Tiktok Shop Academy

January GMV Sprint - T&C

01/19/2026

Summary

What is the TikTok Shop January GMV Sprint and how does it work for different seller tiers?

  • The January GMV Sprint runs from Jan 12 to Jan 31, 2026, rewarding sellers based on incremental GMV growth compared to Dec 12-31, 2025. There are four tiers: Rising, Accelerating, Established, and Leading Sellers, each with different reward caps and top seller counts.

What are the eligibility criteria and performance requirements for sellers to participate and receive rewards?

  • Sellers must be US TikTok Shop merchants invited to the program, 18+, comply with TikTok’s Business Campaign Terms, register for the sprint, maintain a Shop Performance Score (SPS) ≥ 3.5, and keep their shop active through the campaign’s end.

How are rewards distributed and what must sellers do to ensure they receive them?

  • Rewards are issued as ad credits to the seller’s linked primary ad account within 10 business days after the sprint ends. Sellers must link their ads account before the campaign ends to avoid delays or forfeiture of rewards.

What are the incremental GMV calculation and minimum thresholds for ranking and rewards?

  • Incremental GMV = GMV from Jan 12-31 minus GMV from Dec 12-31. Sellers must achieve at least $100 incremental GMV to see rankings and qualify for rewards in their respective tiers.

What legal and program conditions should sellers be aware of when participating?

  • Participation implies agreement to TikTok Shop’s Business Campaign Terms and Privacy Policy. TikTok reserves rights to modify or cancel the program anytime. Incentives are non-transferable and subject to exclusions or prohibitions by law.

TikTok Shop January GMV Sprint for Rising Sellers

Program NameTikTok Shop January GMV Sprint for Rising Sellers
GMV Sprint PeriodJanuary 12th, 2026 at 00:00 AM (UTC-0) – January 31st, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 200 sellers win up to $3,000 ads credit.
  3. Incremental GMV* = "GMV from Jan 12 to Jan 31" – "GMV from Dec 12 to Dec 31."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the January GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop January GMV Sprint for Accelerating Sellers

Program NameTikTok Shop December GMV Sprint for Accelerating Sellers
GMV Sprint PeriodJanuary 12th, 2026 at 00:00 AM (UTC-0) – January 31st, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 60 sellers win up to $10,000 ads credit.
  3. Incremental GMV* = "GMV from Jan 12 to Jan 31" – "GMV from Dec 12 to Dec 31."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the January GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop January GMV Sprint for Established Sellers

Program NameTikTok Shop December GMV Sprint for Established Sellers
GMV Sprint PeriodJanuary 12th, 2026 at 00:00 AM (UTC-0) – January 31st, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 40 sellers win up to $20,000 ads credit.
  3. Incremental GMV* = "GMV from Jan 12 to Jan 31" – "GMV from Dec 12 to Dec 31."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the January GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop January GMV Sprint for Leading Sellers

Program NameTikTok Shop December GMV Sprint for Leading Sellers
GMV Sprint PeriodJanuary 12th, 2026 at 00:00 AM (UTC-0) – January 31st, 2026 at 11:59 PM (UTC-0)
Description
  1. Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV.
  2. Top 20 sellers win up to $25,000 ads credit.
  3. Incremental GMV* = "GMV from Jan 12 to Jan 31" – "GMV from Dec 12 to Dec 31."
  4. To qualify for a reward, you must generate at least $100 in incremental GMV* during the January GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected.
  5. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility RequirementsIn order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal DisclaimerBy participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.
*Incremental GMV shall be calculated as:GMV generated during the period from January 12th, 2026 at 00:00 AM (UTC-0) to January 31st, 2026 at 11:59 PM (UTC-0) minus GMV generated during the period from December 12th, 2025 at 00:00 AM (UTC-0) to December 31st, 2025 at 11:59 PM (UTC-0) (the “Baseline GMV”).
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