💡 Feature Overview

Content studio is a new standalone tab within the TikTok Seller Center that serves as a dedicated hub for sellers to effortlessly create and post high-quality AIGC video content for their high-potential products.

• Create high-quality content with simple steps: Content studio leverages industry-leading AIGC models trained specifically on high engagement TikTok videos to automatically generate top-tier content. This ensures products are showcased through professional grade videos designed to mirror the style and pacing of the platform's most successful trends.
• Increase productivity and reach more customers: Content studio helps you identify high-potential products and guides you to create and publish more content in less time. This increased efficiency is ideal for staying relevant in a fast-moving marketplace, testing which products resonate most, and reaching a much broader audience with ease.

⚙️ Accessing Content studio

Tool availability

• Content studio is currently in an early testing phase and is available exclusively to a select group of sellers.

Entry Point to Content studio

• Eligible sellers can log in to the TikTok Shop Seller Center, select "LIVE & video" from the menu, and click the new "Content studio" tab.

---

📚 How to Use Content studio?

Part I: View and post pre-generated videos

• Content studio automatically generates videos featuring selected top-performing products. You can preview these videos and publish them to your TikTok Shop account with a single click.
• Click on a video to preview the content. You can hover over the video to access preview controls, including volume adjustment, play/pause, and the ability to provide feedback on the video quality via "thumbs up" and "thumbs down" buttons.
• When you are ready, click "Post to TikTok" to publish the video immediately. Video details (description, hashtags, and product links) are pre-filled by the AI. You can edit them before posting to your TikTok Shop account.

---

Part II: Generate videos for the products you select

• Content studio identifies platform trends to recommend high-potential products for you. Click "Generate video" to start creating and posting content in just a few steps, or click "AI video maker" to manually select products by yourself.

---

Part III: Post and manage AI-generated videos

Step One: View and manage AI-generated videos

• You can find all AI-generated videos in the "Video library" at the top of the page. To browse your full collection of video content, click "View all videos" to access the complete project library.
• To browse AI-generated videos, select one and click "View and post".
  • Click the "thumbs up" and "thumbs down" buttons below any video to help the system learn your preferences. If you dislike a video, please select a reason to help us improve future results.

Step Two: Regenerate videos

• If you don't like the available videos, you can either click "Regenerate videos" to instantly create new ones, or click "Edit settings" to adjust assets and prompts to create videos closer to your desired result.
  • Each regeneration costs 1 AI credit and creates 2-3 new videos by default. You receive a maximum of 10 AI credits per day.
  • Videos take an estimated 30-45 minutes to generate. You can close this window and track your progress later in the "Video library" on both "Content studio" and "Shoppable video" pages.

Step Three: Post AI-generated videos

• Once you find the video you like best, click "Post on TikTok" to publish it and reach more customers.
• Video details (description, hashtags, and product links) are pre-filled by the AI, but you can edit them before posting to your TikTok Shop account.

🏷️ FAQ

1. Who can have access to Content studio?
   • Content studio is currently in an early testing phase and is available only to a select group of sellers.
2. Which products are eligible for pre-generated videos?
   • Content studio automatically generates videos for select top-performing products, based on specific criteria, including product popularity, content scarcity, and customer purchase intent.
3. How many videos can I generate per day?
   • Content studio automatically generates videos for selected high-potential products. If you choose to manually generate new videos, each request costs 1 AI credit and produces 2-3 videos. Each account is reset to 10 AI credits daily (unused credits do not accumulate).
4. How many product links can be added to each video?
   • You can only link one product per video.
5. Can I select other accounts to post the AI-generated videos?
   • No, you can only post AI-generated videos to your official TikTok account currently.
6. Can I publish multiple videos from the AI-generated options?
   • No, you can only select and publish one video per linked product.
7. Can I schedule an AI-generated video to post at a later time?
   • No, scheduling is not currently supported for these videos.
8. Can AI-generated videos receive violation warnings even if they are created using official TikTok tools?
   • Yes, it is possible. To help prevent violations, always review the video carefully, ensure the correct product is linked, enable the "AI-generated content" toggle, and adhere to TikTok's Community Guidelines before posting.
9. Do videos created by Content studio guarantee good performance?
   • No. While Content studio helps you easily create high-quality content, it does not guarantee specific results after publication. Video performance is influenced by multiple factors, including TikTok Shop content policies, video quality, your account status, and market demand.