Custom Orders Policy
09/11/2025
Key Points:
These features are exclusive to seller-fulfilled (Seller Shipping) orders. They are not available for orders using the Fulfilled by TikTok (FBT) program.
- We offer Made-to-Order, Pre-Order, Backorder, and Custom Handling Time features to help qualified sellers manage different fulfillment timelines.
- Each feature has distinct eligibility and listing requirements, such as maintaining an active shop status, meeting a minimum Shop Performance Score, and working with an Account Manager.
- Sellers must follow strict guidelines for each feature, including clearly labeling product types, shipping within specified timeframes, and not misusing features for out-of-stock items.
- This policy does not cover standard orders, which have a dispatch SLA of 2 business days. Please refer to the Fulfillment Policy to learn more about standard order dispatch and delivery expectations.
Made-to-Order Products
Made-to-order products are manufactured after a purchase order is received. They are not buyer-customized products and can be resold if returned.Eligibility Criteria
TikTok Shop's made-to-order feature is only available to select qualified sellers. To qualify, sellers must:- Have an active Account Manager.
- No longer be in the shop probation period.
- Maintain an "Active" shop status.
- Do not have the pre-order feature.
- Achieve and maintain a Shop Performance Score (SPS) ≥ 3.
Listing Requirements
Before listing a made-to-order product, sellers must:- Ensure the product listing is completely new to the seller's TikTok Shop store.
- Clearly state in the title and description that the product is made-to-order.
- For example, "[Made-to-Order] Halloween Graphic T-Shirt"
- Use a standardized production method or offer limited variations (e.g., size, color, quantity).
Permitted Categories
The table below lists the approved made-to-order product categories on TikTok Shop. Products listed in these categories must comply with all other TikTok Shop policies, including the Prohibited Products Policy and the Restricted Products Policy.Industry Category | Permitted Made-to-Order Product Categories |
Fashion Accessories | Clothes Accessories, Costume Jewelry & Accessories, Hair Accessories |
Kitchenware | All products under Kitchenware |
Menswear and Womenswear | All products under Menswear & Womenswear |
Books, Magazines, & Audio | All products under Books, Magazines, & Audio |
Computers & Office Equipment | All products except hardware computers |
Furniture | All products under Furniture |
Home Improvement | All products under Home Improvement |
Home Supplies | All products under Home Supplies |
Luggage & Bags | All products under Luggage & Bags |
Pet Supplies | All products except oral products |
Phones & Electronics | Only Cases |
Shoes | All products under Shoes |
Sports & Outdoor | All products under Sports & Outdoor |
Textiles & Soft Furnishings | All products under Textiles & Soft Furnishings |
Tools & Hardware | All products under Tools & Hardware |
Pre-Order Products
Pre-order products are purchased before they are available and fulfilled at a later date. Payment is pre-authorized at the time of transaction and captured during shipment.Eligibility Criteria
TikTok Shop's pre-order feature is only available to select qualified sellers who meet the following:- Have an Account Manager.
- No longer be in the shop probation period.
- Maintain an "Active" shop status.
- Do not have the made-to-order feature.
- Achieve and maintain a Shop Performance Score (SPS) ≥ 4.
Listing Requirements
Before listing a pre-order product, sellers must:- Ensure the product listing is completely new to the seller's TikTok Shop store. This does not include previous versions or models of the product.
- Clearly state in the title and description that the product is for pre-order.
- For example, "[Pre-Order] Fantasy Dragon Figurine"
- Ensure the product is not available for purchase in your shop until the specified shipment date.
- Set the product release date between 3 - 60 days when creating the pre-order listing.
- Ship the product within 1 business day of the pre-order closure date.
- Do not use the pre-order feature for temporarily out-of-stock or backordered items.
Backorder Products
Backorder products are currently out of stock but can be shipped after a short delay. Sellers take orders for these products and ship them once they are restocked.Eligibility Criteria
TikTok Shop's backorder feature is only available to select qualified sellers. To qualify, sellers must:- Have an active Account Manager.
- No longer be in the shop probation period.
- Maintain an "Active" shop status.
- Achieve and maintain a Shop Performance Score (SPS) ≥ 4.
Listing Requirements
Before listing a backorder product, sellers must:- Enable the backorder feature for only one SKU (e.g., different size or color) per listing. If any SKU is set to backorder, the entire listing is considered a backorder listing.
- Ship backorder products within 2-15 business days of order placement.
- For fashion category sellers, ship backorder products within 2-21 business days of order placement.
Custom Handling Time Products
Custom Handling Time is a feature available for in-stock products that take up to 7 business days to ship.Eligibility Criteria
TikTok Shop's custom handling time feature is only available to select qualified sellers that meet the following:- Have an active Account Manager.
- No longer be in the shop probation period.
- Maintain an "Active" shop status.
- Achieve and maintain a Shop Performance Score (SPS) ≥ 3.5.
Listing Requirements
Before listing a SKU (e.g., a product variation like a specific size, color, or style) with custom handling time, sellers must:- Enable customer handling time for each SKU that requires it.
- Ship products within 3-7 business days of order placement.