Tiktok Shop Academy

How Does Product Card Diagnosis Work? - Enhance Competitiveness

05/07/2024

Applies to:United States
Product Analytics

AI Summary

Enhance Competitiveness focuses on making product cards more appealing through stronger images, titles, descriptions, pricing, promotions, brand trust, and service quality. It affects sellers reviewing Product Card Performance in Data Analytics > Product Card > Performance. Improve main images, add videos and SKU images, keep titles over 25 characters, include brand info, optimize discounts and COD, and monitor negative reviews and return rate to strengthen buyer trust and conversion.

Overview

The Product Card Diagnosis feature is an effective way to analyze if a product card is performing well or requires optimization. And these optimizations are triggered by three different factors. In this document, we will review factor #3 and why it plays a part in the overall performance of your store.
Access: Data Analytics > Product Card > Performance

Factor #3: Enhance Competitiveness

  • What it means: This involves appearance, basic information, advantages, and overall image pertaining to a product and store. This could be the product's image, description, promotions, the store's reviews, and other similar attributes. The overall goal is to make your product as appealing as possible to potential buyers.
  • Why it is important: Before making a purchase, buyers will be drawn by a few attributes: the attractiveness of the product, adequate information, store reviews, and more.
  • How to optimize:
DescriptionOptimizeCore Factors
DisplayBuyers judge a product at first glance; primarily from the product’s main image, details page, and its basic information.
  1. Solve the buyer's concerns
  2. Know who is watching the details
  3. Structure should be reasonable
  1. Optimization for main images:
  2. Requirements for the main image: preferably a white background, complete, non-overlapping, non-repetitive, and without Chinese characters.
Suggested optimizations: add videos, pixel size greater than 1200 x 1200, and at least 3 images
  1. Optimization for titles:
  2. Titles should be longer than 25 characters.
Avoid repeating words in titles.
  1. Optimization for descriptions:
  2. Check if there are images included in the description area.
  3. Other optimizations:
  4. It is recommended to add different images to SKU variations of the current product.
Consider increasing stock for certain SKUs.
The product should be associated with brand information.
BenefitsAfter buyers enter the details page, the core factors that affect the order are whether the cost-effectiveness of the product is high, if there’s an advantage in price compared to peers, if there are eye-catching activities, and whether Cash on Delivery is supported.
  1. Appropriate price comparison, maintain quality
  1. In-store activities
    image
    1. Product discount
    2. Flash deal
    3. Shipping fee discount
    4. Coupon
    5. Buy More Save More
  2. Cash on Delivery
TrustBuyers will understand the product’s brand when comparing. Products with brand certification are usually more likely to gain trust, and other users' evaluations of the current product are also more likely to gain user recognition.
  1. Authorized brands gain trust
Improve service and retain customers
  1. Brand:
    1. In-store brand authorization
image
image
  1. Product setting based on brand
    image
  1. Review and services
    1. Pay attention to your Negative Review: NRR Rate
    2. Pay attention to your Returns: high return rate
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