Tiktok Shop Academy

Affiliate Target Invite & IM Quotas

07/07/2025

Affiliate Plan

Summary

  • One-line takeaway: Weekly shared quotas guide seller outreach to new creators by tier.
  • Core Value/Change: ① Invites and IMs use one shared weekly quota ② quota based on past 30-day GMV ③ refreshed every Sunday
  • Thresholds & Requirements: ① Connected creators don’t count toward limits ② unconnected creators do count ③ new sellers get a 1,000 Starter’s Pack
  • Actionable Steps: ① Check weekly remaining quota ② use Invite in Find Creators ③ send up to 5 IMs before reply without extra weekly count
  • Immediate next action: Review your quota and plan Sunday outreach.

Overview

The Affiliate Target Invite & IM quotas introduces a structured approach for optimizing seller-creator interactions within the affiliate program. By implementing a tiered quota system, it aims to enhance collaboration efficiency, particularly favoring higher-tier sellers in connecting with creators who have proven capabilities.

Key Features

Tiered Quota System

  • Quota Allocation: Quotas for connecting with new creators are determined by the seller's past 30-day GMV. This allocation aims to prevent inefficient mass outreach without strategy, ensuring a balanced approach to creator engagement.
  • Quota Effective Period: Quotas are refreshed weekly, every Sunday, based on the seller's recent performance data.
  • Quota Sharing: Invitations and Instant Messaging (IM) share a combined quota, allowing sellers flexibility in choosing their communication method.

Creator Connection Rules

  • Connected Creators: Creators who have either initiated contact with you, replied to your message or invitation, or included your products in their showcase or video are not subject to weekly limits.
  • Unconnected Creators : Creators you're contacting for the first time, as well as those who haven't responded to your message or invitation prior to this week.
  • Blocked Creators: Creators can block sellers to cease communication, and vice versa. Such creators are excluded from further outreach opportunities.
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User Instructions

Connecting with Creators :

  1. Quota Status: You will be able to see your weekly limit, connected new creators this week and how many new connections you can still make this week.
  2. Inviting Creators: Use the "Invite" button in the "Find Creators" section. Ensure the creator's follower count aligns with your tier's limitations.
  3. Messaging Creators: You can message creators in several ways. Sending multiple messages to the same creator within a week will not count against your quota more than once. Additionally, you can send up to 5 messages to a creator before receiving a response from them within the same week.
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Managing Quotas

  • Quota Refresh: Monitor your quota refresh cycle every Sunday. Plan your outreach strategy accordingly to maximize potential connections.
  • Starter's Pack: New sellers with no GMV receive a one-time "Starter's Pack" of 1000 outreach opportunities to aid in your initial outreach. Use this resource strategically to build initial connections.
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Best Practices

  • Strategic Outreach: Focus on high-potential creators who align with your product category to increase acceptance rates.
  • Follow-Up: Utilize IM to follow up on invitations, enhancing the likelihood of successful connections.

FAQs

  1. What happens when my quota is exhausted?
    • Once your quota is used up, you cannot invite or message unconnected creators until the next quota cycle.
  2. Can I connect with creators who have blocked me?
    • No, once a creator blocks you, you cannot send them invitations or messages.
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