Verifying Your Identity: What You Need To Do

07/30/2025

Here at TikTok Shop, we want to provide our users with a fun yet safe

shopping environment. We may therefore require you to re-verify your identity if we detect risk from your shop or products. This could come in the form of a spike in negative customer reviews or policy violations. This guide will cover how and what you need to do when re-verifying your identity.

The Identity Re-verification Process

The process starts when you receive the following violation ticket

Click View & Appeal

and additional details will appear as follows.

Click Appeal and select Re-verification of identity

as the appeal reason. Follow the instructions when uploading your supporting images and video.

Requirements For Supporting Images

Do's✅

Documents must be valid and not expired
Must be a clear, high-quality, complete, and color image of your government-issued photo ID
Your photo and personal information elements in the ID must be clear and visible
Your information in the ID must match the information you used to register your TikTok Shop account
Images must be less than 10 MB and in JPG or JPEG format

Don'ts⛔

No angled, blurry, cropped, or altered (such as filtered) images
Images must not be screenshots with phone or computer screen banners and icons displayed

Requirements for Video

Dos✅

Must be a high-resolution video below 100 MB in MP4 or MOV format and at least 10 seconds
For individual sellers
- You must appear in the video
For business sellers (Sole Proprietorship, Corporation, Partnership)
- Your business representative must appear in the video (this is the person whose personal information was provided when you registered your TikTok Shop account)
Describe your shop in the video
- Shop name
- Product categories you sell (e.g., beauty and personal care, phones and electronics)

💡HOT TIP! You can find the above information in Seller Center. For your shop name, go to My Account > My Profile > Seller Information. For the product categories you sell, go to Manage Products.

Show both the front and back of your government-issued photo ID
- United States Passport
- United States Driver's License
- United States State ID
Your face must be fully visible in the video without any obstruction (e.g., no hat, no sunglasses)

EXAMPLE OF A GOOD VIDEO

NOTE: Reading glasses are allowed. Avoid any glasses that potentially mask your eyes.

Don'ts⛔

EXAMPLE OF A BAD VIDEO

Video must not be angled, blurry, or cropped
Video must not be doctored in any way
- No filters applied to beautify your face, or mask pimples, freckles or other facial features
- No filters applied to your voice