What is the INFORM Consumers Act?

The INFORM Consumers Act requires e-commerce platforms like TikTok Shop to collect, verify, and share specific seller information with customers, with the goal of

Which sellers are impacted?

Sellers (otherwise known as high-volume sellers) who have completed 200 or more separate sales or transactions of new or unused products and

How are these sellers impacted?

TikTok Shop needs to collect and verify specific information from high-volume sellers once a year. These sellers will receive a system notification annually to verify this information in the Qualification Center

• Bank account
• Contact information:
  • For individual/sole proprietorship sellers: Business owner's name
  • For corporate/partnership sellers: Government-issued record/tax document with business name and address
  • Tax ID (EIN)
  • Email
  • Phone number

For high-volume sellers with annual gross revenues of at least $20,000Read our Beginner's Guide for Individual and Sole Proprietorship Sellers or Beginner's Guide for Corporation and Partnership Sellers

What document do I need to submit to comply with the INFORM Consumers Act?

To comply with the INFORM Consumers Act, you must submit one

• Photo ID of Authorized Representative (US Passport, US Driver License, or US State ID)
• Tax Document (IRS-issued document showing your business name, EIN, and business address)
  • W-9 forms are not accepted
• Business Registration Document (further details below)

What is a business registration document?

A business registration document is an official document that proves your business is registered with a state or local government. If you choose to submit one, ensure it includes the following information:

• Issued / filed by a state or local government
• Date of incorporation
• Full legal name of company (including legal form)
• Registered business address
• If standard on the jurisdiction's registration or incorporation documents:
  • Trading name (such as "doing business as" name) and address
  • Business Registration Number (BRN)

Non-exhaustive examples of Business Registration Documents include:

• Articles of Incorporation / Articles of Organization
• Certificate of Incorporation / Organization
• Certificate of Corporation
• Certificate of Limited Liability
• Statement of Information

or a Business License/Permit:

• Business License
• Sales Tax Permit
• Certificate of Registration

Note: All submitted business registration documents must be issued or filed by the state.Submission Requirements:

• Document image(s) must be fully visible.
• Files must be less than 5 MB and in a JPG, PNG, JPEG, or PDF format.
• Document image(s) must be fully visible.

If you have received communications that you must upload an INFORM document, you can do so by following the below steps:

1. Log in to Seller Center.
2. Click on the shop profile icon in the top right corner, click on My Account, and then Account Settings.
3. Click on Qualification Center and then Seller Qualification.
4. Upload your required documentation (Photo ID of Authorized Representative, Tax Document, or Business Registration Document).

What happens if I do not comply with the above mentioned requirements?

Your shop will be at risk of suspension

• The required information has not been uploaded in the Qualification Center, even if you do not have any changes
• We are unable to verify the information you have provided
• You fail to re-certify your information when required to do so

How do I update my business address?

1. Log in to Seller Center.
2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
3. Click on Qualification Center and select Edit.
4. Provide a bank statement, a credit card statement, or a utility bill with the business name and new business address. You may also provide a government-issued document with the registered business name and new address, which can include state-filed articles of incorporation, state business registration documents, tax licenses, or IRS letter CP575.
5. Enter your new business address in the fields below.
6. Click Submit.

Please note: Individual and sole proprietorship sellers do not have the ability to update their address yet. This feature will be available soon.

How do I certify whether my registered business address is a business address or a residential address?

1. Log in to Seller Center.
2. Click on the shop profile icon in the top right corner and select My Account, then click Seller Profile.
3. Click the Business Information tab. Then click Confirm your address.
4. Select Business Address or Residential Address. When choosing Residential Address, you are confirming that you do not have a business address and that your residential address operates as your business address.
5. Click Confirm.

How Often Do I Need to Confirm My Information?

Sellers are required to confirm their shop information once a year. You will be notified when its time to re-verify, and a task will be available in the Qualification Center if you need to re-confirm your information. Failure to update your information on time may result in payment delays or shop suspension until the information is confirmed and approved.