How to use Exclusive collabs

Product Overview

Ready to spark some serious sales? Exclusive Collaborations is your invite-only pass to partner with top-performing creators. We’ve already picked the products and curated the creators—you just need to launch your plan.
New: Improved Auto-Approval within Exclusive CollabsWe've made improvements to our Auto-Approval sample experience for Exclusive Collabs. You can now give eligible creators 100% approval on sample requests—helping creators request faster while giving you more control over sample volume.
Exclusive collabs are limited-time opportunities for select sellers. If eligible, you will be able to access this feature from Target collaborations.

Benefits

• Work with quality creators: Collaborate with top creators, selected based on their proven record of driving sales. Plus, TikTok Shop helps fund creator incentives to improve engagement.
• Launch in a few clicks: Skip the complex setup and join this limited-time opportunity. Your products and top creators are pre-selected, so you can skip Creator selection and management.
• Grow your GMV: Meet the requirements of this collaboration and you benefit from high quality creator content that can maximize your views and GMV.
• Enjoy full TikTok Shop support: From affiliate matchmaking to leaderboards, task rewards, and marketing incentives, TikTok Shop makes it low-lift for you while motivating creators to post more about your products.
• Access a highly exclusive program: This invitation-only program is reserved for reputable, high-potential sellers—making it a premium opportunity to showcase your brand.
• New: Higher sample efficiency: Increase creator willingness to request samples by offering 100% approval for eligible creators.
• New: More control with Auto-Approval improvements: Auto-Approval in Exclusive Collabs includes quota controls and fallback to manual approval to help manage sample volume and maintain control.

How it works

1. Get started: Click the Exclusive collaborations banner in Affiliate Center (or navigate to Target collaborations).
2. Set up your plan: Confirm the pre-selected products, set your commission rate (commission minimums can be found on the landing page), and manage your sample settings.
   • If you choose Auto-Approval, you can set a sample quota to control auto-approvals.
3. Creators request samples + post videos: Matched creators will accept the collaboration, request samples, and start posting shoppable videos.
   • Eligible creators may receive 100% approval on sample requests (based on available quota).
   • If quota is unavailable, creators can still submit a request through the manual approval flow (you can still approve manually).
4. Track performance: Monitor your campaign's progress in real-time from the Target Invitation List, including creator status, GMV, and views.

What is the Creator experience?

Creators selected for Exclusive collabs will be exposed to participating products through multiple channels, including Opportunity Cards and PMP banners. There will also be additional Creator incentives available, such as leaderboards and Creator tasks, to drive Creator engagement with your products.
New: What creators see with Exclusive Collabs (Auto-Approval improvements)

• Eligible creators may see 100% approval on sample requests for products in your invite, which reduces approval friction and improves sample request efficiency.
• If quota is not available, creators won’t see 100% approval indicators and will instead follow the standard sample request flow.

Frequently Asked Questions (FAQs)

General

• What is Exclusive Collaboration? It is is an exclusive, invite-only event that connects your products with top-performing creators to drive sales. We match your products with creators who have a proven history of high performance and provide marketing support to help them engage and amplify their content.
• How do I create an Exclusive Collaboration? On the Target Collaboration page in the Affiliate Center, set up your plan by choosing the timeframe, confirming products, setting commission rates, and defining your sample strategy.
• Where do I see requests from Exclusive Collaborations? TikTok Shop provides multiple entry points for easy access—you can find requests through a banner on Affiliate Center/Home, a banner on Affiliate Center/Target Collaboration, as well as via inbox notifications and email alerts.
• How are the creators for my plan selected? We pick the best of the best for this program. We match your products with thousands of creators based on their sales performance, content quality, and audience relevance to ensure the best fit for driving results.
• Can I choose or change the creators of the plan? No. TikTok Shop selects the creators to ensure quality, saving you time and letting you focus on collaboration.
• How are products chosen for the Exclusive Collaboration program? TikTok Shop selects products based on their past performance and future sales potential. As a seller, you confirm which ones to include when signing up for the program. Of course, we highly recommend you to include all the eligible products.
• Can I add or remove products while signing up for the program? Yes! You can add up to 3 products that meet platform requirements (minimum product health, inventory >100, L30D GMV >$250). Adjust inventory if needed - Ineligible products due to lack of inventory will show up once you adjust to 100. You can also remove products during the registration period if they don’t suit. Once registered, you cannot add or remove products. Invitations are sent to creators immediately.
  
  • How can I add/remove new products after signing up? No, once you sign up, the products can not be changed.
  • New: What’s improved about Auto-Approval within Exclusive Collabs? Auto-Approval makes it easier to adopt by adding guardrails that help you manage sample volume while still improving creator conversion.
    • Eligible creators can receive 100% approval on sample requests (when quota is available).
    • You can set a sample quota to cap auto-approvals.
    • If quota runs out, creators can still submit requests via manual approval, so you don’t miss collaboration opportunities.
  • New: How does quota work in Exclusive Collabs? When you choose Auto-Approval, you set a maximum number of auto-approved samples available for the plan. Once quota is used, additional requests follow the manual approval flow.

Samples and Commissions

• Are free samples required? Yes, to ensure creators can produce high-quality, authentic content, free sample requests is a required part of participating in Exclusive Collaboration plan. You can choose Auto-Approve or Manual Approval for matched creators.
• What commission amount should I set? Set a rate for each product higher than or equal to your Open Collaboration rate. For products not in an open plan, set at least 10%. Commissions must always meet or exceed any existing Open Collaboration rates to motivate top creators effectively.
• What commissions will creators get if I already have an Target plan with them? The Exclusive Collaboration rate takes priority. If your existing Target Plan commission is higher, it will override the invite rate. If it’s lower, the new invite rate will replace it.

After Signing-up for Exclusive collaborations

• What should I do and expect after I set up the program? Creators will apply for samples and post videos once they accept your invite. Approve and ship samples quickly, then monitor published content and track performance — just like in Target Collaboration.
  
• How can I see the performance and results of this program? Check performance on the Target Invitation Management page: Affiliate Center → Target Collaboration → Ongoing → Action → View.