Key Points:

• Order Volume Limit (OVL) caps the number of orders a shop can receive per day.
• You can check your OVL in Seller Center on the Manage Orders page.
• OVLs may be applied for reasons such as probation periods or policy violations.

This document outlines what an Order Volume Limit (OVL) is, how to check it, and why this limit may be applied to your shop. This policy applies to all sellers on TikTok Shop in the US. Order Volume Limits are also subject to our Seller Enforcement Policy. You must comply with both this document and the Seller Enforcement Policy.

Order Volume Limit (OVL)

Purpose: By capping daily order limits, TikTok Shop helps ensure that you can manage your order fulfillment effectively. An Order Volume Limit (OVL) restricts the total number of orders a shop can receive in a single day. Upon reaching an OVL, products will appear as "out-of-stock" to customers. The shop will not be able to receive additional orders until the order limit is reset the next day.

Checking Your OVL

From Seller Center, click on the Probation Program Page to find out your current status, order volume, and tasks associated with increasing your order limit.
Please note: The Order Volume Tracker displays both the daily order limit and remaining orders.
Once you have logged in to Seller Center, you can also visit the Orders page and click on the Manage Orders tab to review your OVL banner.

Requirements

Reasons for Applying an OVL

You may receive an Order Volume Limit (OVL) due to the following reasons:

1. Probation Program
   1. All shops in the Shop Probation Program are subject to daily order volume limits.
   2. You can increase the order limit by completing probation tasks.
   3. Visit the Probation Program Page to find out your current status, order volume and tasks.
2. Violations
   1. Shop violations may impact your order limit.
   2. Check the Seller Center Shop Health to monitor any violations. To submit an appeal for a violation, please follow the standard violation appeal process. The steps are: Seller Center > Shop Health page > Violation Records > View details > Appeal
      

Notification of an OVL

Please note: You may be in probation with an OVL of 200. If you later receive a violation that sets the OVL to 10, the lower limit of OVL 10 will take effect.
If your OVL is applied due to the Shop Probation Program or other special circumstances, you will see it reflected on your Homepage or in the Manage Orders tab. Your OVL will also display on the banner in the Manage Orders page.

Increasing Your Daily Order Limit

To increase or remove your daily order limit, maintain strong performance and compliance over time. Sellers who have graduated from the Probation Program and maintain a healthy account status are not subject to an Order Volume Limit.
If you are in the Probation Program:Refer to our Shop Probation Program guide to learn more about graduating from probation and increasing your OVL.
Best Practices to Improve Your OVL:

• Register your shop with valid and accurate information
• Use clear product titles and images
• Ship orders on time with valid tracking number
• Provide quick and helpful replies to customers
• Reduce order cancellations and returns
• Avoid frequent price or product listing changes
• Follow platform rules and keep your account healthy

TikTok Shop regularly reviews your performance and adjusts order limits based on recent activity. Consistent adherence to best practices may result in an increased order limit over time.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this document and our Seller Enforcement Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:

• Deducting points from your account health
• Removing product listings
• Revoking your access to offer products for sale
• Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.