Key Points:

• This policy outlines the broader enforcement actions TikTok Shop may take when creators violate our policies or do not meet performance standards.
• Creators can appeal violations within 30 days. If an appeal is approved, the enforcement action will be removed.
• Ensure you also comply with our Creator Health Rating (CHR) Policy. It explains how points are earned or lost based on content quality and policy compliance.
• Repeated policy violations may lead to the removal of your e-commerce permissions, even if CHR points remain within acceptable limits.

The information below explains how TikTok Shop addresses content and behavior violations by creators. Enforcement actions may be taken when creators fail to meet policy or performance requirements.

When Enforcement May Occur

TikTok Shop may take enforcement action against a creator if they:

• Violate TikTok Shop’s policies or community guidelines when posting or promoting products
• Attempt to bypass platform rules or manipulate features (e.g., miscategorizing content, engaging in fake engagement, or using multiple accounts to avoid enforcement)
• Are involved in severe violations uncovered or reported by public media, user reports, or complaints
• Engage in illegal behavior that causes or may cause actual damage or adverse effects to TikTok Shop
• Repeatedly posting content that violates our policies may lead to additional enforcement actions on your account. This applies to a range of violations, including but not limited to Misleading Promotions, Low Quality Content, Weight Management, Medical Claims, Unoriginal Content etc.
• Are bound to shops that violate our Content Policies or Community Guidelines

Note: Enforcement actions may be taken immediately for severe violations, including suspensions or the removal of your account from our platform. Creators who reach the maximum number of repeated policy violations within a 90-day period may have their e-commerce permissions removed immediately, regardless of their CHR points.

What Enforcement Can Look Like

Depending on the severity and frequency of the issue, TikTok Shop may take one or more of the following actions:

• Content Removal: Videos that violate policy may be taken down.
• Access Restrictions: Creators may lose access to product features (e.g., tagging or linking products).
• Monetization Suspension: Creators may be restricted from earning commissions.
• Feature Limitations: Additional platform features may be disabled.
• Account Restrictions or Removal: In serious or repeated cases, creators may be permanently removed from TikTok Shop.
• Freezing Payments: TikTok Shop may permanently freeze all payments, including deposits and promotional fees.
• Removing Account Information: TikTok Shop may remove creator account details from the platform.
• Suspensions on Video, Live, and Product Showcases: Creators may face suspensions on these features.
• Legal Action: TikTok Shop may initiate legal proceedings in response to violations.
• Reporting to Authorities: TikTok Shop may report violations to relevant governmental or regulatory authorities.

How Creators Are Notified

When enforcement occurs, creators will be informed through their TikTok inbox under Monetization. You will also receive a weekly reminder to review their personalized Account Health Report. This notice typically includes:

• The reason for the enforcement
• What action was taken
• Whether the action is temporary or permanent

Violation Records

You can review your violation history and overall account health on your Creator Health Rating (CHR) page.

• TikTok Shop violations occur when short videos or LIVEs do not comply with TikTok Shop content policies. These may include:
  • First-time warnings that do not affect your CHR
  • Repeated violations that may lead to point deductions, milestone enforcement actions, or account deactivation.
• General violations are related to TikTok’s Community Guidelines. These do not affect your CHR but may result in moderation actions such as video removal or account warnings.

Review your violation records regularly. This helps you find areas to improve, take the right actions, and avoid future violations. See the Best Practices section below for common issues and resolution tips.

Withholding Creator Commissions

If TikTok Shop determines that a creator has violated our policies, we reserve the right to:

• Suspend the creator's account
• Withhold creator commissions for up to 90 days

If the creator account is found to have engaged in deceptive, abusive, fraudulent, or illegal activity, TikTok Shop will permanently withhold all commissions from the creator's account.

Commission Fund Freeze Due to Policy Violations

When a creator violates the Creator Terms of Use, TikTok Shop will freeze the commission funds tied to their account. If the creator is associated with an agency, commission splits to that agency will also be blocked during the freeze.Creators have 30 calendar days from the enforcement date to submit an appeal. This can be seen in the Violations section of the Creator Health Record.If the appeal is approved, the freeze may be lifted. If no appeal is submitted within this timeframe or if the appeal is denied, the frozen commissions may be forfeited.To view the amount deducted, open TikTok Studio > Tools > Monetization > Balance > Earning History. Deducted amounts appear under violations.

Understanding Affiliate Creator Product Eligibility

• Creator Health Rating (CHR)
• Promotion Performance Score (PPS)

If you cannot promote a product, you may not meet the current score or performance thresholds. For more information, see the Affiliate Creator Product Selection Policy.

Appeals

If you believe an enforcement action was taken in error, you may file an appeal through the corresponding violation ticket. Appeals are not accepted for milestone enforcement actions.
We will investigate the case and take corrective action where applicable.
Appeal rules

• Only one appeal may be submitted per violation.
• Appeals must be submitted within 30 days of enforcement.
• If your appeal is successful, any associated enforcement will be removed and privileges restored.
• Decisions made by TikTok Shop are final once the appeal process is complete.
• Appeals submitted after the 30-day period will not be reviewed.

Appeal requirementsYou are responsible for:

• Collecting and submitting all relevant supporting documents.
• Clearly explaining why the enforcement action was made in error.
• Providing any additional information requested by TikTok Shop.

Submitting an appeal does not guarantee reversal of the enforcement. It does ensure that TikTok Shop will conduct a thorough review of your case, taking into account all submitted materials.
Refer to the How to Submit Creator Appeals article for full instructions.

Best Practices

To maintain a healthy creator account, avoid behaviors that commonly result in violations. Below are common examples of TikTok Shop and general violations:TikTok Shop Violations (Common Examples)

• Creating low-quality content
• Creating misleading content
• Promoting products using irrelevant or unoriginal content
• Redirecting viewers of your content away from TikTok Shop
• Hosting gambling, auctions, or gamification activities in your content

General Violations (Common Examples)

• Creating violent or hateful content
• Using dangerous activities as clickbait
• Creating risky weight management content

Use these features to prevent violations:

• Video Pre-Check Tool: The Video Pre-Check Tool helps you find content issues before posting videos. For instructions, see the How to Use the Video Pre-Check Tool article.
• Product Selection Risk Reminder: Binding a product to your content will show a reminder about common violations. Tap Avoid content violations to view the full reminder. From there, you can open a quick link to our policies and see detailed best practices.