Key Points:

• This policy explains the enforcement actions TikTok Shop may take if creators violate our policies or fail to meet performance standards.
• Creators can appeal violations within 30 days. If an appeal is approved, the enforcement action will be removed.
• Ensure you also follow our Creator Health Rating (CHR) Policy. It explains how points are earned or lost based on content quality and policy compliance.
• Repeated policy violations may lead to the removal of your e-commerce permissions. This can happen even if your CHR points are within acceptable limits.

This policy explains how TikTok Shop addresses content and behavior violations by creators. Enforcement actions may be taken when creators fail to meet policy or performance requirements.

When Enforcement May Occur

TikTok Shop may take enforcement action against a creator if they:

• Violate TikTok Shop’s policies or community guidelines when posting or promoting products
• Attempt to bypass platform rules or manipulate features. This may include, but is not limited to:
  • Miscategorizing content
  • Engaging in fake engagement
  • Using multiple accounts to avoid enforcement
• Are involved in severe violations uncovered or reported by public media, user reports, or complaints
• Engage in illegal behavior that causes or may cause actual damage or adverse effects to TikTok Shop
• Repeatedly posting content that violates our policies may lead to enforcement actions on your account. This applies to a range of violations, including but not limited to:
  • Misleading Promotions
  • Low Quality Content
  • Weight Management
  • Medical Claims
  • Unoriginal Content
• Are bound to shops that violate our Content Policies or Community Guidelines

Note: Enforcement actions may be taken immediately for severe violations. This includes suspensions or the removal of your account from our platform.
Creators who commit the same policy violation 6 times within a 90-day period may have their e-commerce permissions removed immediately, and their commissions frozen, regardless of their Creator Health Rating (CHR) points.

What Enforcement Can Look Like

TikTok Shop may take one or more enforcement actions based on how severe and frequent the issue is:

• Content Removal: Videos that violate policy may be taken down.
• Access Restrictions: Creators may lose access to product features (e.g., tagging or linking products).
• Monetization Suspension: Creators may be restricted from earning commissions.
• Feature Limitations: Additional platform features may be disabled.
• Account Restrictions or Removal: In serious or repeated cases, creators may be permanently removed from TikTok Shop.
• Freezing Payments: TikTok Shop may permanently freeze all payments, including deposits and promotional fees
• Removing Account Information: TikTok Shop may remove creator account details from the platform.
• Suspensions on Video, Live, and Product Showcases: Creators may face suspensions on these features.
• Legal Action: TikTok Shop may initiate legal proceedings in response to violations.
• Reporting to Authorities: TikTok Shop may report violations to relevant governmental or regulatory authorities.

How Creators Are Notified

When enforcement occurs, creators will be informed through their TikTok inbox under Monetization. They will also receive a weekly reminder to review their personalized Account Health Report. This notice typically includes:

• The reason for the enforcement
• What action was taken
• Whether the action is temporary or permanent

Violation Records

You can review your violation history and overall account health on your Creator Health Rating (CHR) page.

• TikTok Shop violations occur when short videos or LIVEs don't comply with TikTok Shop content policies. These may include:
  • First-time warnings that don't affect your CHR
  • Repeated violations that may lead to
    • Point deductions
    • Milestone enforcement actions
    • Account deactivation
• General violations are related to TikTok’s Community Guidelines. These do not affect your CHR but may result in video removal or account warnings.

Review your violation records regularly. This helps you find areas to improve, take the right actions, and avoid future violations. See the Best Practices section below for common issues and resolution tips.

Withholding Creator Commissions

• Suspend the creator's account
• Withhold creator commissions for up to 90 days

TikTok Shop will permanently withhold commissions if a creator engages in:

• Deceptive activity
• Abusive activity
• Fraudulent activity
• Illegal activity

Commission Fund Freeze Due to Policy Violations

If a creator violates the Creator Terms of Use, TikTok Shop will freeze the commissions tied to their account. If the creator is associated to an agency, that agency’s commission split will also be blocked during the freeze.
Creators have 30 calendar days from the enforcement date to submit an appeal. This can be seen in the Violations section of the Creator Health Record.
If an appeal isn't submitted on time or it gets denied, the frozen commissions may be forfeited.
If the appeal is approved, the freeze may be lifted. If an appeal isn't submitted on time or it gets denied, the frozen commissions may be forfeited.
To view the amount deducted, open TikTok Studio > Tools > Monetization > Balance > Earning History. Deducted amounts appear under violations.

Understanding Affiliate Creator Product Eligibility

An Affiliate Creator can promote products in their videos, live streams, or showcases. Their access to certain products depends on their Creator Health Rating (CHR). Creators with low scores may face promotion restrictions. This helps maintain a safe and trustworthy experience for both creators and customers.Some product types also require Affiliate Creators to meet specific eligibility criteria, including:

• Creator Health Rating (CHR)
• Promotion Performance Score (PPS)

If you cannot promote a product, you may not meet the current score or performance thresholds. For more information, see Affiliate Creator Product Selection Policy.

Appeals

Depending on the violation, you may be able to appeal an enforcement action. This can be done through the violation ticket you receive. Appeals are not accepted for milestone enforcement actions.We will investigate the case and take corrective action where applicable.
Appeal rules

• Only one appeal may be submitted per violation.
• Appeals must be submitted within 30 days of enforcement.
• If you successfully appeal, any associated enforcement will be removed. We will also restore your privileges.
• Decisions made by TikTok Shop are final once the appeal process is complete.
• Appeals submitted after the 30-day period will not be reviewed.

Appeal requirementsYou are responsible for:

• Collecting and submitting all relevant supporting documents.
• Clearly explaining why the enforcement action was made in error.
• Providing any additional information requested by TikTok Shop.

Submitting an appeal does not guarantee reversal of the enforcement. It does ensure that TikTok Shop will conduct a thorough review of your case. We will take into account all submitted materials.
Refer to the How to Submit Creator Appeals article for full instructions.

Best Practices

To maintain a healthy creator account, avoid behaviors that result in violations. Below are common examples of TikTok Shop and general violations:
TikTok Shop Violations (Common Examples)

• Creating low-quality content
• Creating misleading content
• Promoting products using irrelevant or unoriginal content
• Redirecting viewers of your content away from TikTok Shop
• Hosting gambling, auctions, or gamification activities in your content

General Violations (Common Examples)

• Creating violent or hateful content
• Using dangerous activities as clickbait
• Creating risky weight management content

Use these features to prevent violations:

• Video Pre-Check Tool: The Video Pre-Check Tool helps you find content issues before posting videos. For instructions, see How to Use the Video Pre-Check Tool.
• Product Selection Risk Reminder: Binding a product to your content will show a reminder about common violations. Tap Avoid content violations to view the full reminder. From there, you can open a quick link to our policies and see detailed best practices.