Shop Ranking

Summary

How can the Shop Ranking list help sellers on TikTok Shop?

  • It identifies the top 30 sellers by revenue and growth rate, offering benchmarks for learning.
  • It compares your shop's activity, revenue, and growth scores with top sellers to track progress and identify areas for improvement.

Where can sellers view the Shop Ranking on TikTok Shop?

  • Access it via [Analytics] > [Market Analytics] > [Shop Ranking].
  • Sellers must authorize the use of their shop data to view rankings, which are calculated and displayed as scores.

How can sellers use the Shop Ranking feature effectively?

  • Authorize data use to view rankings and scores the next day; cancel authorization to remove your shop from the list.
  • Use sales and growth score rankings, industry selection, and time selection to analyze performance and trends.

What are the core indicators used in the Shop Ranking?

  • Sales score and growth score, each with a maximum of 100 points, calculated from revenue and growth rate.
  • Number of livestreams and videos posted by the shop's official and marketing accounts during a selected period.
❓Want to know who the top sellers are in your industry❓❓
❓Want to know how often they broadcast and post videos❓❓
Visit here: https://seller-us.tiktok.com/compass/market-analytics

1、How can the Shop Ranking list help me?

🔥Understand the industry's highest-ranking shops

Shop rankings show you the top 30 sellers in the industry in terms of revenue and growth rate, helping you quickly find someone to learn from.

🔥Monitor how well you’re closing the gap between you and top sellers

Shop rankings show your revenue and growth scores compared to those of top sellers, so you can track the speed of your progress by quickly seeing if the gap between you and higher-ranking sellers is widening or narrowing.
(Note: Scores are calculated from available data and do not represent the actual revenue and growth rate.)

🔥Get a sense of how active you are compared to top sellers

Shop Ranking shows you the number of live streams and videos you've posted (including aggregated data from official accounts and marketing accounts) compared to the top sellers over a selected time period, helping you determine if you need to put in more effort to move up the rankings.

🔥Switch categories to check rankings

If you are active and have product transactions in multiple categories simultaneously, you can select different categories to view your revenue/growth scores and the top sellers in each one.

2、Where can I view Shop Ranking?

📣Function entrance

  • [Analytics] > [Market Analytics] > [Shop Ranking]

📣💥👉Data authorization

To calculation of the ranking score for your shop, you must authorize the use of your shop data.
Only sellers who have authorized the use of shop data for score calculation can view the rankings.We will hide your transaction data and only show the final calculated score. The highest possible score is 100 points, which does not have additives (that is, a score of 100 is not equal to a score of 50 * 2).
Detail introduction
Product display (test account, virtual data, subject to product)

Data authorization

  • Select To Authorize, confirm your agreement on the Authorization Message page and click Confirm. You can view industry shop rankings and your shop's score the next day.
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To cancel authorization

  • Click Authorization Message at the bottom of the page to cancel your authorization. Your shop will be removed from the ranking list the following day, and you will not be able to view your shop’s score or the ranking information of other sellers.
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3、How can I use Shop Ranking?

Detail introduction
Product display (test account, virtual data, subject to product)
【1】 Sales score ranking
  • Shops are ranked according to their sales score. Your shop and its score will be shown in the first column of the detailed list, but your ranking will only be displayed when your shop ranks in the top 30.
【2】 Growth score ranking
  • Shops are ranked according to their growth score. Your shop and its score will be shown in the first column of the detailed list, but your ranking will only be displayed when your shop ranks in the top 30.
【3】Industry selection
  • You can choose which industry fits your shop’s products/services and revenue to view your ranking in that industry.
【4】Time selection
  • You can select different time periods to evaluate changes to your shop ranking and sales score.
【5】Shop score
  • This displays your shop's sales and growth scores.
【6】Core indicators1. Sales score: The sales score is calculated using the shop’s revenue. The highest score is 100, but the score does not have additives. That means that seller revenue with a score of 100 is not equal to seller revenue with a score of 50 * 2.2. Shop growth score: The shop growth score is calculated using the revenue growth rate. The highest score is 100, but the score does not have additives. That means that seller revenue with a score of 100 is not equal to seller revenue with a score of 50 * 2.3. The number of livestreams: The total number of livestreams initiated by the shop’s official and marketing accounts during a selected time frame.4. The number of videos: The total number of short videos released by the shop’s official and marketing accounts during a selected time frame.
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