2026 Deals for You Days (DFYD) Creator Campaign Guide
Key Points
- The 2026 DFYD strategy introduces standardized campaign eligibility, protection measures, and enforcement controls across creator participation.
- Creator participation is evaluated using Creator Health Rating (CHR), Promotion Performance Score (PPS), and additional quality and compliance indicators
- To help ensure campaign readiness, participants should review applicable requirements and prepare their content and product listings ahead of the campaign.
What Is DFYD?
Deals For You Days (DFYD) is a major TikTok Shop campaign designed to connect creators with a larger audience while promoting high-quality shopping experiences.By participating, creators can increase visibility, drive sales, and earn more commission. This guide covers everything you need to know to join the campaign, maximize your performance, and make the most of this opportunity.
Creator Eligibility & Enrollment
Creator Types: Are You Eligible to Join?To help ensure a positive campaign experience, creators must meet certain eligibility requirements. Eligibility criteria vary by creator type.
How to Join and Check Your Status
Ready to participate? Head to the campaign section in your TikTok Shop creator tools or Seller Center, find the Deals For You Days (DFYD) campaign card, and follow the registration steps.The campaign page will show whether your account and products are currently eligible and will keep you updated on your participation status throughout the campaign.
Keeping Your Spot: Tips for SuccessMaintaining your eligibility is key to maximizing your campaign earnings. Here are a few tips:
- Monitor Your CHR: Regularly review your Creator Health Rating (CHR) in your account dashboard. Address any violations or account issues promptly to help maintain a healthy score.
- How to improve your PPS: The Promotion Performance Score (PPS) is a dynamic score ranging from 0 (lowest) to 5 (highest) that is updated daily. It evaluates a creator's ability to select high-quality products and create high-quality content, reflecting the overall quality of their promotions.
Monitoring Performance During the Campaign
To help maintain a high-quality campaign experience, creator performance is monitored throughout the campaign.- Warning Notifications: If you are an Affiliate Creator and your PPS falls within the [3.0, 3.5] range, you will receive an initial notification. This serves as an early reminder that your score is approaching the minimum eligibility threshold and should be improved to maintain campaign participation.
- Campaign Removal: Participants may be removed from the campaign if their eligibility metrics fall below the required thresholds.
- Affiliate Creators: Removal may occur if your Creator Health Rating (CHR) falls to 150 or below, or if your Promotion Performance Score (PPS) falls below 3.0.
- Merchant-Type Creators: Removal may occur if your Creator Health Rating (CHR) falls to 150 or below.
Experiencing an Issue?
If you're removed from the campaign or have questions about your eligibility, we're here to help.- Re-apply: If you were removed due to performance metrics, focus on improving your Creator Health Rating (CHR) or Promotion Performance Score (PPS). Once you meet the applicable eligibility requirements, you may be eligible to participate in future campaigns.
- Get Support: If you have questions about your eligibility or encounter any issues, contact the official Seller or Creator Support team. They can provide guidance and help address campaign-related concerns.
Product Setup Tips (For Creators Working with Sellers)
If you're collaborating with a seller for DFYD, strong coordination can help ensure a smooth campaign experience. Consider sharing the following best practices with your seller partners:- Create Product Listings Early: Sellers should create new product listings (PIDs) at least 2 weeks before the campaign begins. They can set the inventory to "0" to keep it hidden until launch day. This gives the system time to review and approve the product.
- Test New Products in Advance: Avoid last-minute surprises by testing new or promotional products several days before a LIVE event. Early testing can help identify and resolve potential issues before launch.
- Don't Deactivate Products: Deactivating a product is different from temporarily hiding it. Product deactivation may impact campaign visibility and could affect campaign performance.
Campaign Best Practices for Creators
The guidance below provides a few recommended best practices to help participants prepare for and navigate the campaign successfully.Content Best Practices:To help maintain a positive and compliant campaign experience, creators should follow these content best practices:
- Avoid Sensitive Topics: Refrain from content focused on political issues, political campaigns, or other highly sensitive topics that may distract from the shopping experience.
- Avoid Inappropriate Content: Do not include crude, vulgar, graphic, sexually explicit, or otherwise disturbing content in campaign-related promotions.
- Do Not Target Minors: Campaign content should not be primarily directed toward children or encourage purchases by minors.
- Counterfeit / Intellectual Property Rights: Only promote authentic products and content that you are authorized to use. Do not use unlicensed logos, trademarks, copyrighted characters or other protected intellectual property.
- Examples of sensitive content to avoid: Footage from political rallies, videos that focus on shocking real-world injuries, explicit adult or sexual content, and other material that may create safety, trust, or brand-suitability concerns.
- Be Truthful: Ensure all product claims are accurate, substantiated, and consistent with the information provided by the seller. Don't make promises you can't keep!
- Avoid Medical Claims: Do not claim that a product can diagnose, treat, cure, mitigate, or prevent any disease or medical condition.
- Weight-Loss Claims: Weight-loss and weight-management claims are highly restricted on TikTok Shop.
- Use Seller-Provided Information: When discussing a product, rely on the information provided on the official product detail page or by the seller. Avoid making unsupported claims or assumptions about product performance, benefits, or features.
Product Listing Best Practices:
- Prepare Product Listings Early
- Create new product listings (PIDs) and product variations at least two weeks before the campaign launch.
- Inventory can temporarily remain at 0 while moderation reviews and system checks are completed.
- Test Product Listings in Advance
- Test new or surprise PIDs several days before campaign launch
- Avoid testing products immediately before major LIVEs
- Temporary low inventory levels may be used during testing to help avoid unintended product exposure.
- Avoid Product Listing Deactivation
- Deactivating product listings may disrupt:
- Campaign registration
- Product analytics
- Product visibility
- LIVE linking functionality
- Whenever possible, sellers should use inventory controls instead of deactivating product listings.
- Deactivating product listings may disrupt:
Product Claim Best Practices:
Creators are responsible for ensuring that all product claims are truthful, supportable, and compliant with TikTok Shop policies.- Common Compliance Areas:
- Medical claims
- Weight-loss and weight-management claims
- Content targeting minors
- Fundraising-related content
- Redirecting traffic off-platform
- Unsupported or exaggerated claims
- Best Practices for Creators
- Use product information directly from official seller listings.
- Avoid making exaggerated, unsupported claims.
- Focus on demonstrating product features and functionality rather than making unrealistic promises.
- Avoid absolute statements such as "100% effective" unless they are appropriately substantiated.
IPR & Counterfeit Compliance
- Suspected Infringement (SI) Tags:
- Counterfeit and Intellectual Property Violations
- Counterfeit products
- Unauthorized use of logos or trademarks
- Unlicensed characters, music, or other protected brand assets
💡Quick FAQs
Why can a creator fail eligibility?
Eligibility may be affected by factors such as:
- Creator Health Rating (CHR) below the required threshold
- Promotion Performance Score (PPS) below the required threshold
- Additional eligibility, compliance, or risk indicators identified by the platform, at its sole discretion
What is the Promotion Performance Score (PPS)?
Promotion Performance Score (PPS) is a dynamic score ranging from 0 (lowest) to 5 (highest) that evaluates a creator's ability to:
- Select high-quality products
- Create high-quality content
Why is my PPS "NULL" or unavailable?
A NULL PPS usually means there isn't enough recent activity to generate a reliable score yet. Continue creating eligible affiliate content and driving orders. Once sufficient activity is recorded, your PPS will be calculated automatically.
To receive a PPS, affiliate creators must meet at least one of the following activity thresholds within the last 30 days:
To receive a PPS, affiliate creators must meet at least one of the following activity thresholds within the last 30 days:
- 5+ delivered orders
- 6+ videos posted
- 3+ livestreams hosted
I was in the initial "Warning" zone. What should I do?
Focus on improving your PPS by creating engaging content, selecting products that align with your audience’s interests, and using effective calls to action.
Your PPS is calculated using two equally weighted components: Product Selection Score (50%) and Content Score (50%). Improving either component can help increase your overall PPS.
Improve your Product Selection Score
Your PPS is calculated using two equally weighted components: Product Selection Score (50%) and Content Score (50%). Improving either component can help increase your overall PPS.
Improve your Product Selection Score
- Promote products with higher Product Scores.
- Generate more orders from high-scoring products to strengthen your Product Selection Score.
- Publish more high-quality short form videos.
- Stream consistently and for longer durations.
- Avoid policy violations, as compliant content contributes positively to your score.
Can I appeal if I'm removed from the campaign?
If you believe there has been an error, you may contact Seller or Creator Support for assistance.
Please note that removals resulting from eligibility or performance metrics, such as Creator Health Rating (CHR) or Promotion Performance Score (PPS), are generally not eligible for appeal. In these cases, creators are encouraged to focus on improving their metrics to qualify for future campaign opportunities.
Please note that removals resulting from eligibility or performance metrics, such as Creator Health Rating (CHR) or Promotion Performance Score (PPS), are generally not eligible for appeal. In these cases, creators are encouraged to focus on improving their metrics to qualify for future campaign opportunities.
A product I want to promote has a strike-through price, but another one doesn't. Why?
Strike-through pricing appears when a seller offers a campaign or promotional price that is lower than the product's regular selling price. If a product does not have an active discount or promotion, a strike-through price may not be displayed.
Can a Seller Add New Variations (Such as Colors or Sizes) to a Product I'm Promoting During the Campaign?
No. Once a product has been registered in the campaign, its variations cannot be changed during the campaign. Any updates to colors, sizes, or other variations should be made before or after the campaign period.
What's the Best Way to Avoid Making a Problematic Product Claim?
Stick to the facts provided on the official product page. Demonstrate the product in action and share your honest experience rather than making bold, unsupported, or unverifiable claims.
What Happens If I Accidentally Use a Copyrighted Song in My Video?
Content that includes unlicensed intellectual property may be removed and could result in a policy violation. To help avoid issues, use commercially licensed sounds and music available through TikTok, or ensure you have the necessary rights and permissions to use any audio included in your content.
Why Is It Important for Sellers to Create PIDs Two Weeks in Advance?
It takes time for new products to go through automated and manual reviews for compliance. Creating them early ensures they are approved and ready to go live when the campaign starts.