How Does Product Card Diagnosis Work? - Content Operations

Overview

The Product Card Diagnosis feature is an effective way to analyze if a product card is performing well or requires optimization. And these optimizations are triggered by three different factors. In this document, we will review factor #2 and why it plays a part in the overall performance of your store.
Access: Data Analytics > Product Card > Performance

Factor #2: Content Operation

• What it means: Apart from platform activities and advertising, another effective way to drive traffic and exposure to product cards is by using engaging video content as well as collaborating with creators.
• Why it is important: Engaging video content keeps potential buyers interested and drawn to your store. It creates an interactive element that allows you to sell your products using a more personalized and human approach.
• How to optimize:
  • Method #1:
    • Head to Seller Center->Analytics->Live tab
    • Here you can analyze your livestream performance data traffic conversion of each channel, and figure out gaps and insights on where to improve it.
      
• Method #2:
  • Head to Data Analytics->Traffic->Video tab->Video Inspiration
  • Similarly, here you can browse through top performing videos sorted by different rankings and categories, and get ideas on how to improve your own video content.
    
    
• Method #3
  • Working with creators in the early stages of a store can effectively drive sales – begin with small to medium-sized creators. You can also select those who are suitable for your category or based on their number of fans and videos. With TikTok Affiliate Collaborations, you can identify creators who are right for your business and invite them to promote your products to generate sales.