December GMV Sprint - T&C

11/24/2025

Summary

What is the TikTok Shop December GMV Sprint and how is incremental GMV calculated for sellers?

The December GMV Sprint is a sales competition running from Dec 1 to Dec 30, 2025, where sellers increase their Gross Merchandise Value (GMV) compared to November 2025. Incremental GMV = GMV in December minus GMV in November.
Sellers must generate at least $100 in incremental GMV to qualify for rankings and rewards.

What are the eligibility criteria and performance requirements for sellers to participate and earn rewards in the December GMV Sprint?

Sellers must be US TikTok Shop merchants invited to the program, at least 18 years old, comply with TikTok Shop Business Campaign Terms, register for the program, maintain a Shop Performance Score (SPS) ≥ 3.5, and keep their shop active through the campaign.
Rewards are issued to the seller’s linked primary ad account within 10 business days after the sprint; linking the ad account before the campaign ends is essential for reward distribution.

How are the rewards structured across different seller tiers in the December GMV Sprint?

Rising Sellers (top 350) can win up to $3,000 in ads credit; Accelerating Sellers (top 120) up to $5,000; Established Sellers (top 40) up to $10,000; Leading Sellers (top 20) up to $15,000.
Rankings and rewards depend on incremental GMV performance within each seller tier.

What are the key implications for sellers aiming to maximize benefits from the December GMV Sprint?

Sellers should focus on increasing December sales relative to November, maintain high SPS, and ensure their ad account is linked to receive rewards.
Monitoring incremental GMV and shop activity during the sprint is critical, as failure to meet requirements or link accounts may forfeit rewards.

Are there any legal or program conditions sellers should be aware of when participating in the December GMV Sprint?

Participation implies agreement to TikTok Shop Business Campaign Terms; TikTok Shop may modify or cancel the program anytime. Incentives are non-transferable and void where prohibited.
Sellers should review TikTok Shop’s Privacy Policy for data handling details related to the campaign.

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TikTok Shop December GMV Sprint for Rising Sellers

Program Name	TikTok Shop December GMV Sprint for Rising Sellers
GMV Sprint Period	December 1st, 2025 at 00:00 AM (UTC-0) – December 30th, 2025 at 11:59 PM (UTC-0)
Description	Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV. Top 350 sellers win up to $3,000 ads credit. Incremental GMV* = "GMV from Dec 1 to Dec 30" – "GMV from Nov 1 to Nov 30." To qualify for a reward, you must generate at least $100 in incremental GMV* during the December GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility Requirements	In order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal Disclaimer	By participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop December GMV Sprint for Accelerating Sellers

Program Name	TikTok Shop December GMV Sprint for Accelerating Sellers
GMV Sprint Period	December 1st, 2025 at 00:00 AM (UTC-0) – December 30th, 2025 at 11:59 PM (UTC-0)
Description	Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV. Top 120 sellers win up to $5,000 ads credit. Incremental GMV* = "GMV from Dec 1 to Dec 30" – "GMV from Nov 1 to Nov 30." To qualify for a reward, you must generate at least $100 in incremental GMV* during the December GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility Requirements	In order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal Disclaimer	By participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop December GMV Sprint for Established Sellers

Program Name	TikTok Shop December GMV Sprint for Established Sellers
GMV Sprint Period	December 1st, 2025 at 00:00 AM (UTC-0) – December 30th, 2025 at 11:59 PM (UTC-0)
Description	Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV. Top 40 sellers win up to $10,000 ads credit. Incremental GMV* = "GMV from Dec 1 to Dec 30" – "GMV from Nov 1 to Nov 30." To qualify for a reward, you must generate at least $100 in incremental GMV* during the December GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility Requirements	In order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal Disclaimer	By participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

TikTok Shop December GMV Sprint for Leading Sellers

Program Name	TikTok Shop December GMV Sprint for Leading Sellers
GMV Sprint Period	December 1st, 2025 at 00:00 AM (UTC-0) – December 30th, 2025 at 11:59 PM (UTC-0)
Description	Please note that you will not be able to see your ranking until you have reached at least $100 in incremental GMV. Top 20 sellers win up to $15,000 ads credit. Incremental GMV* = "GMV from Dec 1 to Dec 30" – "GMV from Nov 1 to Nov 30." To qualify for a reward, you must generate at least $100 in incremental GMV* during the December GMV Sprint period. Please ensure that your Shop Performance Score (SPS) is ≥ 3.5 and that your shop remains active at the end of the campaign; otherwise, prize issuance may be affected. All rewards will be issued to the merchant’s linked primary ad account within 10 business days after the sprint ends (Seller Center → Growth → My Rewards). Please ensure that your ads account is linked before the campaign ends; otherwise, the reward distribution may be affected.
Eligibility Requirements	In order to be eligible to receive any rewards under this program, you must be a Merchant on US TikTok Shop that was invited to join this program, be at least eighteen (18) years old, comply with the Business Campaign Terms and Conditions for TikTok Shop, be registered to participate in this program, and meet the requirements described in "Description" above.
Legal Disclaimer	By participating in this program, you agree to the Business Campaign Terms and Conditions for TikTok Shop. TikTok Shop reserves the right to cancel, modify, or suspend this program at any time. Incentives are not transferable. Void where prohibited. Other exclusions may apply. Please see TikTok Shop Privacy Policy for more information on how TikTok Shop collects, stores, and uses your data.

*Incremental GMV shall be calculated as:GMV generated during the period from December 1st, 2025 at 00:00 AM (UTC-0) to December 30th, 2025 at 11:59 PM (UTC-0) minus GMV generated during the period from November 1st, 2025 at 00:00 AM (UTC-0) to November 30th, 2025 at 11:59 PM (UTC-0) (the “Baseline GMV”).

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