprint PeriodFebruary 1st, 2026 at 00:00 AM (UTC-0) – February 28th, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 10 sellers win up to $20,000 ads credit.
  3. Incremental GMV* = "GMV from Feb 1 to Feb 28th" – "GMV from Jan 1 to Jan 28."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the February GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.
*Incremental GMV shall be calculated as:GMV generated during the period from February 1st, 2026 at 00:00 AM (UTC-0) to February 28th, 2026 at 11:59 PM (UTC-0) minus GMV generated during the period from January 1st, 2026 at 00:00 AM (UTC-0) to January 28th, 2026 at 11:59 PM (UTC-0) (the “Baseline GMV”).
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