TikTok for SFCC: Onboarding Guide

Partner Self-Onboard Guide

Summary

What are the key steps for onboarding and registering as a new seller on TikTok Shop through Salesforce Commerce Cloud (SFCC)?

  • New sellers must register a TikTok Shop Seller Center account with required info, then wait 3-5 business days for approval by TikTok’s governance team.
  • Onboarding includes linking your TikTok official account, setting up warehouse info, completing missions in Seller Center, and connecting TikTok Shop to SFCC via the Social Channels cartridge.

How should sellers handle tax information and warehouse setup to comply with TikTok Shop requirements?

  • Sellers must submit their Taxpayer Identification Number (TIN) via Form W-9 in Seller Center to avoid 24% withholding and ensure eligibility for payouts.
  • Warehouse setup requires entering warehouse addresses in Seller Center; Multi-Warehouse feature allows up to 20 pickup warehouses and one return warehouse, which must be properly mapped before selling.

What are the shipping options available on TikTok Shop, and how can sellers configure shipping templates?

  • TikTok offers TikTok Shipping (using TikTok’s negotiated carriers and label printing) and Seller Shipping (seller-managed shipping with custom templates).
  • Sellers create shipping templates by defining zones, excluded areas, shipping rates, services, and rules per warehouse; all delivery areas must be assigned to a single region to avoid order issues.

How do sellers link their TikTok official account to TikTok Shop Seller Center, and what are the implications?

  • Sellers link one TikTok official account to their Shop via Seller Center; this account syncs products, hosts shoppable videos, and enables live commerce.
  • The linked account becomes a Business Account with e-commerce permissions, can only be unlinked three times, and the shop name adopts the TikTok account nickname.

What are the essential prerequisites and steps to integrate TikTok Shop with Salesforce Commerce Cloud (SFCC)?

  • Sellers must register a test shop (UK or USA), create a test TikTok app account, and install the Social Channels cartridge in SFCC sandbox before onboarding.
  • Integration involves connecting TikTok Shop accounts in Business Manager, syncing product catalog, inventory, fulfillment, and order status, and ensuring warehouse and shipping templates are completed before finalizing the connection.

Introduction

TikTok provides connectors and open APIs to enable seamless data exchange between Salesforce Commerce Cloud (SFCC) and TikTok Shop (TTS). To learn more about the integration methods supported by TTS, please visit the Public App Store. This integration guide offers an overview of key considerations to keep in mind when connecting and setting up TikTok Shop within your ecosystem.
To explore additional integration options with SFCC, we invite you to visit our Public App Store for more information

Key Features (Cartridge / Plugin)

Summary
  • Product Catalog Sync
  • Inventory Sync
  • Fulfillment Sync
Order Status Sync
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Connect Saleforce Commerce Cloud to TikTok
  • Install the TikTok Shop / Checkout cartridge
Connect all relevant TikTok accounts within TikTok for Business app
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Streamlined Onboarding
  • Connect existing TikTok Shop account to SFCC (NEW)
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Product Catalog Status
  • Manage product sync status from within TikTok for Business app
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TikTok Shop Onboarding

Onboarding Steps for New Merchants

TikTok Shop Onboarding

Both new and existing TikTok Shop sellers can seamlessly connect to TikTok Shop with the SFCC by creating a new account or logging in with their existing TikTok Shop account using your phone number, email on https://seller-us.tiktok.com.
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TikTok Shop Seller Center Registration

If you're a new seller to TikTok Shop you'll be required to register and create a TikTok Shop Seller Center Account.
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Before you start the registration process, make sure to have all the required information needed below available:
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Detailed steps and common questions encountered during the TikTok Shop Registration Process can be found in our Seller Registration Guide.
Once the account registration has been submitted, please note it can take between 3-5 business days for your application to be approved by our governance and policy teams.

Tax Information

Why do I need to provide my Taxpayer Identification Number (TIN)?

The IRS requires TikTok to obtain your tax information prior to making any payments to you. Failure to provide this information triggers mandatory withholding at a rate of 24% on payments (and may make you ineligible to participate in TikTok Shop).

How do I provide my tax information?

This information can be submitted on Form W-9. To complete this form, please go to Account Settling >> Tax, and you will be directed to a page where you can enter and electronically certify your business tax information.

Missions

To start selling on TikTok, complete the steps called ‘Mission’ in TikTok Shop Seller Center.
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Set-up warehouse information on TikTok Shop (TTS)

  • Enter your Warehouse Information on seller accounts in TikTok Seller center
  • Once you have completed warehouse setup, copy the warehouse name from Tiktok Seller center under -->Settings --> Account Information --> DC Mapping
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Setting Up Warehouse Addresses with the Multi-Warehouse Feature

When using the Multi-Warehouse (MWH) Feature in TikTok Shop, you have the capability to configure various warehouse addresses:
  • Pickup Warehouses: You can specify up to 20 different pickup warehouse addresses.
  • Return Warehouse: Only one address can be designated for returns.
For a detailed guide on setting up your warehouse addresses and utilizing the Multi-Warehouse feature, please refer to the resources here: https://seller-us.tiktok.com/university/essay?knowledge_id=6761469874456321&role=1&course_type=1&from=search&identity=1

TikTok Shipping vs Seller Shipping

TikTok offers two types of shipping options:
  • TikTok Shipping: This method is easy to set up thanks to built-in shipping label creation. You can select from TikTok Shop's negotiated carrier rates to buy and print shipping labels directly from the Seller Center. More details and setup instructions can be found in our documentation here.
  • Seller Shipping: This is a shipping method set up by the seller. For additional information and setup instructions, refer to our documentation here.
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Enabling 'Seller Shipping'To enable 'Seller Shipping,' follow these steps:
Note: For 'Seller Shipping,' TikTok requires at least one shipping template that includes the rate to be displayed to the buyer.

Set-up Shipping Template on TikTok Shop (TTS)

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Steps:From your TikTok Shop Seller Center, click Shipping > Shipping Template to go to the Shipping Template Page. Or you can find the template on the Shipping Options page
  • From the Shipping Template Page, click Add New Template. Currently, you can set a shipping fee template for each pick-up warehouse.
  • Enter the fields in the template:
Template name: customizable
Shipping from: non-editable, your warehouse location
Shipping to: non-editable
Excluded Areas: For those non-delivery areas, sellers can set "Excluded areas" and buyers in those cities can not place orders
Delivery areas: Sellers can determine different shipping rates for different zones.
Shipping Services: Sellers can set Shipping Services for different service performances and prices (e.g. as Standard or Express)
Shipping rules: Sellers can choose rate models with different prices for each range.
  • Count range must cover 0 to 20 counts;
  • Weight range should cover 0-100 LBs.
New region: Sellers can set up a new region group and determine its shipping rule
Unassigned Areas: These areas are not set as excluded areas or belong to any delivery areas. Sellers must assign these areas to a region
Note:
  • Each area/state must exist, and only exist in one region.
  • If an area/state was assigned to one region, then it can not be selected in other regions. It can be selected unless it is removed from the previous region group.
  • If this area/state doesn't belong to any region, it will appear in the "Unassigned Areas:", and the seller must assign it to a region.
After completing the shipping template, please click Submit.
More information on Shipping templates can be found here: Setting up Shipping

Link the official TikTok Account to TikTok Shop Seller Center

To start selling on TikTok and to showcase your products, add shoppable videos, host live streams, you need an official TikTok Account to host your TikTok Shop.
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In order to do that, the TikTok account to be used as the TikTok Shop should be linked to TikTok Shop Seller Center

Step 1:

Go to My Account >> Linked Accounts
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Step 2:

Link TikTok Account as the TikTok Shop official account
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Things you need to know

  • You can only link 1 official account.
  • Your products will automatically be synchronized to your official account shop.
  • You can only unlink your official account 3 times. After that, you won't be able to unlink it anymore.
  • Your shop name will become the TikTok account nickname.View details
  • The TikTok Account you link will automatically become the Business Account. Please note that according to the platform copyright compliance requirements, the sellers' Business Account shall use the commercially copyrighted music, and the platform will provide the commercially copyrighted music when you post videos.Learn more about Business Account
  • This is the TikTok account that officially represents your shop on TikTok. Your official account is automatically granted permission for e-commerce LIVE and videos, so sales can be generated directly by the account. It will also be the TikTok account where your ads will be displayed.
For more information and details please read through: Rights And Rules about TikTok Shop Official account

Set-up Settlements & Payouts

To receive your payouts to your bank account navigate to Seller Center, click on Account Settings, and Bank Accounts after that.
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For more information on Payments and Settlements, please check out the TikTok Shop dedicated page for Payout Rules & Settings.

Establishing a connection between TikTok Shop and SFCC

Prerequisites

  1. Register for a test shop: UK or USA (REQUIRED)
  2. Create test TikTok app account before SFCC onboarding call (REQUIRED)
  3. Install Social Channels Cartridge in SFCC Sandbox/Development environment (REQUIRED)
  4. Download and Install Latest Social Channels SFCC Cartridge (RECOMMENDED)
  5. Watch SFCC cartridge installation options video for developers (RECOMMENDED)
  6. Create a table to save all test credentials and store in safe place (RECOMMENDED)

Create TikTok Shop and Connect to Salesforce

  • In Business Manager, go to Merchant Tools > Social Channels > TikTok for Business
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  • Click Accept Terms
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  • Enter Salesforce B2C Commerce and TikTok details
  • Salesforce B2C Commerce Onboarding Details
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  • TikTok Onboarding Details
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  • Click Launch
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RECOMMENDED: Salesforce details and TikTok details should be consistent within the environment and Country Code MUST be set to US. Refer to the onboarding configuration table for the latest version.
  • Click Connect
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  • Select TikTok Shop
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  • Select Use phone / email / username to log in to the test TikTok app account
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RECOMMENDED: Create test TikTok app account before onboarding call. Document and store TikTok credentials in a safe place.
  • Select all and click Continue
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  • Select Log in under TikTok Shop account
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  • Enter existing TikTop Shop account credentials and click Confirm
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  • Click Continue
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  • Select Confirm
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  • Click Confirm
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  • Click Connect
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  • Connecting to TikTok Shop dialog will appear
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REQUIRED: Shop must be marked as Test before orders are placed. You MUST have your shop marked as TEST before any order are laced
Ensure Warehouse and Shipping template have been completed in Seller Center before moving forward
  • Click Go to Seller Center
USA ShopsUK Shops
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  • Red checkbox will appear upon compete setup
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  • Click Finish
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IMPORTANT: TikTok Shop must be approved before completing this step.
  • Select Maybe later to be redirected back to Salesforce Commerce Cloud Business Manager where you can see your connected TikTok application details
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IMPORTANT: TikTok Marketing can be set up at a later time and MUST be done in the production environment ONLY.
  • Send Shop Code for test TikTop Shop to TikTok Account Manager
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