Introduction to TikTok Shop's Find Creators

Discover creators who will elevate your brand's message to the next level. TikTok Shop's Find Creators provides a hub of talented creators waiting to collaborate with you. Whether you’re searching for influencers or content creators, Find Creators makes it easy to find the right match for your brand with a customized list of recommended creators based on categories, historical sales performance, and other relevant criteria.
Find Creators offers the following benefits:

• Discover creators easily: Finding creators can be a time-consuming, overwhelming process. Find Creators simplifies it with a community of vetted creators who are passionate about their craft and eager to work with your brand.
• Match with creators who align with your brand: Find Creators builds a customized list of recommended creators based on your Seller profile. You can also refine your search results by filtering creators based on their niche, audience, engagement rate, and more. Learn about each creator by browsing their profile and portfolio.
• Connect with creators directly: Manage and track the invitations you’ve sent to creators in one hub. Find Creators lets you invite creators to collaborate via Target Invites, send them direct messages, and add them to Manage Creators.

How to use Find Creators

The data shown below was created for demonstration purposes only.

Access Find Creators

Within Affiliate Center, you'll see a new tab for Find creators under Discover creators on the left menu bar.

Discover creators who match your brand

Find creators provides a list of creators who align with your brand based on your Seller performance and past creator preferences, including the creators you’ve viewed and worked with in the past. Here's how to get started:

1. Step 1: Know your creator strategy

Define your strategy before searching for creators and collaborating with them. In developing your creator strategy, consider what you want to accomplish with your collaboration, how creators can help you meet your marketing goals, and how to leverage them to activate your desired audience.

2. Step 2: Find creators who fit your criteria

If you’re looking for creators who match certain criteria, you can use the filters on Find creators to refine your results.
You can view creators in the list view, as shown above, or you can view creators in the grid view as shown below.

3. Step 3: Invite and add creators to Manage Creators

It's easy to partner with creators via the two action buttons: Invite and Add to Manage Creators. With the Invite button, you can send creators Target Collaboration Invites to them directly. With the add creators button, you can add creators to Manage Creators to refer to them later and batch invite them to Target Collaborations.

4. Step 4: Review the details of specific creators

For each creator, you can review their high-level details, including:

• A sample video.
• Revenue: Revenue generated by creators from LIVE, shoppable video or showcase in the last 30 days.
• Units sold: Units sold generated by creators from LIVE, shoppable video or showcase in the last 30 days.
• Avg. video views: The average number of views of all of creators' videos posted in the last 30 days.
• Engagement rate: The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the videos in the last 30 days.

If you're interested in even more details about the creator, click on the creator card to see their Creator Details page.

Search and filters

Suggested search box

The search box offers suggested searches by products and hashtags used in videos. You can also search for specific hashtags using the # symbol, or search for specific creators using the @ symbol. When including @ in the search box, it can indicate a specific user or a mention in the content description. When you begin typing in your search, up to three types of suggestions will appear: creators (matched by creator name), products (matched by product sold), and content (matched by mentions, hashtags, and keywords).

Creators filters

Click the Creators tab to filter by creator criteria, including:

• Product category: Select a product category, such as Womenswear, to filter for creators who have promoted products in that category in the last 30 days, or who added a related product to their Showcase in the last 90 days.
• Follower size: Filter creators based on follower count.
• Avg. commission rate: Filter creators based on the average commission rate they receive.
• Content type: Filter creators based on whether the creator promoted a product via a LIVE or non-LIVE video in the last 30 days.
• Creator agency: Filter creators who are managed by an agency or are independent.
• Fast growing: Check this box to filter the top 10% of creators with the greatest increase in transactions, revenue, shoppable videos, LIVE views, or followers in the last 30 days.
• Not invited in past 90 days: Filter creators who you have not invited in the last 90 days.

Followers filters

Filter for creators based on their follower demographics, including:

• Follower age: The age demographics of the creator's followers.
• Follower gender: The gender demographics of the creator's followers.

Performance Filters

Filter for creators based on their performance metrics, including:

• Revenue: Revenue generated by the creators from LIVE, shoppable video or showcase in the last 30 days.
• Units sold: Units sold generated by the creators from LIVE, shoppable video or showcase in the last 30 days.
• Average views per video: Average views per video that the creator receives.
• Average viewers per live: Average viewers per live that the creator receives.
• Engagement rate: The creator's engagement rate across videos.
• Partnered brands: Brands that the creators have partnered with in the past.

For the average views per video, average viewers per LIVE, and engagement rate filters, you can further filter these by turning on the Filter by the shoppable video toggle.

Using multiple filters and resetting filters

Note that you can use multiple filters at the same time to narrow your search for the ideal creators.
To reset filters, you can remove each filter individually, or you can press the reset button to remove all the filters you applied. To remove filters or use the reset button, first press the X button on the right. Then, remove each individual filter or press reset.

Recommended creators by TikTok Shop

In some cases, you may see a label next to the creator's name. When you see this label, it means the creator is being specifically recommended to you by the TikTok Shop team. In the example below, the TikTok Shop team has added a Black Friday label to creators who are recommended for the Seller to work with during Black Friday. These labeled creators will appear at the top of your Find Creators search results.

Creator details page

On the Creator details page, you'll find information about the creator's sales history, collaboration metrics, short-video performance, LIVE video performance, follower demographics, trends, example videos posted by the creator, and similar creators. If a creator is represented by an agency (Multi-Channel Network), you can also see the name of the agency. From here, you can also Invite the creator to a Target Collaboration, send them an Instant Message, or Add them to Manage Creators.
Note: Creator metrics are only available on the Creator details page for creators who have authorized their data to be shown.In the Video and LIVE section, you can see the metrics for all of the creator's videos, or you can filter for the metrics for just their shoppable videos by turning on the Shoppable videos only toggle.
In the Followers section, you can see demographic information about the creator's followers, such as gender and age.
In the Trends section, you can view metrics such as GMV, Units sold, Followers, Video Views, and Engagement rate over time.
In the Videos section, you can see the the videos the creator has posted. You can click to View videos on TikTok or View products linked to that video.
In the Similar creators section, you can explore creators who are similar to this creator. You can click into the creator's profile, or you can Add the creator to Manage Creators.