LIVE Diagnosis

03/16/2026

Livestream Analytics

Summary

What is the purpose and main functionality of the Analytics-LIVE Diagnosis page for TikTok Shop sellers?

It helps sellers quickly diagnose and optimize traffic and GMV performance of individual LIVE sessions by analyzing user entry, engagement, interaction, and conversion within the LIVE room.
The tool benchmarks performance against top LIVE rooms and provides actionable insights on streaming location, content, hosts, products, engagement, and marketing strategies.

How can sellers access and use the Analytics-LIVE Diagnosis page to evaluate their LIVE sessions?

Sellers open Seller Center > Analytics > LIVE & video analytics > LIVE > LIVE Diagnosis, view the most recent or search specific LIVE rooms, and select product categories for benchmarking.
They can review diagnosis results, download data, watch LIVE replays (valid for 30 days), and explore detailed performance metrics and violation info if applicable.

What key insights and data does the LIVE Diagnosis page provide to help sellers improve their LIVE streams?

It summarizes critical performance issues, compares impression/hour and GMV/hour against benchmarks, and highlights areas for improvement in user entry, stay, interaction, and conversion.
The page offers curated example clips from successful LIVE rooms to guide sellers on best practices and optimization strategies.

What are the limitations or data scope considerations sellers should be aware of when using the LIVE Diagnosis feature?

Data covers LIVE sessions from the past three months, updated with a two-day delay (T-2), and LIVE replays are accessible for 30 days post-stream.
Benchmarking and improvement suggestions are category-specific, based on the product category with the highest GMV in the LIVE room.

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Feature Overview

The Analytics-LIVE Diagnosis page aims to help sellers quickly diagnose and optimize the traffic and GMV performance of a single LIVE session. It provides visibility to how users enter, stay, interact, and convert in your LIVE room. Then, it drills down key factors of your LIVE, such as where to stream, how to stream, who will stream, what to sell, how to sell, how to drive engagement, and how to market. Finally, it evaluates the optimization potential of your LIVE by looking at benchmarks and best practices from other successful LIVE rooms, helping you learn and improve.

Key Benefits

Identify key LIVE issues: A summary view to surface the most important performance problems and levers you should focus on.

Clear display of violation information (if any): Any LIVE-related violations will be explicitly shown; if none, nothing is displayed.

Concise and clear data insights: Track the viewer journey across entry, engagement, and conversion, benchmarked against top LIVE rooms to surface clear optimization opportunities.

Clear learning objectives for improvement: Based on the key levers that can be improved, provide curated LIVE clips as examples, enabling sellers to learn from other successful LIVE rooms.

Feature Introduction

❗️The following images are all simulated demo images and may have slight differences from the actual online display.

User Journey and Entrance

Step 1: Open the Seller Center platform and find the "Analytics" -> "LIVE & video analytics" -> "LIVE" -> "LIVE Diagnosis" page from the navigation bar.
Step 2: By default, display the most recently started LIVE room (T-2 timeliness). You can also customize the search for a LIVE room by entering the LIVE room ID and pressing Enter. During the search, the 10 most recently started LIVE rooms will also be displayed to facilitate quick selection by sellers. You can customize the selection of the category corresponding to the products sold in the current LIVE room as the Category benchmark, with the category of the product with the highest GMV in the current LIVE room selected by default.
Step 3: View the diagnosis results and support data download.

Page Description

Product Data Scope

Supports viewing LIVE data from the past three months.
Data timeliness: Updated T-2, UTC-8.

Tab	Graph	Usage and Interaction	Demo
Basic Information	Show the basic information of the LIVE room: Violation information (if any) LIVE room ID Live start time Duration of the LIVE Go LIVE creator name	Click the play button on the LIVE room image to watch the LIVE replay. The LIVE room is valid for 30 days, and only the LIVE room cover will be displayed after expiration. Click "Have violations" (if any) to expand the details of violations. Click "LIVE dashboard" to jump to the LIVE screen.
Diagnosis summary and suggestions	Shows the comparison of this LIVE room with the benchmark in terms of two metrics: impression/h and GMV/h. Displays a quick link to jump to benchmark LIVE rooms in the same category. Displays the corresponding improvement factors in two categories: Entry and stay, and Interaction and conversion.	Click "View performance data" to jump to the Performance data section. Click "View Benchmark LIVE streams" to jump to the Benchmark LIVE streams section. Click "Expand all factors" to expand all improvable factors.
Performance data	Displays key data metrics for the corresponding stages and their comparison with the benchmark in two categories: Entry and stay, and Interaction and conversion. Metrics below the benchmark will show a "Lower" label.	Hover the mouse over the small question mark on the right side of each metric to view the specific definition of that metric.
Benchmark LIVE streams	Based on the custom-selected key factors, impression/h, and GMV/h, corresponding benchmark LIVE room cases will be displayed. Benchmark case display logic: Based on custom filtering criteria, display LIVE rooms with good content performance and excellent conversion results under the currently selected category as benchmarks.	Key factors, impression/h, and GMV/h can be customized and selected. Click the play button on the LIVE room image to play the video cut. The video is valid for approximately 30 days, and after expiration, the LIVE room screen will be displayed.

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