Key Points:

• Seller-Fault Cancellation Rate (SFCR) metric is used to evaluate the quality of a seller's fulfillment process and product shipping. A high rate of cancellations due to seller issues indicates fulfillment quality issues.
• Seller Requirement: Maintain an SFCR of less than or equal to 2.5%.
• You can check SFCR performance on your Fulfillment Analytics page or on the Metric diagnostic tool page in Seller Center. (Click the links here to jump straight to these pages in your Seller Center)

SFCR represents the percentage of confirmed orders placed within the evaluation period that were cancelled due to the seller's fault. It's used to evaluate the quality of a seller's fulfillment process. If a seller has a high rate of seller-fault cancellations, it indicates an issue with the efficacy and quality of a seller's fulfillment process.
Per our Fulfillment Policy, all sellers are required to maintain an SFCR of less than or equal to 2.5%.

What's Considered a Seller-Fault Cancellation?

NOTE: Creator sample orders are NOT included in SFCR calculations.

How Seller-Fault Cancellation Rate (SFCR) Impacts Your Shop

SFCR is one of the core four metrics used to evaluate a shop's fulfillment performance and shop health. The four core performance metrics, based on TikTok Shop's Fulfillment Policy, are:

• Valid Tracking Rate (VTR)
• Late Dispatch Rate (LDR)
• On-Time Delivery Rate (OTDR)
• Seller-Fault Cancellation Rate (SFCR)

Your SFCR directly impacts your Shop Performance Score (SPS). Your SPS is calculated based on three performance factors:

1. Product Satisfaction
2. Fulfillment and Logistics
3. Customer Service

Every shop's fulfillment and logistics performance is calculated using the OTDR and SFCR metrics. So a strong SFCR helps to improve your overall SPS.

Seller-Fault Cancellation Rate (SFCR) Violations

When a shop's SFCR does not meet the policy expectations of equal to or less than 2.5%, enforcement actions will be imposed.
Under the Seller Enforcement Policy, these violations can include, but are not limited to, Account Health Rating (AHR) point deductions, decreased visibility, extended settlement period, or order volume limits for your shop.
Additionally, the more SFCR violations a shop gets, the stricter the enforcement actions imposed will become.

How Seller-Fault Cancellation Rate (SFCR) Is Calculated

Seller Fault Cancellation Rate (SFCR) = Number of orders canceled due to seller's fault / Number of all orders in the To Ship - Awaiting Shipment stage in that period. NOTE: Fulfilled by TikTok (FBT) orders are counted in the total number of confirmed orders during a period. However, FBT orders are excluded from the number of answers canceled due to seller's fault.

Example

Number of orders in the To Ship - Awaiting Shipment stage during the evaluation period = 200
Out of the above, number of non-FBT orders cancelled by the seller OR number of orders autocancelled due to above mentioned issues = 10

1. 10 / 200 = 0.05
2. 0.05 x 100 = 5%

SFCR = 5%
If you believe your SFCR is inaccurate, you can request an appeal.

Seller-Fault Cancellation Rate (SFCR) Appeals

Sellers bear responsibility for providing clear, verifiable, and original evidence. Claims relying solely on documents that cannot be independently verified are less likely to be accepted.A SFCR enforcement can be appealed based on the following rules:

• Each SFCR enforcement can only be appealed twice.
• Initial appeal must be submitted within 30 days of the enforcement message. If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of initial appeal rejection.

Accepted Appeal Scenarios

To appeal a SFCR violation, it must meet one of the acceptable appeal scenarios listed below.

1. Customer-requested cancellation: The order cancellation request was initiated by the customer. The customer either requested the cancellation by themselves or was unable to cancel it from their end.
2. Address is marked undeliverable by the carrier: The order cancellation was required because the customer provided an undeliverable address.
3. Order was dispatched prior to the auto-cancellation cut-off SLA: The order was auto-cancelled due to the tracking status on the TikTok Shop not being updated before the auto-cancellation SLA cut-off.
4. Warehouse Disruptions: The order cancellation was due to the overseas warehouse stopping service due to unexpected reasons, such as natural disasters or labor strikes, that caused the order tracking information to fail to be updated before the auto-cancellation SLA cut-off.
5. Technical issue on the TikTok Shop platform: The order cancellation was the result of technical issues with Seller Center that prevented order tracking information from being updated. The technical issue must persist and remain unsolved until after the auto-cancellation SLA cut-off.
6. Seller ERP or ISV technical issue: The order cancellation was due to an order sync issue caused by a system error with a seller's ERP or ISV that canceled orders from the seller's end.
7. Test Orders: The order cancellation is part of a seller testing the transaction process on the platform for their shop. Orders placed for testing purposes should be cancelled on the customer side, not the seller side. A maximum of 30 test orders per shop. Appeals will be rejected for more than 30 orders.

How to See Your Seller-Fault Cancellation Rate (SFCR)

You can view your SFCR in two different places in Seller Center:

• Shop Performance Score page
• Fulfillment Analytics page

Shop Performance Score (SPS)

1. In Seller Center, click on Account health
2. Click Shop Performance Score
3. Scroll down to Improve these metrics to elevate your score and then click the Analyze performance in the Fulfillment & logistics section .

To go straight to your Metrics diagnostic tool in Seller Center, click here.

Fulfillment Analytics Page

1. Click on Analytics
2. Click on the Post purchase tab
3. Then click on the Fulfillment tab

Want to see your shop's SFCR? Click here to go straight to your Fulfillment Analytics page in Seller Center. To learn more about your Fulfillment Analytics page, you can refer to our Guide to Fulfillment Analytics Page article.

Best Practices for Improving Your Seller-Fault Cancellation Rate (SFCR)

1. Maintain accurate inventory levels, do not inflate inventory, and avoid cancellations caused by stock shortages or delayed shipments.
2. Set the appropriate price and avoid cancellations due to pricing inaccuracies.
3. Make sure to have accurate product listings that meet compliance requirements. Upload any necessary compliance documentation to the Qualification Center in a timely manner.
4. Try out the Fulfilled by TikTok (FBT) program. Since TikTok Shop will handle the entire dispatch and delivery process, these orders are exempt from SFCR calculations.
5. If eligible, try out our seller fulfillment tools!
   • Backorder: Extend the handling time from 3-15 days for products that are temporarily out of stock but can be shipped with only a minor delay.
   • Custom Handling Time tool: Extend the handling time from 2 business days to up to 7 business days, for in-stock products that require additional handling time to ship. This

Frequently Asked Questions (FAQs)

What are auto-cancellation SLAs?

SLAs are the maximum number of business days for an order to reach a specific stage in the fulfillment/shipping process. Unless specified by the customer, TikTok Shop will automatically cancel an order if it does not reach the To Ship - Awaiting Collection status within the designated SLAs.

What if I believe my SFCR is inaccurate?

When you review the tickets for SFCR violations, you will see the option to appeal.
Before submitting the appeal, TikTok Shop will direct you to download a list of all the tracking numbers submitted within the designated time period. Be sure to download the list and identify the orders that were flagged as having tracking number issues.
You will then need to prepare the required evidence (outlined above in the Appeal Requirements section) for each of the tracking numbers that were incorrectly flagged as invalid.

How can I improve my SFCR?

1. Maintain accurate inventory levels, do not inflate inventory, and avoid cancellations caused by stock shortages or delayed shipments.
2. Set the appropriate price and avoid cancellations due to pricing inaccuracies.
3. Make sure to have accurate product listings that meet compliance requirements. Upload any necessary compliance documentation to the Qualification Center in a timely manner.
4. Try out the Fulfilled by TikTok (FBT) program. Since TikTok Shop will handle the entire dispatch and delivery process, these orders are exempt from SFCR calculations.